A data profile of the people who buy, follow and care about Real Madrid C.F. in Ireland — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 752,679 people in Ireland.
Real Madrid C.F. has an estimated audience of 752,679 people in Ireland. 25.9% are female, 74.1% are male, average age 35.2. Top brand affinities: FIFA World Cup, Manchester United F.C., Boylesports, Manchester City F.C., Premier League.
Top brand affinities include FIFA World Cup, Manchester United F.C., Boylesports, with strongest over-indexing on FIFA World Cup (3.19× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Real Madrid C.F. fan in Ireland is more male, around 35.2 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Real Madrid C.F. profile in Ireland.
25.9% are female, 74.1% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 35.2 |
| Estimated audience size | 752,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Real Madrid C.F. audience comes from Ireland.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| Spain | 7.7% |
| United States | 7.5% |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.55× | ||
| 02 | Juventus F.C. | Sports | 3.50× | ||
| 03 | FIFA World Cup | Sports | 3.19× | ||
| 04 | Cristiano Ronaldo | Sports | 3.00× | ||
| 05 | Evan Ferguson | Sports | 2.95× | ||
| 06 | Serie A | Sports | 2.95× | ||
| 07 | UEFA Champions League | Sports | 2.84× | ||
| 08 | UEFA Europa League | Sports | 2.56× | ||
| 09 | Liverpool F.C. | Sports | 2.41× | ||
| 10 | Premier League | Sports | 2.32× | ||
| 11 | Arsenal F.C. | Sports | 2.10× | ||
| 12 | Manchester United F.C. | Sports | 2.05× | ||
| 13 | FC Barcelona | Sports | 1.96× | ||
| 14 | RTÉ Sport | Sports | 1.73× | ||
| 15 | Boylesports | Games | 1.65× | ||
| 16 | Mobile game | Games | 1.65× | ||
| 17 | Leinster Rugby | Sports | 1.62× | ||
| 18 | Rory McIlroy | Sports | 1.61× | ||
| 19 | Aviva Stadium | Sports | 1.52× | ||
| 20 | Ultimate Fighting Championship | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.24× | |
| Patriotism | CONSERVATISM | 1.11× | |
| Need for Security | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.73× | |
| Design Affinity | PREMIUM | 0.73× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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