Fishing tackle Audience in Germany
A data profile of the people who buy, follow and care about Fishing tackle in Germany — modelled from more than twelve digital signal sources. Fishing tackle has an estimated audience of 2,286,173 people in Germany.
The average Fishing tackle fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Angling, Ryder Cup, Shimano, with strongest over-indexing on Angling (21.02× the country average).
Demographically, the Fishing tackle audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fishing tackle fan in Germany is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Angling.
At a glance
The key figures that characterise the Fishing tackle profile in Germany.
Search interest · 12-month trend
Demographics of Fishing tackle fans
32.1% are female, 67.9% are male, average age 37.0.
Gender split
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 37.0 |
| Estimated audience size | 2,286,173 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Fishing tackle audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.3% |
| Japan | 11.5% |
| Brazil | 4.6% |
Geography
Where the Fishing tackle audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.29× | |
| 02 | Baden-Württemberg | ~400K | 1.25× | |
| 03 | Berlin | ~100K | 1.17× | |
| 04 | Bremen | ~20K | 1.17× | |
| 05 | Saarland | ~30K | 1.07× | |
| 06 | Schleswig-Holstein | ~80K | 1.01× | |
| 07 | Sachsen-Anhalt | ~60K | 1.01× | |
| 08 | Mecklenburg-Vorpommern | ~40K | 1.01× | |
| 09 | Hamburg | ~50K | 1.00× | |
| 10 | Thüringen | ~60K | 0.98× | |
| 11 | Brandenburg | ~70K | 0.96× | |
| 12 | Rheinland-Pfalz | ~100K | 0.95× | |
| 13 | Sachsen | ~100K | 0.93× | |
| 14 | Nordrhein-Westfalen | ~500K | 0.91× | |
| 15 | Bayern | ~300K | 0.91× | |
| 16 | Niedersachsen | ~200K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fishing tackle audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angling | Sports | 21.02× | ||
| 02 | Ryder Cup | Sports | 20.00× | ||
| 03 | Shellfish | Food & Beverages | 9.69× | ||
| 04 | Shimano | Cars & Mobility | 8.41× | ||
| 05 | Wood carving | Home & Garden | 8.13× | ||
| 06 | Salmon | Food & Beverages | 7.16× | ||
| 07 | Largemouth bass | Food & Beverages | 6.44× | ||
| 08 | Motorboat | Cars & Mobility | 5.33× | ||
| 09 | Giro d'Italia | Sports | 5.24× | ||
| 10 | Vintage car | Cars & Mobility | 4.38× | ||
| 11 | Wizz Air | Travel & Leisure | 4.25× | ||
| 12 | Automotive lighting | Cars & Mobility | 4.00× | ||
| 13 | Motorhome | Cars & Mobility | 3.27× | ||
| 14 | DFB-Pokal | Sports | 3.08× | ||
| 15 | Tour de France | Sports | 2.87× | ||
| 16 | Fishing | Sports | 2.81× | ||
| 17 | Musical instrument | Music & Radio | 2.19× | ||
| 18 | Ryanair | Travel & Leisure | 2.10× | ||
| 19 | House music | Music & Radio | 2.09× | ||
| 20 | Hornbach | Shopping | 1.79× |
Personality of the Fishing tackle audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.65× | |
| Quality Awareness | PREMIUM | 1.58× | |
| Patriotism | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Family Orientation | CONSERVATISM | 0.75× |
Frequently asked questions
How many fans does Fishing tackle have in Germany?
Fishing tackle has an estimated audience of 2,286,173 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Fishing tackle fans?
32.1% of Fishing tackle fans are female, 67.9% are male, with an average age of 37.0 years.
Which brands do Fishing tackle fans like most?
Fishing tackle fans show strongest brand affinity for Angling (21.02×), Ryder Cup (20×), and Shimano (8.41×) over the country average.
Where do Fishing tackle fans live in Germany?
Fishing tackle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Fishing tackle fans also like?
Beyond Fishing tackle itself, the audience over-indexes on Ryder Cup (20×), Shimano (8.41×), Wood carving (8.13×), and Shellfish (9.69×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Fishing tackle audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fishing tackle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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