United States Audience in Mexico
United States has an estimated audience of 13,836,845 people in Mexico. 50.3% are female, 49.7% are male, average age 34.4. Top brand affinities: Forex Online Trading, Court shoe, Stone Island, A.P.C., Mobile payment.
Top brand affinities include Forex Online Trading, Court shoe, Stone Island, with strongest over-indexing on Forex Online Trading (190.73× the country average). Demographically, the United States audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of United States fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 34.4 |
| Estimated audience size | 13,836,845 |
Audience persona
The typical United States fan in Mexico is balanced, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Forex Online Trading.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Forex Online Trading | 190.73× | Business & Career |
| Court shoe | 193.95× | Fashion & Accessoires |
| Stone Island | 161.16× | Fashion & Accessoires |
| A.P.C. | 201.76× | Fashion & Accessoires |
| Mobile payment | 5.08× | Business & Career |
| Puma | 2.58× | Fashion & Accessoires |
| MSN | 2.54× | News |
| Catholic Church | 2.03× | Politics & Society |
| Pedro Pascal | 2.46× | Movies & TV |
| Anti-aging cream | 2.99× | Beauty & Wellness |
| Sarcasm | 2.15× | Politics & Society |
| Art jewelry | 2.58× | Fashion & Accessoires |
| Banana | 1.93× | Food & Beverages |
| Skin care | 1.81× | Beauty & Wellness |
| Travel agency | 2.07× | Travel & Leisure |
| Game consoles | 1.58× | Technology & Electronics |
| Business class | 2.7× | Travel & Leisure |
| Drop shipping | 3.85× | Shopping |
| Bottega Veneta | 5.76× | Fashion & Accessoires |
| Streetwear | 2.08× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.34 |
| Luxury Orientation | PREMIUM | 2.18 |
| Quality Awareness | PREMIUM | 2.09 |
| Family Orientation | CONSERVATISM | 1.95 |
| Price Sensitivity | PREMIUM | 1.72 |
| Early Adopter Mentality | POWER | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
See United States audiences in other countries
More Country audiences in Mexico
How to read this data
Audience size is the estimated number of people in Mexico who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.