Mexico City Audience in Mexico
Mexico City has an estimated audience of 13,772,404 people in Mexico. 50.6% are female, 49.4% are male, average age 33.8. Top brand affinities: A-ha, Mobile payment, Puma, Sarcasm, MSN.
Top brand affinities include A-ha, Mobile payment, Puma, with strongest over-indexing on A-ha (61.54× the country average). Demographically, the Mexico City audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mexico City fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 33.8 |
| Estimated audience size | 13,772,404 |
Audience persona
The typical Mexico City fan in Mexico is balanced, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for A-ha.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| A-ha | 61.54× | Music & Radio |
| Mobile payment | 5.26× | Business & Career |
| Puma | 2.63× | Fashion & Accessoires |
| Sarcasm | 2.92× | Politics & Society |
| MSN | 2.44× | News |
| Anti-aging cream | 3.36× | Beauty & Wellness |
| Public administration | 4.79× | Business & Career |
| Pedro Pascal | 2.66× | Movies & TV |
| Stone Island | 20× | Fashion & Accessoires |
| Catholic Church | 1.91× | Politics & Society |
| Valentine's Day | 4.49× | Kids & Family |
| Fast food | 1.51× | Food & Beverages |
| Local news | 4.35× | News |
| Game consoles | 1.76× | Technology & Electronics |
| Art jewelry | 2.77× | Fashion & Accessoires |
| Skin care | 1.95× | Beauty & Wellness |
| Doctor of Medicine | 3.47× | Business & Career |
| Single malt whisky | 6.45× | Food & Beverages |
| Live television | 3.83× | Movies & TV |
| Travel agency | 2.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.52 |
| Luxury Orientation | PREMIUM | 2.2 |
| Family Orientation | CONSERVATISM | 2.05 |
| Risk Appetite | THRILL | 2.03 |
| Quality Awareness | PREMIUM | 1.98 |
| Price Sensitivity | PREMIUM | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 25.7% |
| Colombia | 6.1% |
See Mexico City audiences in other countries
More City audiences in Mexico
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
- Cancún (7,563,681)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mexico City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.