Chiapas Audience in Mexico
Chiapas has an estimated audience of 4,680,621 people in Mexico. 48.0% are female, 52.0% are male, average age 33.8. Top regions: Chiapas, State of Mexico, Distrito Federal. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
The average Chiapas fan in Mexico is 33.8 years old, balanced, and lives primarily in Chiapas. The audience is concentrated in Chiapas, State of Mexico, Distrito Federal. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (244.96× the country average). Demographically, the Chiapas audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Chiapas fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 33.8 |
| Estimated audience size | 4,680,621 |
Audience persona
The typical Chiapas fan in Mexico is balanced, around 33.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Chiapas fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Chiapas | ~1M | 6.8× |
| State of Mexico | ~600K | 0.96× |
| Distrito Federal | ~500K | 0.87× |
| Jalisco | ~300K | 0.83× |
| Puebla | ~200K | 0.94× |
| Veracruz (state) | ~200K | 0.85× |
| Baja California | ~200K | 0.95× |
| Nuevo Leon | ~200K | 0.64× |
| Guanajuato | ~100K | 0.65× |
| Michoacan de Ocampo | ~100K | 0.68× |
| Yucatan | ~100K | 1.12× |
| Chihuahua | ~100K | 0.67× |
| Hidalgo | ~90K | 0.78× |
| Guerrero | ~90K | 0.73× |
| Coahuila de Zaragoza | ~80K | 0.57× |
| Morelos | ~60K | 0.77× |
| Tlaxcala | ~40K | 0.74× |
| Zacatecas | ~40K | 0.63× |
| Aguascalientes | ~40K | 0.6× |
| Durango | ~40K | 0.54× |
| Nayarit | ~30K | 0.71× |
| Baja California Sur | ~30K | 0.85× |
| Campeche | ~30K | 0.76× |
| Colima | ~20K | 0.7× |
Top brand affinities of Chiapas fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 244.96× | Shopping |
| Costa Rica | 447.5× | Travel & Leisure |
| Game consoles | 156.07× | Technology & Electronics |
| Catholic Church | 123× | Politics & Society |
| Travel agency | 83.72× | Travel & Leisure |
| Mobile game | 67.35× | Games |
| Sarcasm | 75.45× | Politics & Society |
| Banana | 62.02× | Food & Beverages |
| Valentine's Day | 109.97× | Kids & Family |
| Broadcasting of sports events | 83.72× | Movies & TV |
| El País | 60.98× | News |
| Exfoliation (cosmetology) | 108.81× | Beauty & Wellness |
| Dentistry | 50.65× | Business & Career |
| Freeware | 29.97× | Technology & Electronics |
| Sexology | 36.18× | Kids & Family |
| Pilsner | 49.61× | Food & Beverages |
| Daily Horoscope | 438.67× | Internet & Social Media |
| Orange (fruit) | 49.61× | Food & Beverages |
| Multi-level marketing | 42.38× | Business & Career |
| Machu Picchu | 39.28× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.47 |
| Travelling | THRILL | 21.87 |
| Urban Lifestyle | OPEN | 4.62 |
| Design Affinity | PREMIUM | 2.64 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 53.2% |
| United States | 18.9% |
| Colombia | 4.6% |
See Chiapas audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Chiapas have in Mexico?
Chiapas has an estimated audience of 4,680,621 people in Mexico, concentrated in Chiapas and State of Mexico.
What is the gender split and age of Chiapas fans?
48.0% of Chiapas fans are female, 52.0% are male, with an average age of 33.8 years.
Which brands do Chiapas fans like most?
Chiapas fans show strongest brand affinity for Shopping and fashion (244.96×), Costa Rica (447.5×), and Game consoles (156.07×) over the country average.
Where do Chiapas fans live in Mexico?
Chiapas fans in Mexico are most concentrated in Chiapas (reach ~1M), State of Mexico (reach ~600K), and Distrito Federal (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Chiapas fans also like?
Beyond Chiapas itself, the audience over-indexes on Costa Rica (447.5×), Game consoles (156.07×), Catholic Church (123×), and Travel agency (83.72×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Chiapas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.