Zacatecas Audience in Mexico
Zacatecas has an estimated audience of 4,555,362 people in Mexico. 45.4% are female, 54.6% are male, average age 33.9. Top regions: Zacatecas, State of Mexico, Distrito Federal. Top brand affinities: Mobile payment, Catholic Church, Puma, MSN, Travel agency.
The average Zacatecas fan in Mexico is 33.9 years old, balanced, and lives primarily in Zacatecas. The audience is concentrated in Zacatecas, State of Mexico, Distrito Federal. Top brand affinities include Mobile payment, Catholic Church, Puma, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Zacatecas audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Zacatecas fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 33.9 |
| Estimated audience size | 4,555,362 |
Audience persona
The typical Zacatecas fan in Mexico is balanced, around 33.9 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Zacatecas | 622,216 | 10.76× |
| State of Mexico | 382,055 | 0.61× |
| Distrito Federal | 305,125 | 0.51× |
| Jalisco | 247,476 | 0.74× |
| Nuevo Leon | 192,318 | 0.7× |
| Guanajuato | 144,824 | 0.67× |
| Veracruz (state) | 115,438 | 0.43× |
| Puebla | 113,173 | 0.47× |
| Coahuila de Zaragoza | 107,097 | 0.78× |
| Chihuahua | 95,464 | 0.61× |
| Baja California | 95,113 | 0.5× |
| Aguascalientes | 88,660 | 1.53× |
| Michoacan de Ocampo | 79,636 | 0.51× |
| Durango | 66,091 | 1.05× |
| Hidalgo | 50,068 | 0.45× |
| Guerrero | 47,693 | 0.41× |
| Chiapas | 44,218 | 0.32× |
| Morelos | 32,460 | 0.41× |
| Yucatan | 30,206 | 0.32× |
| Nayarit | 26,006 | 0.59× |
| Tlaxcala | 20,485 | 0.39× |
| Baja California Sur | 16,265 | 0.45× |
| Colima | 14,605 | 0.5× |
| Campeche | 9,730 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Catholic Church | 2.99× | Politics & Society |
| Puma | 2.76× | Fashion & Accessoires |
| MSN | 3.05× | News |
| Travel agency | 3.08× | Travel & Leisure |
| Banana | 2.79× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Pedro Pascal | 2.72× | Movies & TV |
| Sarcasm | 2.55× | Politics & Society |
| Game consoles | 2.01× | Technology & Electronics |
| El País | 2.84× | News |
| Local news | 4.84× | News |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Broadcasting of sports events | 3.41× | Movies & TV |
| George Clooney | 5.84× | Movies & TV |
| Freeware | 2.4× | Technology & Electronics |
| Dentistry | 2.43× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.32 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 45.5% |
| United States | 33.2% |
| Colombia | 4.7% |
See Zacatecas audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Zacatecas have in Mexico?
Zacatecas has an estimated audience of 4,555,362 people in Mexico, concentrated in Zacatecas and State of Mexico.
What is the gender split and age of Zacatecas fans?
45.4% of Zacatecas fans are female, 54.6% are male, with an average age of 33.9 years.
Which brands do Zacatecas fans like most?
Zacatecas fans show strongest brand affinity for Mobile payment (5.93×), Catholic Church (2.99×), and Puma (2.76×) over the country average.
Where do Zacatecas fans live in Mexico?
Zacatecas fans in Mexico are most concentrated in Zacatecas (reach 622,216), State of Mexico (reach 382,055), and Distrito Federal (reach 305,125). These three regions account for the largest share of the active audience.
What other brands do Zacatecas fans also like?
Beyond Zacatecas itself, the audience over-indexes on Catholic Church (2.99×), Puma (2.76×), MSN (3.05×), and Travel agency (3.08×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Zacatecas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.