A data profile of the people who buy, follow and care about Chiapas in United Kingdom — modelled from more than twelve digital signal sources. Chiapas has an estimated audience of 29,260 people in United Kingdom.
The average Chiapas fan in United Kingdom is 40.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Wikipedia, Alexandra Daddario, Hertz, with strongest over-indexing on Wikipedia (8.88× the country average).
Demographically, the Chiapas audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Chiapas fan in United Kingdom is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Chiapas profile in United Kingdom.
45.0% are female, 55.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 40.1 |
| Estimated audience size | 29,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Chiapas audience comes from United Kingdom.
| Country | Share |
|---|---|
| Mexico | 53.2% |
| United States | 18.9% |
| Colombia | 4.6% |
Where the Chiapas audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~20K | 1.13× | |
| 02 | Scotland | ~3K | 1.08× | |
| 03 | Northern Ireland | <1K | 0.97× | |
| 04 | Wales | ~2K | 0.95× |
The strongest cross-interests of the Chiapas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Right of self-defense | Politics & Society | 37.32× | ||
| 02 | Corriere della Sera | News | 20.00× | ||
| 03 | Alexandra Daddario | Movies & TV | 17.63× | ||
| 04 | Hertz | Cars & Mobility | 14.67× | ||
| 05 | La Repubblica | News | 14.21× | ||
| 06 | Semi-trailer truck | Cars & Mobility | 10.30× | ||
| 07 | Dominican Republic | Travel & Leisure | 9.40× | ||
| 08 | Wikipedia | Internet & Social Media | 8.88× | ||
| 09 | Country rap | Music & Radio | 7.10× | ||
| 10 | UCAS | Business & Career | 6.32× | ||
| 11 | Broadcasting of sports events | Movies & TV | 6.10× | ||
| 12 | Sketch comedy | Movies & TV | 5.62× | ||
| 13 | Philanthropy | Arts & Culture | 4.38× | ||
| 14 | Las Vegas | Travel & Leisure | 3.70× | ||
| 15 | Betfair | Games | 3.48× | ||
| 16 | Livemusic | Music & Radio | 3.39× | ||
| 17 | Esso | Cars & Mobility | 3.30× | ||
| 18 | Local news | News | 3.00× | ||
| 19 | Breaking news | Movies & TV | 2.63× | ||
| 20 | Superman | Movies & TV | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.11× | |
| Risk Appetite | THRILL | 1.87× | |
| Pet Ownership | JOY | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× |
Chiapas has an estimated audience of 29,260 people in United Kingdom, concentrated in England and Scotland.
45.0% of Chiapas fans are female, 55.0% are male, with an average age of 40.1 years.
Chiapas fans show strongest brand affinity for Wikipedia (8.88×), Alexandra Daddario (17.63×), and Hertz (14.67×) over the country average.
Chiapas fans in United Kingdom are most concentrated in England (reach ~20K), Scotland (reach ~3K), and Wales (reach ~2K). These three regions account for the largest share of the active audience.
Beyond Chiapas itself, the audience over-indexes on Alexandra Daddario (17.63×), Hertz (14.67×), Corriere della Sera (20×), and Philanthropy (4.38×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Chiapas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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