North India Audience in United States

North India has an estimated audience of 647,484 people in United States. 51.3% are female, 48.7% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Alia Bhatt, Rainbow Loom, Hindi.

The average North India fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Alia Bhatt, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the North India audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of North India fans

Demographic split for North India audience in United States
MetricValue
Female51.3%
Male48.7%
Average age41.8
Estimated audience size647,484

Audience persona

The typical North India fan in United States is balanced, around 41.8 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for North India in United States
RegionReachAffinity
California222,9333.13×
Texas73,5531.32×
New York60,9821.69×
Florida44,1131.01×
Illinois27,6251.28×
New Jersey27,5351.67×
Georgia25,3091.27×
Pennsylvania24,1891.11×
Virginia23,7691.51×
Washington22,1731.71×
North Carolina21,6061.11×
Massachusetts17,8011.4×
Ohio17,4260.87×
Michigan16,6900.99×
Maryland15,1481.36×
Arizona13,3441.01×
Indiana11,6180.98×
Tennessee10,3150.79×
Missouri9,3190.89×
Minnesota8,8180.95×
Colorado8,2700.81×
Connecticut8,0171.23×
Oregon7,6161.03×
Kentucky7,5110.93×
Wisconsin7,1890.74×
South Carolina6,7300.69×
Nevada6,2951.01×
Alabama5,9550.66×
Louisiana5,5670.67×
Oklahoma4,8710.68×
Utah4,6030.79×
Kansas4,3470.85×
Iowa3,5850.67×
Arkansas3,4870.65×
Mississippi3,3640.63×
Hawaii2,9941.08×
Washington, District of Columbia2,8181.45×
Nebraska2,1790.67×
Idaho2,1370.66×
New Mexico2,1050.65×
New Hampshire1,9710.77×
Delaware1,9241.08×
West Virginia1,7740.59×
Maine1,7180.74×
Rhode Island1,5960.77×
Montana1,2750.71×
Alaska1,1550.83×
South Dakota9940.66×
Vermont9660.85×
North Dakota8380.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North India audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Alia Bhatt52.8×Movies & TV
Rainbow Loom88.55×Kids & Family
Hindi20.48×Politics & Society
NDTV38.12×Movies & TV
Microblogging12.67×Technology & Electronics
Indeed.com5.72×Business & Career
Singer-songwriter5.51×Music & Radio
India national cricket team21.12×Sports
Sri Lanka26.13×Travel & Leisure
Anupam Kher89.19×Movies & TV
Shah Rukh Khan28.95×Movies & TV
Air Canada17.78×Travel & Leisure
Planet Fitness4.44×Sports
Deepika Padukone31.34×Movies & TV
Income tax13.19×Business & Career
Indian Premier League16.78×Sports
Priyanka Chopra15.52×Movies & TV
Hindustan48.63×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North India audience
TraitClusterScore
TravellingTHRILL2.2
Quality AwarenessPREMIUM2.01
LGBTQ+ IdentityOPEN1.74
Community OrientationOPEN1.74
Urban LifestyleOPEN1.7
Design AffinityPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for North India
CountryShare
India62.6%
Saudi Arabia5.2%
United Arab Emirates4.6%

See North India audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does North India have in United States?

North India has an estimated audience of 647,484 people in United States, concentrated in California and Texas.

What is the gender split and age of North India fans?

51.3% of North India fans are female, 48.7% are male, with an average age of 41.8 years.

Which brands do North India fans like most?

North India fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Alia Bhatt (52.8×) over the country average.

Where do North India fans live in United States?

North India fans in United States are most concentrated in California (reach 222,933), Texas (reach 73,553), and New York (reach 60,982). These three regions account for the largest share of the active audience.

What other brands do North India fans also like?

Beyond North India itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Alia Bhatt (52.8×), Rainbow Loom (88.55×), and Hindi (20.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.