A data profile of the people who buy, follow and care about León, Guanajuato in United States — modelled from more than twelve digital signal sources. León, Guanajuato has an estimated audience of 1,046,477 people in United States.
León, Guanajuato has an estimated audience of 1,046,477 people in United States. 41.9% are female, 58.1% are male, average age 37.0. Top brand affinities: Volaris, Benny Blanco, Liga MX, Mariachi, El País.
Top brand affinities include Volaris, Benny Blanco, Liga MX, with strongest over-indexing on Volaris (20.88× the country average).
Demographically, the León, Guanajuato audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical León, Guanajuato fan in United States is more male, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Volaris.
The key figures that characterise the León, Guanajuato profile in United States.
41.9% are female, 58.1% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 37.0 |
| Estimated audience size | 1,046,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 12% |
of the worldwide León, Guanajuato audience comes from United States.
| Country | Share |
|---|---|
| Mexico | 58.6% |
| United States | 18.2% |
| Colombia | 4.5% |
The strongest cross-interests of the León, Guanajuato audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Club León | Sports | 27.85× | ||
| 02 | Acapulco | Travel & Leisure | 22.66× | ||
| 03 | El País | News | 21.80× | ||
| 04 | Volaris | Travel & Leisure | 20.88× | ||
| 05 | Benny Blanco | Music & Radio | 19.21× | ||
| 06 | Lyric poetry | Literature | 18.67× | ||
| 07 | FIFA Club World Cup | Sports | 15.23× | ||
| 08 | Atlético Madrid | Sports | 15.12× | ||
| 09 | Mariachi | Music & Radio | 13.87× | ||
| 10 | Cruz Azul | Sports | 12.23× | ||
| 11 | Cumbia | Music & Radio | 11.38× | ||
| 12 | Club América | Sports | 10.26× | ||
| 13 | Liga MX | Sports | 10.05× | ||
| 14 | San Diego Padres | Sports | 9.25× | ||
| 15 | Web server | Technology & Electronics | 6.86× | ||
| 16 | Milwaukee Brewers | Sports | 5.99× | ||
| 17 | Internet & Social Media | 4.77× | |||
| 18 | Las Vegas | Travel & Leisure | 4.27× | ||
| 19 | Mexico | Travel & Leisure | 4.16× | ||
| 20 | The UPS Store | Shopping | 3.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.94× | |
| Social Media Usage | JOY | 1.86× | |
| Early Adopter Mentality | POWER | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.20× | |
| Design Affinity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for León, Guanajuato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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