A data profile of the people who buy, follow and care about North India in India — modelled from more than twelve digital signal sources. North India has an estimated audience of 11,850,180 people in India.
North India has an estimated audience of 11,850,180 people in India. 22.9% are female, 77.1% are male, average age 33.7. Top brand affinities: Hindustan, Himalayas, Videography, Dogs, Wikipedia.
Top brand affinities include Hindustan, Himalayas, Videography, with strongest over-indexing on Hindustan (2.77× the country average).
Demographically, the North India audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical North India fan in India is more male, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Hindustan.
The key figures that characterise the North India profile in India.
22.9% are female, 77.1% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 33.7 |
| Estimated audience size | 11,850,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide North India audience comes from India.
| Country | Share |
|---|---|
| India | 62.6% |
| Saudi Arabia | 5.2% |
| United Arab Emirates | 4.6% |
The strongest cross-interests of the North India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Zealand | Travel & Leisure | 2.90× | ||
| 02 | Hindustan | Politics & Society | 2.77× | ||
| 03 | Sydney | Travel & Leisure | 2.56× | ||
| 04 | Anne Hathaway | Movies & TV | 2.52× | ||
| 05 | Tom Cruise | Movies & TV | 2.47× | ||
| 06 | Videography | Internet & Social Media | 2.36× | ||
| 07 | Himalayas | Travel & Leisure | 2.27× | ||
| 08 | Real property | Home & Garden | 2.20× | ||
| 09 | Rice | Food & Beverages | 2.08× | ||
| 10 | Pizza | Food & Beverages | 2.02× | ||
| 11 | London | Travel & Leisure | 1.90× | ||
| 12 | Political science | Business & Career | 1.81× | ||
| 13 | Canada | Travel & Leisure | 1.79× | ||
| 14 | Volunteering | Politics & Society | 1.75× | ||
| 15 | OnePlus | Technology & Electronics | 1.69× | ||
| 16 | Anthropology | Business & Career | 1.69× | ||
| 17 | Wikipedia | Internet & Social Media | 1.63× | ||
| 18 | Innovation | Business & Career | 1.56× | ||
| 19 | Young's | Food & Beverages | 1.56× | ||
| 20 | Dogs | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.91× | |
| Indulgence | JOY | 1.66× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for North India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.