Mexico City Audience in Mexico
Mexico City has an estimated audience of 13,772,404 people in Mexico. 50.6% are female, 49.4% are male, average age 33.8. Top brand affinities: Shopping and fashion, Game consoles, Valentine's Day, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Game consoles, Valentine's Day, with strongest over-indexing on Shopping and fashion (191.54× the country average). Demographically, the Mexico City audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mexico City fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 33.8 |
| Estimated audience size | 13,772,404 |
Audience persona
The typical Mexico City fan in Mexico is balanced, around 33.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Mexico City fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 191.54× | Shopping |
| Game consoles | 109.17× | Technology & Electronics |
| Valentine's Day | 227.93× | Kids & Family |
| Catholic Church | 66.57× | Politics & Society |
| Sarcasm | 67.14× | Politics & Society |
| Exfoliation (cosmetology) | 153.92× | Beauty & Wellness |
| Mobile game | 47.26× | Games |
| Travel agency | 45.42× | Travel & Leisure |
| Banana | 28.77× | Food & Beverages |
| Dentistry | 32.72× | Business & Career |
| Broadcasting of sports events | 39.21× | Movies & TV |
| El País | 29.34× | News |
| Love & Sex | 40.5× | Kids & Family |
| Costa Rica | 20× | Travel & Leisure |
| Doctor of Medicine | 24.82× | Business & Career |
| Civil service | 32.44× | Politics & Society |
| Sexology | 21.44× | Kids & Family |
| Pilsner | 29.34× | Food & Beverages |
| Freeware | 16.36× | Technology & Electronics |
| Breastfeeding | 20.87× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 14.01 |
| Travelling | THRILL | 12.26 |
| Risk Appetite | THRILL | 3.58 |
| Mindfulness | BALANCE | 3.07 |
| Design Affinity | PREMIUM | 2.43 |
| Career Orientation | POWER | 2.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Mexico | 25.7% |
| Colombia | 6.1% |
See Mexico City audiences in other countries
More City audiences in Mexico
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
- Cancún (7,563,681)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mexico City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.