A data profile of the people who buy, follow and care about Manchester City F.C. in Ireland — modelled from more than twelve digital signal sources. Manchester City F.C. has an estimated audience of 848,573 people in Ireland.
Manchester City F.C. has an estimated audience of 848,573 people in Ireland. 25.4% are female, 74.6% are male, average age 34.1. Top brand affinities: FIFA World Cup, Boylesports, Manchester United F.C., Paddy Power, Premier League.
Top brand affinities include FIFA World Cup, Boylesports, Manchester United F.C., with strongest over-indexing on FIFA World Cup (3.75× the country average).
Demographically, the Manchester City F.C. audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Manchester City F.C. fan in Ireland is more male, around 34.1 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Manchester City F.C. profile in Ireland.
25.4% are female, 74.6% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 34.1 |
| Estimated audience size | 848,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Manchester City F.C. audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 9.9% |
| United States | 7.4% |
| Brazil | 5.9% |
The strongest cross-interests of the Manchester City F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juventus F.C. | Sports | 4.43× | ||
| 02 | FIFA World Cup | Sports | 3.75× | ||
| 03 | UEFA Champions League | Sports | 3.02× | ||
| 04 | Real Madrid C.F. | Sports | 2.99× | ||
| 05 | Evan Ferguson | Sports | 2.87× | ||
| 06 | UEFA Europa League | Sports | 2.67× | ||
| 07 | Premier League | Sports | 2.45× | ||
| 08 | Arsenal F.C. | Sports | 2.43× | ||
| 09 | Aston Villa F.C. | Sports | 2.38× | ||
| 10 | Chelsea F.C. | Sports | 2.35× | ||
| 11 | Manchester United F.C. | Sports | 2.22× | ||
| 12 | FC Barcelona | Sports | 2.13× | ||
| 13 | RTÉ Sport | Sports | 1.93× | ||
| 14 | Boylesports | Games | 1.87× | ||
| 15 | Leinster Rugby | Sports | 1.79× | ||
| 16 | Rory McIlroy | Sports | 1.78× | ||
| 17 | Racing Post | Sports | 1.66× | ||
| 18 | Shane Lowry | Sports | 1.64× | ||
| 19 | Aviva Stadium | Sports | 1.54× | ||
| 20 | Paddy Power | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.17× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Need for Security | CONSERVATISM | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.57× | |
| Design Affinity | PREMIUM | 0.64× | |
| Need for Security | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Manchester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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