Rascasse Audience Intelligence

Fishing rod Audience in Germany

A data profile of the people who buy, follow and care about Fishing rod in Germany — modelled from more than twelve digital signal sources. Fishing rod has an estimated audience of 2,127,035 people in Germany.

#1832among Topic in Germany#270in Sports

The average Fishing rod fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Angling, Shimano, Shellfish, with strongest over-indexing on Angling (23.59× the country average).

Demographically, the Fishing rod audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fishing rod fan in Germany is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Angling.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishing rod profile in Germany.

Audience size
2.1M
in Germany
Gender
32.5%♀
67.5% male
Age
37.7
average years
Country rank
#3143
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishing rod fans

32.5% are female, 67.5% are male, average age 37.7.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Fishing rod audience in Germany
MetricValue
Female32.5%
Male67.5%
Average age37.7
Estimated audience size2,127,035
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Fishing rod audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Fishing rod audience comes from Germany.

Worldwide audience distribution share by country for Fishing rod
CountryShare
United States27.8%
Japan11.7%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishing rod audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fishing rod fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~70K1.73×
02Brandenburg~100K1.48×
03Sachsen-Anhalt~70K1.23×
04Niedersachsen~200K1.08×
05Schleswig-Holstein~80K1.07×
06Thüringen~50K0.99×
07Sachsen~100K0.92×
08Bayern~300K0.91×
09Nordrhein-Westfalen~400K0.90×
10Rheinland-Pfalz~90K0.87×
11Bremen~20K0.86×
12Baden-Württemberg~200K0.85×
13Hamburg~40K0.85×
14Hessen~100K0.83×
15Berlin~80K0.82×
16Saarland~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Fishing rod, Germany
0.81×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishing rod audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishing rod audience
#·InterestCategoryAffinity×
01AnglingSports23.59×
02ShellfishFood & Beverages14.79×
03ShimanoCars & Mobility10.28×
04SalmonFood & Beverages7.02×
05MotorboatCars & Mobility6.08×
06Largemouth bassFood & Beverages5.77×
07Wood carvingHome & Garden5.63×
08Automotive lightingCars & Mobility4.60×
09Arnold SchwarzeneggerMovies & TV4.29×
10FishingSports2.92×
11Flowering plantHome & Garden2.88×
12Electric guitarMusic & Radio2.62×
13LivestockPets & Animals2.57×
14Chihuahua (dog)Pets & Animals2.46×
15House musicMusic & Radio2.32×
16FressnapfShopping2.18×
17Musical instrumentMusic & Radio2.15×
18HornbachShopping1.78×
19ImmoScout24Home & Garden1.60×
20RyanairTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishing rod audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishing rod audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Risk AppetiteTHRILL1.55×
Quality AwarenessPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishing rod audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
CreativityOPEN0.80×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishing rod have in Germany?

Fishing rod has an estimated audience of 2,127,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fishing rod fans?

32.5% of Fishing rod fans are female, 67.5% are male, with an average age of 37.7 years.

03

Which brands do Fishing rod fans like most?

Fishing rod fans show strongest brand affinity for Angling (23.59×), Shimano (10.28×), and Shellfish (14.79×) over the country average.

04

Where do Fishing rod fans live in Germany?

Fishing rod fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fishing rod fans also like?

Beyond Fishing rod itself, the audience over-indexes on Shimano (10.28×), Shellfish (14.79×), Wood carving (5.63×), and Motorboat (6.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Fishing rod audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fishing rod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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