A data profile of the people who buy, follow and care about Shane Lowry in Ireland — modelled from more than twelve digital signal sources. Shane Lowry has an estimated audience of 1,928,179 people in Ireland.
Shane Lowry has an estimated audience of 1,928,179 people in Ireland. 35.4% are female, 64.6% are male, average age 46.5. Top brand affinities: Liam Neeson, Ryder Cup, Masters Tournament, PGA Tour, Racing Post.
Top brand affinities include Liam Neeson, Ryder Cup, Masters Tournament, with strongest over-indexing on Liam Neeson (13.01× the country average).
Demographically, the Shane Lowry audience skews more male with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
The typical Shane Lowry fan in Ireland is more male, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Liam Neeson.
The key figures that characterise the Shane Lowry profile in Ireland.
35.4% are female, 64.6% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 46.5 |
| Estimated audience size | 1,928,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 22% | |
| 40-49 | 31% | |
| 50+ | 32% |
of the worldwide Shane Lowry audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 40.8% |
| United States | 26.8% |
| United Kingdom | 17.3% |
The strongest cross-interests of the Shane Lowry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liam Neeson | Movies & TV | 13.01× | ||
| 02 | Ryder Cup | Sports | 7.45× | ||
| 03 | Masters Tournament | Sports | 6.43× | ||
| 04 | Tiger Woods | Sports | 6.18× | ||
| 05 | PGA Tour | Sports | 4.39× | ||
| 06 | BBC Sport | Sports | 2.92× | ||
| 07 | The Tour Championship | Sports | 2.61× | ||
| 08 | Racing Post | Sports | 2.60× | ||
| 09 | Aston Villa F.C. | Sports | 2.41× | ||
| 10 | Rugby World Cup | Sports | 2.29× | ||
| 11 | Sports betting | Games | 2.15× | ||
| 12 | Sports club | Sports | 1.90× | ||
| 13 | Manchester United F.C. | Sports | 1.75× | ||
| 14 | Mixed martial arts | Sports | 1.74× | ||
| 15 | Golf | Sports | 1.67× | ||
| 16 | Rory McIlroy | Sports | 1.65× | ||
| 17 | UEFA Champions League | Sports | 1.60× | ||
| 18 | Premier League | Sports | 1.58× | ||
| 19 | Screwfix | Home & Garden | 1.54× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.35× | |
| Community Orientation | OPEN | 1.19× | |
| Risk Appetite | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.65× | |
| Creativity | OPEN | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Shane Lowry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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