A data profile of the people who buy, follow and care about Mexico City in Mexico — modelled from more than twelve digital signal sources. Mexico City has an estimated audience of 13,772,404 people in Mexico.
Mexico City has an estimated audience of 13,772,404 people in Mexico. 50.6% are female, 49.4% are male, average age 33.8. Top brand affinities: Shopping and fashion, Game consoles, Valentine's Day, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Game consoles, Valentine's Day, with strongest over-indexing on Shopping and fashion (191.54× the country average).
Demographically, the Mexico City audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Mexico City fan in Mexico is balanced, around 33.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Mexico City profile in Mexico.
50.6% are female, 49.4% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 33.8 |
| Estimated audience size | 13,772,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Mexico City audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 26.1% |
| Mexico | 25.7% |
| Colombia | 6.1% |
The strongest cross-interests of the Mexico City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 227.93× | ||
| 02 | Shopping and fashion | Shopping | 191.54× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 153.92× | ||
| 04 | Game consoles | Technology & Electronics | 109.17× | ||
| 05 | Sarcasm | Politics & Society | 67.14× | ||
| 06 | Catholic Church | Politics & Society | 66.57× | ||
| 07 | Mobile game | Games | 47.26× | ||
| 08 | Travel agency | Travel & Leisure | 45.42× | ||
| 09 | Love & Sex | Kids & Family | 40.50× | ||
| 10 | Broadcasting of sports events | Movies & TV | 39.21× | ||
| 11 | Dentistry | Business & Career | 32.72× | ||
| 12 | Civil service | Politics & Society | 32.44× | ||
| 13 | El País | News | 29.34× | ||
| 14 | Pilsner | Food & Beverages | 29.34× | ||
| 15 | Banana | Food & Beverages | 28.77× | ||
| 16 | Doctor of Medicine | Business & Career | 24.82× | ||
| 17 | Sexology | Kids & Family | 21.44× | ||
| 18 | Breastfeeding | Kids & Family | 20.87× | ||
| 19 | Costa Rica | Travel & Leisure | 20.00× | ||
| 20 | Freeware | Technology & Electronics | 16.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 14.01× | |
| Travelling | THRILL | 12.26× | |
| Risk Appetite | THRILL | 3.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Tradition | CONSERVATISM | 0.85× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Mexico City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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