A data profile of the people who buy, follow and care about Premier League in Ireland — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 1,908,969 people in Ireland.
Premier League has an estimated audience of 1,908,969 people in Ireland. 34.6% are female, 65.4% are male, average age 37.6. Top brand affinities: Paddy Power, Boylesports, Manchester United F.C., FIFA World Cup, Manchester City F.C..
Top brand affinities include Paddy Power, Boylesports, Manchester United F.C., with strongest over-indexing on Paddy Power (1.58× the country average).
Demographically, the Premier League audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Premier League fan in Ireland is more male, around 37.6 years old, with strong Social Media Usage tendencies and a notable affinity for Paddy Power.
The key figures that characterise the Premier League profile in Ireland.
34.6% are female, 65.4% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 37.6 |
| Estimated audience size | 1,908,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Premier League audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 9.6% |
| United States | 7.3% |
| Brazil | 5.8% |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.01× | ||
| 02 | Juventus F.C. | Sports | 2.58× | ||
| 03 | UEFA Champions League | Sports | 2.52× | ||
| 04 | FIFA World Cup | Sports | 2.51× | ||
| 05 | Real Madrid C.F. | Sports | 2.28× | ||
| 06 | Liverpool F.C. | Sports | 2.23× | ||
| 07 | Evan Ferguson | Sports | 2.15× | ||
| 08 | UEFA Europa League | Sports | 2.09× | ||
| 09 | Roy Keane | Sports | 2.05× | ||
| 10 | Arsenal F.C. | Sports | 2.03× | ||
| 11 | Manchester United F.C. | Sports | 1.90× | ||
| 12 | RTÉ Sport | Sports | 1.85× | ||
| 13 | Aston Villa F.C. | Sports | 1.76× | ||
| 14 | Boylesports | Games | 1.68× | ||
| 15 | Rory McIlroy | Sports | 1.62× | ||
| 16 | Leinster Rugby | Sports | 1.62× | ||
| 17 | FC Barcelona | Sports | 1.62× | ||
| 18 | Racing Post | Sports | 1.59× | ||
| 19 | Paddy Power | Games | 1.58× | ||
| 20 | Shane Lowry | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.11× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Need for Security | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.70× | |
| Design Affinity | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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