Zacatecas Audience in United States

Zacatecas logo

Zacatecas has an estimated audience of 3,327,520 people in United States. 43.2% are female, 56.8% are male, average age 37.2. Top regions: California, Texas, Illinois. Top brand affinities: Kendra Scott, Nationality, Governor of Michigan, Progressive rock, Hipster.

The average Zacatecas fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Kendra Scott, Nationality, Governor of Michigan, with strongest over-indexing on Kendra Scott (9.48× the country average). Demographically, the Zacatecas audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Zacatecas fans

Demographic split for Zacatecas audience in United States
MetricValue
Female43.2%
Male56.8%
Average age37.2
Estimated audience size3,327,520

Audience persona

The typical Zacatecas fan in United States is more male, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Zacatecas in United States
RegionReachAffinity
California1,233,6253.37×
Texas864,6053.02×
Illinois279,7282.52×
Arizona154,1232.27×
Colorado148,3612.83×
Florida123,8590.55×
Georgia92,6180.9×
Washington80,3391.2×
Nevada79,9812.49×
Oklahoma78,8062.13×
New York74,2470.4×
North Carolina74,2340.74×
Wisconsin63,6061.27×
Michigan55,8600.64×
Oregon54,3231.42×
Tennessee53,0150.79×
Kansas51,8971.98×
Indiana50,3000.83×
New Mexico48,2062.89×
Virginia47,0000.58×
Ohio44,3430.43×
Missouri42,2130.79×
Utah39,7001.33×
Pennsylvania36,2760.32×
Louisiana34,6380.81×
Minnesota32,4110.68×
New Jersey29,4760.35×
Iowa28,5411.04×
Arkansas27,7291.01×
South Carolina25,2610.5×
Maryland23,5320.41×
Alabama23,1140.5×
Idaho21,9171.31×
Massachusetts21,7730.33×
Kentucky20,8690.5×
Nebraska17,5081.05×
Mississippi12,9080.47×
Connecticut11,2380.34×
Washington, District of Columbia7,1760.72×
Hawaii6,2380.44×
Montana5,6460.61×
Alaska5,0270.71×
Wyoming4,6230.94×
New Hampshire4,4700.34×
West Virginia3,4870.23×
Rhode Island3,3910.32×
South Dakota3,3270.43×
North Dakota3,2400.47×
Delaware2,9680.32×
Maine2,3880.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zacatecas audience
BrandAffinityCategory
Kendra Scott9.48×Fashion & Accessoires
Nationality6.4×Politics & Society
Governor of Michigan13.26×Politics & Society
Progressive rock3.69×Music & Radio
Hipster13.87×Politics & Society
Google Home9.06×Technology & Electronics
Grinch5.51×Movies & TV
Vocal harmony5.79×Music & Radio
Homie19.06×Politics & Society
Lilongwe49.34×Travel & Leisure
Minnesota2.09×Travel & Leisure
Hibachi9.12×Food & Beverages
Lahaina, Hawaii19.29×Travel & Leisure
Goop5.34×Internet & Social Media
jordy nelson15.71×Sports
Personality5.75×Business & Career
Wok6.08×Food & Beverages
Historic site3.66×Arts & Culture
Macha9.74×Food & Beverages
Cherish (group)8.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zacatecas audience
TraitClusterScore
ExtroversionTHRILL1.32
SpiritualityBALANCE1.25
Social Media UsageJOY1.22
Urban LifestyleOPEN1.18
Need for SecurityCONSERVATISM1.18
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Zacatecas
CountryShare
Mexico45.5%
United States33.2%
Colombia4.7%

See Zacatecas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Zacatecas have in United States?

Zacatecas has an estimated audience of 3,327,520 people in United States, concentrated in California and Texas.

What is the gender split and age of Zacatecas fans?

43.2% of Zacatecas fans are female, 56.8% are male, with an average age of 37.2 years.

Which brands do Zacatecas fans like most?

Zacatecas fans show strongest brand affinity for Kendra Scott (9.48×), Nationality (6.4×), and Governor of Michigan (13.26×) over the country average.

Where do Zacatecas fans live in United States?

Zacatecas fans in United States are most concentrated in California (reach 1,233,625), Texas (reach 864,605), and Illinois (reach 279,728). These three regions account for the largest share of the active audience.

What other brands do Zacatecas fans also like?

Beyond Zacatecas itself, the audience over-indexes on Nationality (6.4×), Governor of Michigan (13.26×), Progressive rock (3.69×), and Hipster (13.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zacatecas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.