Rascasse Audience Intelligence

Rory McIlroy Audience in Germany

A data profile of the people who buy, follow and care about Rory McIlroy in Germany — modelled from more than twelve digital signal sources. Rory McIlroy has an estimated audience of 463,391 people in Germany.

#11among Golf in Germany#2428among Person in Germany#988in Sports

The average Rory McIlroy fan in Germany is 37.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Golf equipment, Golf ball, Ryder Cup, with strongest over-indexing on Golf equipment (22.9× the country average).

Demographically, the Rory McIlroy audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rory McIlroy fan in Germany is more male, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Golf equipment.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rory McIlroy profile in Germany.

Audience size
463K
in Germany
Gender
30.2%♀
69.8% male
Age
37.3
average years
Country rank
#12491
Person in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rory McIlroy fans

30.2% are female, 69.8% are male, average age 37.3.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Rory McIlroy audience in Germany
MetricValue
Female30.2%
Male69.8%
Average age37.3
Estimated audience size463,391
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Rory McIlroy audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Rory McIlroy audience comes from Germany.

Worldwide audience distribution share by country for Rory McIlroy
CountryShare
United States40.3%
United Kingdom21.3%
Ireland9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rory McIlroy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rory McIlroy fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.72×
02Schleswig-Holstein~20K1.50×
03Bayern~100K1.47×
04Hessen~50K1.35×
05Berlin~20K1.16×
06Niedersachsen~50K1.07×
07Bremen~4K1.02×
08Nordrhein-Westfalen~100K1.00×
09Baden-Württemberg~60K0.95×
10Rheinland-Pfalz~20K0.93×
11Saarland~5K0.86×
12Brandenburg~10K0.79×
13Sachsen-Anhalt~9K0.73×
14Mecklenburg-Vorpommern~6K0.69×
15Thüringen~7K0.57×
16Sachsen~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Rory McIlroy, Germany
0.53×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rory McIlroy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rory McIlroy audience
#·InterestCategoryAffinity×
01LPGASports26.58×
02Ryder CupSports25.36×
03Golf equipmentSports22.90×
04Golf ballSports21.16×
05The Open ChampionshipSports21.06×
06TaylorMade-AdidasSports17.00×
07Golf cartSports14.61×
08Bass fishingSports8.80×
09Fishing tackleSports7.43×
10PGA TourSports6.95×
11Fishing reelSports6.10×
12Deutsche PostBusiness & Career5.85×
13Tour de FranceSports5.15×
14RB LeipzigSports4.28×
15Borussia MönchengladbachSports4.08×
16Netto Marken-DiscountShopping4.07×
17SV Werder BremenSports3.70×
18VfB StuttgartSports3.53×
192. BundesligaSports3.05×
20Eintracht FrankfurtSports2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rory McIlroy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rory McIlroy audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.48×
Career OrientationPOWER1.05×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rory McIlroy audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.28×
SpiritualityBALANCE0.34×
Convenience OrientationPREMIUM0.34×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rory McIlroy have in Germany?

Rory McIlroy has an estimated audience of 463,391 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Rory McIlroy fans?

30.2% of Rory McIlroy fans are female, 69.8% are male, with an average age of 37.3 years.

03

Which brands do Rory McIlroy fans like most?

Rory McIlroy fans show strongest brand affinity for Golf equipment (22.9×), Golf ball (21.16×), and Ryder Cup (25.36×) over the country average.

04

Where do Rory McIlroy fans live in Germany?

Rory McIlroy fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rory McIlroy fans also like?

Beyond Rory McIlroy itself, the audience over-indexes on Golf ball (21.16×), Ryder Cup (25.36×), The Open Championship (21.06×), and Netto Marken-Discount (4.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in Germany

See Rory McIlroy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rory McIlroy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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