Rascasse Audience Intelligence

London Audience in Ireland

A data profile of the people who buy, follow and care about London in Ireland — modelled from more than twelve digital signal sources. London has an estimated audience of 1,316,868 people in Ireland.

#2among City in Ireland#17among POI in Ireland#18in Travel & Leisure

London has an estimated audience of 1,316,868 people in Ireland. 59.5% are female, 40.5% are male, average age 41.9. Top brand affinities: United Kingdom, England, Greater London, Strictly Come Dancing, National Lottery.

Top brand affinities include United Kingdom, England, Greater London, with strongest over-indexing on United Kingdom (1.86× the country average).

Demographically, the London audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Social Media Usage.

The typical London fan in Ireland is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for United Kingdom.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the London profile in Ireland.

Audience size
1.3M
in Ireland
Gender
59.5%♀
40.5% male
Age
41.9
average years
Country rank
#209
POI in Ireland
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of London fans

59.5% are female, 40.5% are male, average age 41.9.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for London audience in Ireland
MetricValue
Female59.5%
Male40.5%
Average age41.9
Estimated audience size1,316,868
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the London audience in Ireland
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

0.8%

of the worldwide London audience comes from Ireland.

Worldwide audience distribution share by country for London
CountryShare
United States18.0%
United Kingdom17.7%
Italy3.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the London audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for London audience
#·InterestCategoryAffinity×
01Greater LondonTravel & Leisure2.45×
02EnglandTravel & Leisure2.02×
03Strictly Come DancingMusic & Radio2.02×
04EartHMusic & Radio2.02×
05ExCelMusic & Radio2.02×
06Buckingham PalaceMusic & Radio2.02×
07Hyde ParkMusic & Radio2.02×
08The ForgeMusic & Radio2.02×
09United KingdomTravel & Leisure1.86×
10Premier InnTravel & Leisure1.86×
11London EyeTravel & Leisure1.79×
12National LotteryGames1.75×
13PalermoTravel & Leisure1.71×
14Catherine Zeta-JonesMovies & TV1.56×
15Graham NortonMovies & TV1.54×
16Observational comedyMovies & TV1.53×
17Michael DouglasMovies & TV1.53×
18Rosamund PikeMovies & TV1.51×
19Ax ParisFashion & Accessoires1.51×
204oDMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the London audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by London audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.22×
Social Media UsageJOY1.09×
Convenience OrientationPREMIUM0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by London audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.84×
Need for SecurityCONSERVATISM0.87×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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