A data profile of the people who buy, follow and care about London in India — modelled from more than twelve digital signal sources. London has an estimated audience of 5,687,155 people in India.
The average London fan in India is 29.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Virat Kohli, United States, United Kingdom, with strongest over-indexing on Virat Kohli (1.52× the country average).
Demographically, the London audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Tradition, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical London fan in India is more male, around 29.3 years old, with strong Tradition tendencies and a notable affinity for Virat Kohli.
The key figures that characterise the London profile in India.
30.3% are female, 69.7% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 29.3 |
| Estimated audience size | 5,687,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 27% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide London audience comes from India.
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 17.7% |
| Italy | 3.9% |
Where the London audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~300K | 1.70× | |
| 02 | Maharashtra | ~400K | 1.35× | |
| 03 | Punjab (region) | ~100K | 1.28× | |
| 04 | Tamil Nadu | ~200K | 1.22× | |
| 05 | Goa | ~7K | 1.22× | |
| 06 | Haryana | ~90K | 1.20× | |
| 07 | Karnataka | ~200K | 1.18× | |
| 08 | Uttar Pradesh | ~300K | 1.15× | |
| 09 | West Bengal | ~200K | 1.15× | |
| 10 | Madhya Pradesh | ~100K | 1.14× | |
| 11 | Rajasthan | ~100K | 1.13× | |
| 12 | Uttarakhand | ~30K | 1.12× | |
| 13 | Telangana | ~90K | 1.11× | |
| 14 | Assam | ~60K | 1.06× | |
| 15 | Bihar | ~100K | 1.03× | |
| 16 | Kerala | ~80K | 0.98× | |
| 17 | Tripura | ~7K | 0.94× | |
| 18 | Andhra Pradesh | ~60K | 0.91× | |
| 19 | Jharkhand | ~40K | 0.91× | |
| 20 | Odisha | ~50K | 0.89× | |
| 21 | Chhattisgarh | ~30K | 0.86× | |
| 22 | Nagaland | ~3K | 0.81× | |
| 23 | Himachal Pradesh | ~20K | 0.80× | |
| 24 | Arunachal Pradesh | ~3K | 0.76× | |
| 25 | Sikkim | ~2K | 0.76× | |
| 26 | Meghalaya | ~4K | 0.75× | |
| 27 | Jammu and Kashmir | ~20K | 0.74× | |
| 28 | Manipur | ~5K | 0.73× | |
| 29 | Mizoram | ~3K | 0.70× |
The strongest cross-interests of the London audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | England | Travel & Leisure | 5.42× | ||
| 02 | Ludhiana | Travel & Leisure | 4.35× | ||
| 03 | Test of English as a Foreign Language | Business & Career | 3.50× | ||
| 04 | Europe | Travel & Leisure | 3.46× | ||
| 05 | United States | Travel & Leisure | 3.43× | ||
| 06 | United Kingdom | Travel & Leisure | 3.20× | ||
| 07 | International English Language Testing System | Business & Career | 3.02× | ||
| 08 | Canada | Travel & Leisure | 2.65× | ||
| 09 | Australia | Travel & Leisure | 2.50× | ||
| 10 | Punjab, India | Travel & Leisure | 2.10× | ||
| 11 | Career | Business & Career | 1.90× | ||
| 12 | North India | Travel & Leisure | 1.90× | ||
| 13 | New Delhi | Travel & Leisure | 1.85× | ||
| 14 | Option (finance) | Business & Career | 1.82× | ||
| 15 | Pakistan | Travel & Leisure | 1.80× | ||
| 16 | Science | Business & Career | 1.75× | ||
| 17 | Rajasthan Royals | Sports | 1.58× | ||
| 18 | Virat Kohli | Sports | 1.52× | ||
| 19 | Chennai Super Kings | Sports | 1.51× | ||
| 20 | Serial (podcast) | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.35× | |
| Career Orientation | POWER | 1.30× | |
| Social Media Usage | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.92× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Convenience Orientation | PREMIUM | 0.95× |
London has an estimated audience of 5,687,155 people in India, concentrated in Maharashtra and Uttar Pradesh.
30.3% of London fans are female, 69.7% are male, with an average age of 29.3 years.
London fans show strongest brand affinity for Virat Kohli (1.52×), United States (3.43×), and United Kingdom (3.2×) over the country average.
London fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~300K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.
Beyond London itself, the audience over-indexes on United States (3.43×), United Kingdom (3.2×), Europe (3.46×), and Science (1.75×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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