Veracruz, Veracruz Audience in United States

Veracruz, Veracruz logo

Veracruz, Veracruz has an estimated audience of 1,545,650 people in United States. Top regions: Texas, California, Illinois. Top brand affinities: Historic site, Voter registration, Natural rubber, Kendra Scott, Nationality.

Veracruz, Veracruz fans in United States are concentrated in Texas, with strong brand affinity for Historic site. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Historic site, Voter registration, Natural rubber, with strongest over-indexing on Historic site (65.85× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Veracruz, Veracruz fans

Demographic split for Veracruz, Veracruz audience in United States
MetricValue
Estimated audience size1,545,650

Audience persona

The typical Veracruz, Veracruz fan in United States shows strong Risk Appetite tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Veracruz, Veracruz in United States
RegionReachAffinity
Texas134,9791.02×
California90,0090.53×
Illinois25,7630.5×
Florida23,4970.22×
Mississippi21,3701.68×
Louisiana19,0010.95×
Arkansas18,9851.49×
North Carolina18,9450.41×
Oklahoma18,5661.08×
Kentucky18,2720.94×
Alabama17,6870.82×
Tennessee16,8500.54×
Arizona16,7930.53×
South Carolina16,7290.72×
Indiana16,3000.58×
Kansas16,2951.34×
Idaho16,2912.1×
Wisconsin16,1920.7×
Virginia16,0550.43×
Missouri15,7860.63×
Hawaii15,5632.34×
Iowa15,4701.21×
Ohio15,0950.32×
Georgia15,0330.32×
Michigan15,0270.37×
Utah15,0051.08×
North Dakota14,7494.65×
New York14,3610.17×
Pennsylvania14,3310.28×
Nebraska14,2341.84×
Connecticut14,2130.92×
New Mexico14,1601.83×
Nevada14,1140.94×
Oregon13,9340.79×
Maryland13,6920.52×
New Jersey13,6590.35×
Minnesota13,3540.6×
Massachusetts13,2170.43×
Washington12,9020.42×
Colorado12,8660.53×
Delaware12,5702.95×
Washington, District of Columbia9,0761.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veracruz, Veracruz audience
BrandAffinityCategory
Historic site65.85×Arts & Culture
Voter registration15.27×Politics & Society
Natural rubber5.91×Cars & Mobility
Kendra Scott8.28×Fashion & Accessoires
Nationality5.24×Politics & Society
Home construction2.83×Home & Garden
Vocal harmony7.76×Music & Radio
UK garage9.35×Music & Radio
Governor of Michigan12.46×Politics & Society
Electrolyte7.73×Health
Hipster15.67×Politics & Society
Bully (2011 film)10.91×Movies & TV
Dental hygienist10.38×Health
Lahaina, Hawaii27.22×Travel & Leisure
Google Home9.43×Technology & Electronics
Homie21.13×Politics & Society
jordy nelson21.31×Sports
Penn & Teller10.63×Movies & TV
Mackenzie Foy9.58×Fashion & Accessoires
Grinch4.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veracruz, Veracruz audience
TraitClusterScore
Risk AppetiteTHRILL1.82
MindfulnessBALANCE1.66
ExtroversionTHRILL1.33
Need for SecurityCONSERVATISM1.33
TraditionCONSERVATISM1.32
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Veracruz, Veracruz
CountryShare
Mexico46.9%
United States17.5%
Colombia11.1%

See Veracruz, Veracruz audiences in other countries

More City audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Veracruz, Veracruz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.