Fishing tackle Audience in Germany
Fishing tackle has an estimated audience of 2,286,173 people in Germany. 32.1% are female, 67.9% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Building insulation, Natural rubber, Tuscany.
The average Fishing tackle fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Building insulation, with strongest over-indexing on Gil Ofarim (2.27× the country average). Demographically, the Fishing tackle audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Fishing tackle fans
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 37.0 |
| Estimated audience size | 2,286,173 |
Audience persona
The typical Fishing tackle fan in Germany is more male, around 37.0 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 452,238 | 0.9× |
| Bayern | 296,473 | 0.81× |
| Baden-Württemberg | 262,939 | 0.84× |
| Hessen | 179,813 | 1.03× |
| Niedersachsen | 176,765 | 0.8× |
| Berlin | 141,200 | 1.38× |
| Rheinland-Pfalz | 96,461 | 0.84× |
| Schleswig-Holstein | 75,871 | 0.92× |
| Sachsen | 71,944 | 0.64× |
| Sachsen-Anhalt | 61,729 | 1.04× |
| Thüringen | 52,967 | 0.91× |
| Hamburg | 52,145 | 1.01× |
| Brandenburg | 47,678 | 0.67× |
| Mecklenburg-Vorpommern | 41,623 | 0.95× |
| Saarland | 37,780 | 1.35× |
| Bremen | 37,075 | 1.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.27× | Music & Radio |
| Progressive rock | 2.62× | Music & Radio |
| Building insulation | 4.95× | Home & Garden |
| Natural rubber | 2.08× | Cars & Mobility |
| Tuscany | 4.02× | Travel & Leisure |
| Icon (magazine) | 2.14× | Arts & Culture |
| 3D printing | 1.8× | Technology & Electronics |
| N'Golo Kanté | 4.46× | Sports |
| Alaska | 2.83× | Travel & Leisure |
| Handmade Gifts | 1.55× | Kids & Family |
| Google Analytics | 1.94× | Internet & Social Media |
| JDSU | 2.31× | Business & Career |
| Stucco | 1.76× | Home & Garden |
| Headhunters (film) | 2.99× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.98× | Music & Radio |
| Graham Greene (actor) | 2.43× | |
| Eco Friendly Living | 2.13× | Home & Garden |
| San Gil | 2.27× | Travel & Leisure |
| Figure painting (hobby) | 2.13× | Arts & Culture |
| Golden Gate | 2.79× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.47 |
| Urban Lifestyle | OPEN | 1.43 |
| DIY Mentality | THRILL | 1.25 |
| Patriotism | CONSERVATISM | 1.23 |
| Travelling | THRILL | 1.22 |
| Risk Appetite | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| Japan | 11.5% |
| Brazil | 4.6% |
See Fishing tackle audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fishing tackle have in Germany?
Fishing tackle has an estimated audience of 2,286,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fishing tackle fans?
32.1% of Fishing tackle fans are female, 67.9% are male, with an average age of 37.0 years.
Which brands do Fishing tackle fans like most?
Fishing tackle fans show strongest brand affinity for Gil Ofarim (2.27×), Progressive rock (2.62×), and Building insulation (4.95×) over the country average.
Where do Fishing tackle fans live in Germany?
Fishing tackle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 452,238), Bayern (reach 296,473), and Baden-Württemberg (reach 262,939). These three regions account for the largest share of the active audience.
What other brands do Fishing tackle fans also like?
Beyond Fishing tackle itself, the audience over-indexes on Progressive rock (2.62×), Building insulation (4.95×), Natural rubber (2.08×), and Tuscany (4.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fishing tackle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.