A data profile of the people who buy, follow and care about Las Vegas in United Kingdom — modelled from more than twelve digital signal sources. Las Vegas has an estimated audience of 5,475,225 people in United Kingdom.
The average Las Vegas fan in United Kingdom is 42.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include William Hill (bookmaker), Betfred, Sky Bet, with strongest over-indexing on William Hill (bookmaker) (2.83× the country average).
Demographically, the Las Vegas audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Las Vegas fan in United Kingdom is more male, around 42.0 years old, with strong Travelling tendencies and a notable affinity for William Hill (bookmaker).
The key figures that characterise the Las Vegas profile in United Kingdom.
44.2% are female, 55.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 42.0 |
| Estimated audience size | 5,475,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Las Vegas audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 48.3% |
| United Kingdom | 6.0% |
| Canada | 3.6% |
Where the Las Vegas audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 2.19× | |
| 02 | Yorkshire and the Humber | ~600K | 1.41× | |
| 03 | West Midlands | ~300K | 1.36× | |
| 04 | North East | ~200K | 1.14× | |
| 05 | South East | ~800K | 1.03× | |
| 06 | East Midlands | ~300K | 0.86× | |
| 07 | South West | ~400K | 0.83× | |
| 08 | East of England | ~400K | 0.81× | |
| 09 | Northern Ireland | ~100K | 0.66× | |
| 10 | North West | ~300K | 0.59× | |
| 11 | Scotland | ~300K | 0.59× | |
| 12 | Wales | ~200K | 0.59× |
The strongest cross-interests of the Las Vegas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 32Red | Games | 3.07× | ||
| 02 | William Hill (bookmaker) | Games | 2.83× | ||
| 03 | Betfred | Games | 2.58× | ||
| 04 | Betfair | Games | 2.58× | ||
| 05 | Sky Bet | Games | 2.38× | ||
| 06 | Sports betting | Games | 2.37× | ||
| 07 | Ladbrokes | Games | 2.29× | ||
| 08 | Ultimate Fighting Championship | Sports | 2.25× | ||
| 09 | Online gambling | Games | 2.16× | ||
| 10 | BetVictor | Games | 2.12× | ||
| 11 | Paddy Power | Games | 2.08× | ||
| 12 | Mixed martial arts | Sports | 1.92× | ||
| 13 | Casino | Games | 1.92× | ||
| 14 | Gambling | Games | 1.89× | ||
| 15 | Screwfix | Home & Garden | 1.75× | ||
| 16 | Gala Bingo | Games | 1.72× | ||
| 17 | Autotrader | Cars & Mobility | 1.64× | ||
| 18 | Halfords | Cars & Mobility | 1.56× | ||
| 19 | National Lottery | Games | 1.52× | ||
| 20 | Liverpool F.C. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.14× | |
| Risk Appetite | THRILL | 1.90× | |
| Design Affinity | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.02× | |
| Convenience Orientation | PREMIUM | 1.02× | |
| Need for Security | CONSERVATISM | 1.05× |
Las Vegas has an estimated audience of 5,475,225 people in United Kingdom, concentrated in England and South East.
44.2% of Las Vegas fans are female, 55.8% are male, with an average age of 42.0 years.
Las Vegas fans show strongest brand affinity for William Hill (bookmaker) (2.83×), Betfred (2.58×), and Sky Bet (2.38×) over the country average.
Las Vegas fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Las Vegas itself, the audience over-indexes on Betfred (2.58×), Sky Bet (2.38×), Betfair (2.58×), and Paddy Power (2.08×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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