A data profile of the people who buy, follow and care about Manchester United F.C. in Ireland — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 3,269,506 people in Ireland.
Manchester United F.C. has an estimated audience of 3,269,506 people in Ireland. 30.1% are female, 69.9% are male, average age 37.1. Top brand affinities: Paddy Power, Boylesports, FIFA World Cup, Premier League, Rory McIlroy.
Top brand affinities include Paddy Power, Boylesports, FIFA World Cup, with strongest over-indexing on Paddy Power (1.82× the country average).
Demographically, the Manchester United F.C. audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Manchester United F.C. fan in Ireland is more male, around 37.1 years old, with strong Social Media Usage tendencies and a notable affinity for Paddy Power.
The key figures that characterise the Manchester United F.C. profile in Ireland.
30.1% are female, 69.9% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 37.1 |
| Estimated audience size | 3,269,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Manchester United F.C. audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 12.7% |
| United States | 7.1% |
| Indonesia | 5.5% |
The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arsenal F.C. | Sports | 3.01× | ||
| 02 | Manchester City F.C. | Sports | 2.96× | ||
| 03 | Roy Keane | Sports | 2.89× | ||
| 04 | UEFA Europa League | Sports | 2.68× | ||
| 05 | Chelsea F.C. | Sports | 2.66× | ||
| 06 | Aston Villa F.C. | Sports | 2.63× | ||
| 07 | FIFA World Cup | Sports | 2.43× | ||
| 08 | UEFA Champions League | Sports | 2.33× | ||
| 09 | Real Madrid C.F. | Sports | 2.30× | ||
| 10 | Liverpool F.C. | Sports | 2.23× | ||
| 11 | Premier League | Sports | 2.17× | ||
| 12 | Boylesports | Games | 2.11× | ||
| 13 | RTÉ Sport | Sports | 2.05× | ||
| 14 | Rory McIlroy | Sports | 1.88× | ||
| 15 | Aviva Stadium | Sports | 1.88× | ||
| 16 | Racing Post | Sports | 1.85× | ||
| 17 | Paddy Power | Games | 1.82× | ||
| 18 | Leinster Rugby | Sports | 1.78× | ||
| 19 | Shane Lowry | Sports | 1.75× | ||
| 20 | FC Barcelona | Sports | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.23× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Need for Security | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Design Affinity | PREMIUM | 0.79× | |
| Need for Security | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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