Chiapas Audience in Mexico
Chiapas has an estimated audience of 4,680,621 people in Mexico. 48.0% are female, 52.0% are male, average age 33.8. Top regions: Chiapas, State of Mexico, Distrito Federal. Top brand affinities: Mobile payment, MSN, Puma, Catholic Church, Banana.
The average Chiapas fan in Mexico is 33.8 years old, balanced, and lives primarily in Chiapas. The audience is concentrated in Chiapas, State of Mexico, Distrito Federal. Top brand affinities include Mobile payment, MSN, Puma, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Chiapas audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Chiapas fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 33.8 |
| Estimated audience size | 4,680,621 |
Audience persona
The typical Chiapas fan in Mexico is balanced, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Chiapas | 959,529 | 6.83× |
| State of Mexico | 617,231 | 0.96× |
| Distrito Federal | 534,994 | 0.87× |
| Jalisco | 286,674 | 0.83× |
| Puebla | 233,444 | 0.94× |
| Veracruz (state) | 232,431 | 0.84× |
| Baja California | 184,990 | 0.95× |
| Nuevo Leon | 178,869 | 0.64× |
| Guanajuato | 141,172 | 0.64× |
| Yucatan | 109,343 | 1.12× |
| Michoacan de Ocampo | 107,574 | 0.66× |
| Chihuahua | 106,253 | 0.66× |
| Hidalgo | 87,497 | 0.77× |
| Guerrero | 84,885 | 0.71× |
| Coahuila de Zaragoza | 77,299 | 0.55× |
| Morelos | 61,073 | 0.75× |
| Tlaxcala | 38,229 | 0.71× |
| Zacatecas | 34,525 | 0.58× |
| Aguascalientes | 33,830 | 0.57× |
| Durango | 31,534 | 0.49× |
| Baja California Sur | 31,429 | 0.84× |
| Nayarit | 30,695 | 0.68× |
| Campeche | 26,174 | 0.73× |
| Colima | 19,868 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| MSN | 3.06× | News |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.76× | Politics & Society |
| Banana | 2.78× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Travel agency | 2.94× | Travel & Leisure |
| Sarcasm | 2.57× | Politics & Society |
| Local news | 4.84× | News |
| Game consoles | 1.97× | Technology & Electronics |
| Pedro Pascal | 2.49× | Movies & TV |
| Radio | 1.89× | Technology & Electronics |
| El País | 2.67× | News |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Broadcasting of sports events | 3.46× | Movies & TV |
| Skin care | 2.07× | Beauty & Wellness |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.38 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 53.2% |
| United States | 18.9% |
| Colombia | 4.6% |
See Chiapas audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Chiapas have in Mexico?
Chiapas has an estimated audience of 4,680,621 people in Mexico, concentrated in Chiapas and State of Mexico.
What is the gender split and age of Chiapas fans?
48.0% of Chiapas fans are female, 52.0% are male, with an average age of 33.8 years.
Which brands do Chiapas fans like most?
Chiapas fans show strongest brand affinity for Mobile payment (5.93×), MSN (3.06×), and Puma (2.76×) over the country average.
Where do Chiapas fans live in Mexico?
Chiapas fans in Mexico are most concentrated in Chiapas (reach 959,529), State of Mexico (reach 617,231), and Distrito Federal (reach 534,994). These three regions account for the largest share of the active audience.
What other brands do Chiapas fans also like?
Beyond Chiapas itself, the audience over-indexes on MSN (3.06×), Puma (2.76×), Catholic Church (2.76×), and Banana (2.78×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Chiapas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.