A data profile of the people who buy, follow and care about Boylesports in United Kingdom — modelled from more than twelve digital signal sources. Boylesports has an estimated audience of 4,142,552 people in United Kingdom.
The average Boylesports fan in United Kingdom is 43.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Northern Ireland.
Top brand affinities include Jessica Lange, Resistance (series), 32Red, with strongest over-indexing on Jessica Lange (138.51× the country average).
Demographically, the Boylesports audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Boylesports fan in United Kingdom is more male, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Jessica Lange.
The key figures that characterise the Boylesports profile in United Kingdom.
15.5% are female, 84.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 15.5% |
| Male | 84.5% |
| Average age | 43.3 |
| Estimated audience size | 4,142,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Boylesports audience comes from United Kingdom.
| Country | Share |
|---|---|
| Ireland | 51.0% |
| United Kingdom | 44.6% |
| Spain | 1.5% |
Where the Boylesports audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~400K | 3.11× | |
| 02 | West Midlands | ~300K | 1.66× | |
| 03 | North East | ~300K | 1.66× | |
| 04 | Yorkshire and the Humber | ~500K | 1.63× | |
| 05 | East Midlands | ~200K | 0.72× | |
| 06 | East of England | ~200K | 0.65× | |
| 07 | North West | ~300K | 0.64× | |
| 08 | South East | ~300K | 0.60× | |
| 09 | South West | ~100K | 0.45× | |
| 10 | Scotland | ~100K | 0.41× | |
| 11 | Wales | ~70K | 0.30× | |
| 12 | England | ~700K | 0.19× |
The strongest cross-interests of the Boylesports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruise Specialists | Travel & Leisure | 150.59× | ||
| 02 | Jessica Lange | Movies & TV | 138.51× | ||
| 03 | Resistance (series) | Games | 43.53× | ||
| 04 | Anderson Silva | Sports | 38.06× | ||
| 05 | Flyweight (MMA) | Sports | 32.28× | ||
| 06 | Lennox Lewis | Sports | 19.21× | ||
| 07 | Jane Goodall | Pets & Animals | 16.12× | ||
| 08 | 32Red | Games | 12.97× | ||
| 09 | birmingham city fc | Sports | 9.82× | ||
| 10 | Sporting Life (British newspaper) | Sports | 7.52× | ||
| 11 | Sky Bet | Games | 6.03× | ||
| 12 | BetVictor | Games | 5.88× | ||
| 13 | Ricky Hatton | Sports | 4.83× | ||
| 14 | Ladbrokes | Games | 4.61× | ||
| 15 | Racing Post | Sports | 4.28× | ||
| 16 | Betfred | Games | 3.94× | ||
| 17 | Betfair | Games | 3.88× | ||
| 18 | William Hill (bookmaker) | Games | 3.63× | ||
| 19 | Paddy Power | Games | 3.50× | ||
| 20 | FIFA World Cup 2026 | Sports | 2.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.28× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Sustainability | BALANCE | 0.72× | |
| Creativity | OPEN | 0.75× |
Boylesports's target market in United Kingdom covers an estimated 4,142,552 people, concentrated in England and Yorkshire and the Humber.
15.5% of the Boylesports audience are female, 84.5% are male, with an average age of 43.3 years.
Boylesports fans show strongest brand affinity for Jessica Lange (138.51×), Resistance (series) (43.53×), and 32Red (12.97×) over the country average.
Boylesports fans in United Kingdom are most concentrated in England (reach ~700K), Yorkshire and the Humber (reach ~500K), and Northern Ireland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Boylesports itself, the audience over-indexes on Resistance (series) (43.53×), 32Red (12.97×), Sporting Life (British newspaper) (7.52×), and Sky Bet (6.03×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Boylesports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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