A data profile of the people who buy, follow and care about Rory McIlroy in Ireland — modelled from more than twelve digital signal sources. Rory McIlroy has an estimated audience of 2,303,529 people in Ireland.
Rory McIlroy has an estimated audience of 2,303,529 people in Ireland. 32.9% are female, 67.1% are male, average age 39.4. Top brand affinities: Manchester United F.C., FIFA World Cup, Ryder Cup, Golf cart, The Open Championship.
Top brand affinities include Manchester United F.C., FIFA World Cup, Ryder Cup, with strongest over-indexing on Manchester United F.C. (1.51× the country average).
Demographically, the Rory McIlroy audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Rory McIlroy fan in Ireland is more male, around 39.4 years old, with strong Social Media Usage tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Rory McIlroy profile in Ireland.
32.9% are female, 67.1% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 39.4 |
| Estimated audience size | 2,303,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Rory McIlroy audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 40.3% |
| United Kingdom | 21.3% |
| Ireland | 9.1% |
The strongest cross-interests of the Rory McIlroy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LPGA | Sports | 5.25× | ||
| 02 | Golf cart | Sports | 4.62× | ||
| 03 | Ryder Cup | Sports | 4.24× | ||
| 04 | The Open Championship | Sports | 4.00× | ||
| 05 | Masters Tournament | Sports | 3.65× | ||
| 06 | Inter Milan | Sports | 3.33× | ||
| 07 | PGA Championship | Sports | 3.10× | ||
| 08 | Golf equipment | Sports | 3.00× | ||
| 09 | The Tour Championship | Sports | 2.99× | ||
| 10 | Scottie Scheffler | Sports | 2.84× | ||
| 11 | Evan Ferguson | Sports | 2.84× | ||
| 12 | Pádraig Harrington | Sports | 2.56× | ||
| 13 | PGA Tour | Sports | 2.40× | ||
| 14 | Real Madrid C.F. | Sports | 2.34× | ||
| 15 | Manchester City F.C. | Sports | 2.06× | ||
| 16 | FIFA World Cup | Sports | 1.98× | ||
| 17 | DP World Tour | Sports | 1.79× | ||
| 18 | Shane Lowry | Sports | 1.65× | ||
| 19 | UEFA Champions League | Sports | 1.58× | ||
| 20 | Manchester United F.C. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.17× | |
| Travelling | THRILL | 0.90× | |
| Design Affinity | PREMIUM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.39× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Individualism | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Rory McIlroy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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