A data profile of the people who buy, follow and care about Galway in Ireland — modelled from more than twelve digital signal sources. Galway has an estimated audience of 989,246 people in Ireland.
Galway has an estimated audience of 989,246 people in Ireland. 63.2% are female, 36.8% are male, average age 43.8. Top brand affinities: Spas, Weather, Desserts, Beaches, Walking.
Top brand affinities include Spas, Weather, Desserts, with strongest over-indexing on Spas (1.55× the country average).
Demographically, the Galway audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Galway fan in Ireland is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Spas.
The key figures that characterise the Galway profile in Ireland.
63.2% are female, 36.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 43.8 |
| Estimated audience size | 989,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Galway audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 26.5% |
| United States | 20.6% |
| United Kingdom | 17.4% |
The strongest cross-interests of the Galway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 1.84× | ||
| 02 | Hot tub | Home & Garden | 1.74× | ||
| 03 | Weather | Home & Garden | 1.72× | ||
| 04 | Library | Literature | 1.70× | ||
| 05 | Glamping | Travel & Leisure | 1.69× | ||
| 06 | Walking | Sports | 1.65× | ||
| 07 | Movie theater | Movies & TV | 1.64× | ||
| 08 | Wedding dress | Fashion & Accessoires | 1.63× | ||
| 09 | Log cabin | Home & Garden | 1.63× | ||
| 10 | Dinner | Food & Beverages | 1.61× | ||
| 11 | BBC Sport | Sports | 1.61× | ||
| 12 | New Zealand | Travel & Leisure | 1.61× | ||
| 13 | Self-esteem | Health | 1.59× | ||
| 14 | Bed frame | Home & Garden | 1.57× | ||
| 15 | Spas | Beauty & Wellness | 1.55× | ||
| 16 | Desserts | Food & Beverages | 1.55× | ||
| 17 | Hat | Fashion & Accessoires | 1.55× | ||
| 18 | Beaches | Travel & Leisure | 1.53× | ||
| 19 | Apprenticeship | Business & Career | 1.53× | ||
| 20 | Breakfast | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Travelling | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Galway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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