A data profile of the people who buy, follow and care about Cork (city) in Ireland — modelled from more than twelve digital signal sources. Cork (city) has an estimated audience of 1,119,639 people in Ireland.
Cork (city) has an estimated audience of 1,119,639 people in Ireland. 59.5% are female, 40.5% are male, average age 43.7. Top brand affinities: Racing Post, Beaches, Weather, Walking, Crossword.
Top brand affinities include Racing Post, Beaches, Weather, with strongest over-indexing on Racing Post (1.52× the country average).
Demographically, the Cork (city) audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Cork (city) fan in Ireland is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Racing Post.
The key figures that characterise the Cork (city) profile in Ireland.
59.5% are female, 40.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.7 |
| Estimated audience size | 1,119,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Cork (city) audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 21.0% |
| United States | 12.5% |
| United Kingdom | 7.6% |
The strongest cross-interests of the Cork (city) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 1.90× | ||
| 02 | Movie theater | Movies & TV | 1.68× | ||
| 03 | BBC Sport | Sports | 1.66× | ||
| 04 | Hot tub | Home & Garden | 1.66× | ||
| 05 | New Zealand | Travel & Leisure | 1.65× | ||
| 06 | Water park | Travel & Leisure | 1.65× | ||
| 07 | Duvet | Home & Garden | 1.62× | ||
| 08 | Glamping | Travel & Leisure | 1.60× | ||
| 09 | Weather | Home & Garden | 1.59× | ||
| 10 | Walking | Sports | 1.59× | ||
| 11 | Library | Literature | 1.59× | ||
| 12 | Log cabin | Home & Garden | 1.58× | ||
| 13 | Dinner | Food & Beverages | 1.57× | ||
| 14 | Rome | Travel & Leisure | 1.57× | ||
| 15 | Bed frame | Home & Garden | 1.55× | ||
| 16 | Apprenticeship | Business & Career | 1.54× | ||
| 17 | Beaches | Travel & Leisure | 1.53× | ||
| 18 | Racing Post | Sports | 1.52× | ||
| 19 | Emmerdale | Movies & TV | 1.51× | ||
| 20 | Playground | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.27× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Travelling | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Cork (city). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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