A data profile of the people who buy, follow and care about United States in Mexico — modelled from more than twelve digital signal sources. United States has an estimated audience of 13,836,845 people in Mexico.
United States has an estimated audience of 13,836,845 people in Mexico. 50.3% are female, 49.7% are male, average age 34.4. Top brand affinities: Shopping and fashion, Game consoles, Catholic Church, Sarcasm, Mobile game.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (372.8× the country average).
Demographically, the United States audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Travelling.
The typical United States fan in Mexico is balanced, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the United States profile in Mexico.
50.3% are female, 49.7% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 34.4 |
| Estimated audience size | 13,836,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide United States audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 372.80× | ||
| 02 | Game consoles | Technology & Electronics | 191.09× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 170.12× | ||
| 04 | Catholic Church | Politics & Society | 137.75× | ||
| 05 | Valentine's Day | Kids & Family | 118.66× | ||
| 06 | Sarcasm | Politics & Society | 96.13× | ||
| 07 | Travel agency | Travel & Leisure | 89.68× | ||
| 08 | Mobile game | Games | 82.36× | ||
| 09 | Broadcasting of sports events | Movies & TV | 81.48× | ||
| 10 | Banana | Food & Beverages | 65.65× | ||
| 11 | Pilsner | Food & Beverages | 62.13× | ||
| 12 | El País | News | 61.55× | ||
| 13 | Dentistry | Business & Career | 57.44× | ||
| 14 | Multi-level marketing | Business & Career | 48.07× | ||
| 15 | Orange (fruit) | Food & Beverages | 47.48× | ||
| 16 | Love & Sex | Kids & Family | 45.12× | ||
| 17 | Sexology | Kids & Family | 42.20× | ||
| 18 | Papaya | Food & Beverages | 38.10× | ||
| 19 | Breastfeeding | Kids & Family | 36.93× | ||
| 20 | Freeware | Technology & Electronics | 34.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.23× | |
| Travelling | THRILL | 23.32× | |
| Urban Lifestyle | OPEN | 3.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Tradition | CONSERVATISM | 0.85× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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