A data profile of the people who buy, follow and care about 32Red in United Kingdom — modelled from more than twelve digital signal sources. 32Red has an estimated audience of 3,551,480 people in United Kingdom.
The average 32Red fan in United Kingdom is 42.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Gibraltar, Betfred, Boylesports, with strongest over-indexing on Gibraltar (8.9× the country average).
Demographically, the 32Red audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical 32Red fan in United Kingdom is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Gibraltar.
The key figures that characterise the 32Red profile in United Kingdom.
29.7% are female, 70.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 42.7 |
| Estimated audience size | 3,551,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide 32Red audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 94.0% |
| United States | 1.5% |
| Germany | 0.8% |
Where the 32Red audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.73× | |
| 02 | North East | ~200K | 1.62× | |
| 03 | West Midlands | ~200K | 1.41× | |
| 04 | Scotland | ~400K | 1.10× | |
| 05 | Wales | ~200K | 1.03× | |
| 06 | Northern Ireland | ~100K | 0.97× | |
| 07 | England | ~2.5M | 0.90× | |
| 08 | East Midlands | ~200K | 0.86× | |
| 09 | East of England | ~200K | 0.67× | |
| 10 | South West | ~200K | 0.66× | |
| 11 | South East | ~300K | 0.58× | |
| 12 | North West | ~200K | 0.48× |
The strongest cross-interests of the 32Red audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | City of Dreams (casino) | Brand | 58.38× | ||
| 02 | Red Stripe | Food & Beverages | 29.59× | ||
| 03 | Boomerang (TV channel) | Movies & TV | 25.45× | ||
| 04 | 32Red Casino | Games | 24.86× | ||
| 05 | José Mourinho | Sports | 21.84× | ||
| 06 | Progressive jackpot | Games | 12.21× | ||
| 07 | Boylesports | Games | 9.42× | ||
| 08 | Gibraltar | Travel & Leisure | 8.90× | ||
| 09 | Mr. Vegas | Music & Radio | 8.07× | ||
| 10 | Poker | Games | 6.40× | ||
| 11 | Racing Post | Sports | 5.55× | ||
| 12 | Betfred | Games | 5.50× | ||
| 13 | Ladbrokes | Games | 4.60× | ||
| 14 | Sporting Life (British newspaper) | Sports | 4.57× | ||
| 15 | Sky Bet | Games | 4.35× | ||
| 16 | William Hill (bookmaker) | Games | 4.30× | ||
| 17 | Betfair | Games | 4.16× | ||
| 18 | Paddy Power | Games | 3.49× | ||
| 19 | Gambling | Games | 2.43× | ||
| 20 | FIFA World Cup 2026 | Sports | 2.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.17× | |
| Convenience Orientation | PREMIUM | 1.15× | |
| Spirituality | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Tradition | CONSERVATISM | 0.80× | |
| Sustainability | BALANCE | 0.82× |
32Red's target market in United Kingdom covers an estimated 3,551,480 people, concentrated in England and Yorkshire and the Humber.
29.7% of the 32Red audience are female, 70.3% are male, with an average age of 42.7 years.
32Red fans show strongest brand affinity for Gibraltar (8.9×), Betfred (5.5×), and Boylesports (9.42×) over the country average.
32Red fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~500K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond 32Red itself, the audience over-indexes on Betfred (5.5×), Boylesports (9.42×), Racing Post (5.55×), and Progressive jackpot (12.21×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for 32Red. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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