León, Guanajuato Audience in United States
León, Guanajuato has an estimated audience of 1,046,477 people in United States. 41.9% are female, 58.1% are male, average age 37.0. Top brand affinities: Google Maps, Cillian Murphy, Autism Awareness, Diabetes mellitus awareness, Indeed.com.
Top brand affinities include Google Maps, Cillian Murphy, Autism Awareness, with strongest over-indexing on Google Maps (14.58× the country average). Demographically, the León, Guanajuato audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Category: Travel & Leisure · Type: POI
Demographics of León, Guanajuato fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 37.0 |
| Estimated audience size | 1,046,477 |
Audience persona
The typical León, Guanajuato fan in United States is more male, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 14.58× | Internet & Social Media |
| Cillian Murphy | 29.93× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Indeed.com | 7.51× | Business & Career |
| Volaris | 23.69× | Travel & Leisure |
| Forrest Gump | 22.19× | Movies & TV |
| Circle K | 10.83× | Shopping |
| MoneyGram | 23.65× | Business & Career |
| CarGurus | 9× | Cars & Mobility |
| Capital One | 6.12× | Business & Career |
| Enterprise Rent-A-Car | 9.19× | Cars & Mobility |
| Microblogging | 12.67× | Technology & Electronics |
| Liga MX | 12.12× | Sports |
| Benny Blanco | 18.61× | Music & Radio |
| Singer-songwriter | 5.51× | Music & Radio |
| Club América | 14.26× | Sports |
| Armie Hammer | 25.43× | Movies & TV |
| Apple Store | 9.52× | Shopping |
| Lionel Richie | 19.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.33 |
| Extroversion | THRILL | 1.32 |
| Spirituality | BALANCE | 1.23 |
| Urban Lifestyle | OPEN | 1.15 |
| Early Adopter Mentality | POWER | 1.15 |
| Need for Security | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 58.6% |
| United States | 18.2% |
| Colombia | 4.5% |
See León, Guanajuato audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for León, Guanajuato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.