Angling Audience in Germany
Angling has an estimated audience of 937,588 people in Germany. 25.2% are female, 74.8% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fishing rod, Fly fishing, Fishing line, Fishing tackle, Fishing bait.
The average Angling fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fishing rod, Fly fishing, Fishing line, with strongest over-indexing on Fishing rod (23.59× the country average). Demographically, the Angling audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Angling fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 37.6 |
| Estimated audience size | 937,588 |
Audience persona
The typical Angling fan in Germany is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Fishing rod.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 216,684 | 1.06× |
| Bayern | 150,759 | 1× |
| Baden-Württemberg | 124,717 | 0.97× |
| Niedersachsen | 89,839 | 0.99× |
| Hessen | 67,339 | 0.94× |
| Rheinland-Pfalz | 45,215 | 0.96× |
| Sachsen | 43,985 | 0.96× |
| Berlin | 40,177 | 0.96× |
| Schleswig-Holstein | 34,809 | 1.03× |
| Brandenburg | 34,698 | 1.19× |
| Hamburg | 27,487 | 1.3× |
| Mecklenburg-Vorpommern | 23,819 | 1.33× |
| Sachsen-Anhalt | 21,772 | 0.9× |
| Thüringen | 19,410 | 0.81× |
| Saarland | 8,589 | 0.75× |
| Bremen | 6,834 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fishing rod | 23.59× | Sports |
| Fly fishing | 21.67× | Sports |
| Fishing line | 21.64× | Sports |
| Fishing tackle | 21.02× | Sports |
| Fishing bait | 21.67× | Pets & Animals |
| Fishing reel | 14.04× | Sports |
| Fishing float | 15.32× | Sports |
| Recreational fishing | 12.95× | Sports |
| Trout | 18.87× | Pets & Animals |
| Carp fishing | 15.87× | Sports |
| Smallmouth bass | 18.15× | Pets & Animals |
| Bass fishing | 11.64× | Sports |
| Bass (fish) | 15.18× | Pets & Animals |
| Largemouth bass | 12.67× | Food & Beverages |
| Ice fishing | 16.35× | Sports |
| Fishing lure | 13.99× | Pets & Animals |
| Berkley (fishing) | 25.27× | Sports |
| Carp | 16.81× | Pets & Animals |
| Common carp | 21.34× | Pets & Animals |
| Commercial fishing | 14.39× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.16 |
| Sports Activity | POWER | 1.59 |
| Sustainability | BALANCE | 1.52 |
| Pet Ownership | JOY | 1.41 |
| DIY Mentality | THRILL | 1.31 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.0% |
| Japan | 6.3% |
| United Kingdom | 4.8% |
See Angling audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Angling have in Germany?
Angling has an estimated audience of 937,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Angling fans?
25.2% of Angling fans are female, 74.8% are male, with an average age of 37.6 years.
Which brands do Angling fans like most?
Angling fans show strongest brand affinity for Fishing rod (23.59×), Fly fishing (21.67×), and Fishing line (21.64×) over the country average.
Where do Angling fans live in Germany?
Angling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 216,684), Bayern (reach 150,759), and Baden-Württemberg (reach 124,717). These three regions account for the largest share of the active audience.
What other brands do Angling fans also like?
Beyond Angling itself, the audience over-indexes on Fly fishing (21.67×), Fishing line (21.64×), Fishing tackle (21.02×), and Fishing bait (21.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Angling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.