A data profile of the people who buy, follow and care about Swimming in Ireland — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 982,772 people in Ireland.
Swimming has an estimated audience of 982,772 people in Ireland. 55.7% are female, 44.3% are male, average age 41.8. Top brand affinities: Cross country running, Human swimming, Fun run, Half marathon, Triathlons.
Top brand affinities include Cross country running, Human swimming, Fun run, with strongest over-indexing on Cross country running (1.96× the country average).
Demographically, the Swimming audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Swimming fan in Ireland is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Cross country running.
The key figures that characterise the Swimming profile in Ireland.
55.7% are female, 44.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 41.8 |
| Estimated audience size | 982,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Swimming audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cross country running | Sports | 1.96× | ||
| 02 | Human swimming | Sports | 1.77× | ||
| 03 | Dublin Marathon | Sports | 1.72× | ||
| 04 | Trail running | Sports | 1.64× | ||
| 05 | Ironman Triathlon | Sports | 1.62× | ||
| 06 | Triathlons | Sports | 1.61× | ||
| 07 | Cycling club | Sports | 1.61× | ||
| 08 | Fun run | Sports | 1.60× | ||
| 09 | Half marathon | Sports | 1.60× | ||
| 10 | Hamburg Halbmarathon | Sports | 1.60× | ||
| 11 | Runner's World | Shopping | 1.58× | ||
| 12 | Parkrun | Sports | 1.56× | ||
| 13 | Athletic training | Sports | 1.55× | ||
| 14 | Running club | Sports | 1.54× | ||
| 15 | Downhill mountain biking | Sports | 1.53× | ||
| 16 | Roc D'Ardenne | Sports | 1.53× | ||
| 17 | BK Moutainbike | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.17× | |
| Travelling | THRILL | 1.01× | |
| Need for Security | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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