A data profile of the people who buy, follow and care about Belfast in Ireland — modelled from more than twelve digital signal sources. Belfast has an estimated audience of 831,516 people in Ireland.
Belfast has an estimated audience of 831,516 people in Ireland. 58.1% are female, 41.9% are male, average age 43.4. Top brand affinities: Spas, Weather, Desserts, Beaches, Dinner.
Top brand affinities include Spas, Weather, Desserts, with strongest over-indexing on Spas (1.5× the country average).
Demographically, the Belfast audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Belfast fan in Ireland is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Spas.
The key figures that characterise the Belfast profile in Ireland.
58.1% are female, 41.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.4 |
| Estimated audience size | 831,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Belfast audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 43.1% |
| United States | 16.9% |
| Ireland | 9.3% |
The strongest cross-interests of the Belfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glamping | Travel & Leisure | 2.01× | ||
| 02 | BBC Sport | Sports | 1.90× | ||
| 03 | Vue Cinemas | Movies & TV | 1.79× | ||
| 04 | BlackRock | Business & Career | 1.77× | ||
| 05 | Hot tub | Home & Garden | 1.75× | ||
| 06 | New Zealand | Travel & Leisure | 1.72× | ||
| 07 | Weather | Home & Garden | 1.71× | ||
| 08 | Movie theater | Movies & TV | 1.70× | ||
| 09 | Log cabin | Home & Garden | 1.67× | ||
| 10 | Crossword | Games | 1.65× | ||
| 11 | Library | Literature | 1.59× | ||
| 12 | Emmerdale | Movies & TV | 1.57× | ||
| 13 | Wedding dress | Fashion & Accessoires | 1.56× | ||
| 14 | Anthropology | Business & Career | 1.55× | ||
| 15 | Dinner | Food & Beverages | 1.54× | ||
| 16 | Beaches | Travel & Leisure | 1.53× | ||
| 17 | Desserts | Food & Beverages | 1.52× | ||
| 18 | Walking | Sports | 1.52× | ||
| 19 | Laminate flooring | Home & Garden | 1.52× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Family Orientation | CONSERVATISM | 1.27× | |
| Mindfulness | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.79× | |
| Design Affinity | PREMIUM | 0.89× | |
| Urban Lifestyle | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Belfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.