Rory McIlroy Audience in Germany
Rory McIlroy has an estimated audience of 459,769 people in Germany. 30.2% are female, 69.8% are male, average age 37.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Golf equipment, Golf ball, Ryder Cup, The Open Championship, Netto Marken-Discount.
The average Rory McIlroy fan in Germany is 37.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Golf equipment, Golf ball, Ryder Cup, with strongest over-indexing on Golf equipment (22.9× the country average). Demographically, the Rory McIlroy audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Golf
Demographics of Rory McIlroy fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 37.3 |
| Estimated audience size | 459,769 |
Audience persona
The typical Rory McIlroy fan in Germany is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Golf equipment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 116,437 | 1.58× |
| Nordrhein-Westfalen | 68,513 | 0.68× |
| Baden-Württemberg | 61,406 | 0.98× |
| Hessen | 53,076 | 1.51× |
| Niedersachsen | 48,570 | 1.09× |
| Schleswig-Holstein | 26,046 | 1.58× |
| Berlin | 25,427 | 1.24× |
| Rheinland-Pfalz | 22,327 | 0.97× |
| Hamburg | 18,806 | 1.81× |
| Brandenburg | 11,125 | 0.78× |
| Sachsen | 10,100 | 0.45× |
| Sachsen-Anhalt | 6,929 | 0.58× |
| Mecklenburg-Vorpommern | 5,097 | 0.58× |
| Thüringen | 4,960 | 0.42× |
| Saarland | 4,257 | 0.75× |
| Bremen | 3,934 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golf equipment | 22.9× | Sports |
| Golf ball | 21.16× | Sports |
| Ryder Cup | 25.36× | Sports |
| The Open Championship | 21.06× | Sports |
| Netto Marken-Discount | 4.07× | Shopping |
| LPGA | 26.58× | Sports |
| Golf cart | 14.61× | Sports |
| SV Werder Bremen | 3.7× | Sports |
| Deutsche Post | 5.85× | Business & Career |
| Bass fishing | 8.8× | Sports |
| VfB Stuttgart | 3.53× | Sports |
| TaylorMade-Adidas | 17× | Sports |
| RB Leipzig | 4.28× | Sports |
| Fishing reel | 6.1× | Sports |
| PGA Tour | 6.95× | Sports |
| Fishing tackle | 7.43× | Sports |
| 2. Bundesliga | 3.05× | Sports |
| Eintracht Frankfurt | 2.88× | Sports |
| Dynamo Dresden | 3.49× | Sports |
| Wrench | 5.39× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.63 |
| Quality Awareness | PREMIUM | 1.54 |
| Sports Activity | POWER | 1.45 |
| Career Orientation | POWER | 1.3 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.2% |
| United Kingdom | 21.6% |
| Ireland | 8.0% |
See Rory McIlroy audiences in other countries
More Golf audiences in Germany
- PGA Tour (2,744,867)
- DP World Tour (1,184,255)
- The Open Championship (1,152,696)
- Australian Open (golf) (1,142,939)
- Ryder Cup (842,897)
Frequently asked questions
How many fans does Rory McIlroy have in Germany?
Rory McIlroy has an estimated audience of 459,769 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Rory McIlroy fans?
30.2% of Rory McIlroy fans are female, 69.8% are male, with an average age of 37.3 years.
Which brands do Rory McIlroy fans like most?
Rory McIlroy fans show strongest brand affinity for Golf equipment (22.9×), Golf ball (21.16×), and Ryder Cup (25.36×) over the country average.
Where do Rory McIlroy fans live in Germany?
Rory McIlroy fans in Germany are most concentrated in Bayern (reach 116,437), Nordrhein-Westfalen (reach 68,513), and Baden-Württemberg (reach 61,406). These three regions account for the largest share of the active audience.
What other brands do Rory McIlroy fans also like?
Beyond Rory McIlroy itself, the audience over-indexes on Golf ball (21.16×), Ryder Cup (25.36×), The Open Championship (21.06×), and Netto Marken-Discount (4.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rory McIlroy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.