A data profile of the people who buy, follow and care about Golf in Ireland — modelled from more than twelve digital signal sources. Golf has an estimated audience of 1,404,856 people in Ireland.
Golf has an estimated audience of 1,404,856 people in Ireland. 49.9% are female, 50.1% are male, average age 40.1. Top brand affinities: Shane Lowry, Golf Digest.
Top brand affinities include Shane Lowry, Golf Digest, with strongest over-indexing on Shane Lowry (1.67× the country average).
Demographically, the Golf audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Golf fan in Ireland is balanced, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Shane Lowry.
The key figures that characterise the Golf profile in Ireland.
49.9% are female, 50.1% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 40.1 |
| Estimated audience size | 1,404,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Golf audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shane Lowry | Sports | 1.67× | ||
| 02 | Golf Digest | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.98× | |
| Social Media Usage | JOY | 0.83× | |
| Travelling | THRILL | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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