Rascasse Audience Intelligence

Angling Audience in Germany

A data profile of the people who buy, follow and care about Angling in Germany — modelled from more than twelve digital signal sources. Angling has an estimated audience of 937,588 people in Germany.

#110among Sport in Germany#3294among Topic in Germany#554in Sports

The average Angling fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Fishing rod, Fly fishing, Fishing line, with strongest over-indexing on Fishing rod (23.59× the country average).

Demographically, the Angling audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Angling fan in Germany is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Fishing rod.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Angling profile in Germany.

Audience size
938K
in Germany
Gender
25.2%♀
74.8% male
Age
37.6
average years
Country rank
#6914
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Angling fans

25.2% are female, 74.8% are male, average age 37.6.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for Angling audience in Germany
MetricValue
Female25.2%
Male74.8%
Average age37.6
Estimated audience size937,588
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Angling audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4921%
50+14%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Angling audience comes from Germany.

Worldwide audience distribution share by country for Angling
CountryShare
United States34.0%
Japan6.3%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Angling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Angling fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~40K2.13×
02Brandenburg~50K1.73×
03Sachsen-Anhalt~30K1.33×
04Schleswig-Holstein~40K1.22×
05Sachsen~50K1.16×
06Bremen~8K1.01×
07Niedersachsen~90K0.99×
08Thüringen~20K0.92×
09Hamburg~20K0.91×
10Berlin~30K0.76×
11Bayern~100K0.72×
12Nordrhein-Westfalen~100K0.68×
13Rheinland-Pfalz~30K0.67×
14Baden-Württemberg~80K0.65×
15Saarland~7K0.65×
16Hessen~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Angling, Germany
0.55×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Angling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Angling audience
#·InterestCategoryAffinity×
01Berkley (fishing)Sports25.27×
02Fishing rodSports23.59×
03Fly fishingSports21.67×
04Fishing baitPets & Animals21.67×
05Fishing lineSports21.64×
06Common carpPets & Animals21.34×
07Fishing tackleSports21.02×
08TroutPets & Animals18.87×
09Smallmouth bassPets & Animals18.15×
10CarpPets & Animals16.81×
11Ice fishingSports16.35×
12Carp fishingSports15.87×
13Fishing floatSports15.32×
14Bass (fish)Pets & Animals15.18×
15Fishing reelSports14.04×
16Fishing lurePets & Animals13.99×
17Recreational fishingSports12.95×
18Largemouth bassFood & Beverages12.67×
19Bass fishingSports11.64×
20SmallvilleMovies & TV10.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Angling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Angling audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Convenience OrientationPREMIUM1.47×
Risk AppetiteTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Angling audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
Quality AwarenessPREMIUM0.89×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Angling have in Germany?

Angling has an estimated audience of 937,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Angling fans?

25.2% of Angling fans are female, 74.8% are male, with an average age of 37.6 years.

03

Which brands do Angling fans like most?

Angling fans show strongest brand affinity for Fishing rod (23.59×), Fly fishing (21.67×), and Fishing line (21.64×) over the country average.

04

Where do Angling fans live in Germany?

Angling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Angling fans also like?

Beyond Angling itself, the audience over-indexes on Fly fishing (21.67×), Fishing line (21.64×), Fishing tackle (21.02×), and Fishing bait (21.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Angling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Angling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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