Rascasse Audience Intelligence

North India Audience in United States

A data profile of the people who buy, follow and care about North India in United States — modelled from more than twelve digital signal sources. North India has an estimated audience of 647,484 people in United States.

#3097among POI in United States#2443in Travel & Leisure

The average North India fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include NDTV, Indian Premier League, Hindi, with strongest over-indexing on NDTV (54.1× the country average).

Demographically, the North India audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North India fan in United States is balanced, around 41.8 years old, with strong Travelling tendencies and a notable affinity for NDTV.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North India profile in United States.

Audience size
647K
in United States
Gender
51.3%♀
48.7% male
Age
41.8
average years
Country rank
#31366
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North India fans

51.3% are female, 48.7% are male, average age 41.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for North India audience in United States
MetricValue
Female51.3%
Male48.7%
Average age41.8
Estimated audience size647,484
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the North India audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3925%
40-4923%
50+23%
Fig. 04

Worldwide distribution

3.4%

of the worldwide North India audience comes from United States.

Worldwide audience distribution share by country for North India
CountryShare
India62.6%
Saudi Arabia5.2%
United Arab Emirates4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North India audience in United States is strongest.

Fig. 05

Top regions by affinity

North India fans by region: top regions in United States
#RegionReachAffinity×
01California~400K4.96×
02Washington~20K1.61×
03New Jersey~30K1.55×
04New York~50K1.49×
05Virginia~20K1.40×
06Texas~70K1.33×
07Massachusetts~20K1.30×
08Maryland~10K1.29×
09Georgia~20K1.21×
10Illinois~30K1.20×
11Washington, District of Columbia~2K1.18×
12Connecticut~7K1.12×
13North Carolina~20K1.10×
14Pennsylvania~20K1.08×
15Hawaii~3K1.06×
16Oregon~8K1.04×
17Delaware~2K1.03×
18Arizona~10K1.02×
19Vermont~1K0.98×
20Nevada~6K0.97×
21Alaska~1K0.97×
22Indiana~10K0.96×
23Minnesota~9K0.96×
24Florida~40K0.95×
25Michigan~20K0.95×
26North Dakota~1K0.93×
27Kentucky~7K0.91×
28Rhode Island~2K0.91×
29South Dakota~1K0.91×
30New Hampshire~2K0.90×
31Montana~2K0.90×
32Missouri~9K0.89×
33Kansas~5K0.89×
34Maine~2K0.88×
35Nebraska~3K0.87×
36Idaho~3K0.86×
37West Virginia~3K0.86×
38Ohio~20K0.85×
39Tennessee~10K0.85×
40New Mexico~3K0.85×
41Utah~5K0.84×
42Mississippi~4K0.84×
43Colorado~8K0.83×
44Arkansas~4K0.83×
45South Carolina~8K0.82×
46Oklahoma~6K0.82×
47Wisconsin~8K0.81×
48Iowa~4K0.81×
49Louisiana~7K0.80×
50Alabama~7K0.75×
Fig. 06

Affinity by region

Affinity by region — North India, United States
0.75×1.00×4.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North India audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North India audience
#·InterestCategoryAffinity×
01NDTVMovies & TV54.10×
02HindustanPolitics & Society51.39×
03Alia BhattMovies & TV33.96×
04Shah Rukh KhanMovies & TV28.42×
05Deepika PadukoneMovies & TV28.31×
06Indian Premier LeagueSports26.88×
07Katrina KaifMovies & TV26.37×
08Cultural tourismTravel & Leisure25.55×
09India national cricket teamSports19.40×
10Ranveer SinghMovies & TV18.22×
11HindiPolitics & Society18.21×
12Air CanadaTravel & Leisure17.96×
13Term life insuranceBusiness & Career16.00×
14Sri LankaTravel & Leisure16.00×
15EmiratesTravel & Leisure13.94×
16E-TradeBusiness & Career11.61×
17Priyanka ChopraMovies & TV10.96×
18HinduismPolitics & Society7.45×
19Cleveland GuardiansSports6.93×
20Indeed.comBusiness & Career3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North India audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North India audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.19×
Price SensitivityPREMIUM2.15×
Quality AwarenessPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North India audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
CreativityOPEN0.93×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North India have in United States?

North India has an estimated audience of 647,484 people in United States, concentrated in California and Texas.

02

What is the gender split and age of North India fans?

51.3% of North India fans are female, 48.7% are male, with an average age of 41.8 years.

03

Which brands do North India fans like most?

North India fans show strongest brand affinity for NDTV (54.1×), Indian Premier League (26.88×), and Hindi (18.21×) over the country average.

04

Where do North India fans live in United States?

North India fans in United States are most concentrated in California (reach ~400K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do North India fans also like?

Beyond North India itself, the audience over-indexes on Indian Premier League (26.88×), Hindi (18.21×), E-Trade (11.61×), and Air Canada (17.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See North India audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for North India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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