A data profile of the people who buy, follow and care about Weather in Ireland — modelled from more than twelve digital signal sources. Weather has an estimated audience of 804,931 people in Ireland.
Weather has an estimated audience of 804,931 people in Ireland. 61.0% are female, 39.0% are male, average age 44.9. Top brand affinities: Paddy Power, Boylesports, Iarnród Éireann, SuperValu (United States), Aer Lingus.
Top brand affinities include Paddy Power, Boylesports, Iarnród Éireann, with strongest over-indexing on Paddy Power (1.51× the country average).
Demographically, the Weather audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Weather fan in Ireland is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Paddy Power.
The key figures that characterise the Weather profile in Ireland.
61.0% are female, 39.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 44.9 |
| Estimated audience size | 804,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Weather audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.4% |
| China | 17.0% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Weather audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperValu (United States) | Shopping | 1.79× | ||
| 02 | RTÉ Sport | Sports | 1.74× | ||
| 03 | Aviva Stadium | Sports | 1.70× | ||
| 04 | Boylesports | Games | 1.68× | ||
| 05 | Politics | Politics & Society | 1.66× | ||
| 06 | Irish language | Politics & Society | 1.65× | ||
| 07 | Western Europe | Travel & Leisure | 1.64× | ||
| 08 | Shane Lowry | Sports | 1.63× | ||
| 09 | Racing Post | Sports | 1.63× | ||
| 10 | Northern Europe | Politics & Society | 1.61× | ||
| 11 | Ticketmaster | Travel & Leisure | 1.59× | ||
| 12 | Spar (retailer) | Shopping | 1.58× | ||
| 13 | History | Literature | 1.56× | ||
| 14 | Golf | Sports | 1.54× | ||
| 15 | X | Internet & Social Media | 1.53× | ||
| 16 | Dogs | Pets & Animals | 1.53× | ||
| 17 | Aer Lingus | Travel & Leisure | 1.52× | ||
| 18 | Paddy Power | Games | 1.51× | ||
| 19 | Current events | Arts & Culture | 1.51× | ||
| 20 | Iarnród Éireann | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Social Media Usage | JOY | 1.16× | |
| Convenience Orientation | PREMIUM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Travelling | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Weather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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