Fishing rod Audience in Germany
Fishing rod has an estimated audience of 2,127,035 people in Germany. 32.5% are female, 67.5% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Angling, Shimano, Automotive lighting, IHF World Men's Handball Championship, Ryanair.
The average Fishing rod fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Angling, Shimano, Automotive lighting, with strongest over-indexing on Angling (16.7× the country average). Demographically, the Fishing rod audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Fishing rod fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 37.7 |
| Estimated audience size | 2,127,035 |
Audience persona
The typical Fishing rod fan in Germany is more male, around 37.7 years old, with strong Sports Activity tendencies and a notable affinity for Angling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 430,427 | 0.92× |
| Bayern | 315,390 | 0.92× |
| Baden-Württemberg | 243,763 | 0.84× |
| Niedersachsen | 223,624 | 1.08× |
| Hessen | 121,810 | 0.75× |
| Brandenburg | 98,824 | 1.5× |
| Sachsen | 95,355 | 0.91× |
| Rheinland-Pfalz | 86,722 | 0.81× |
| Schleswig-Holstein | 84,007 | 1.1× |
| Berlin | 75,807 | 0.8× |
| Mecklenburg-Vorpommern | 75,494 | 1.86× |
| Sachsen-Anhalt | 69,716 | 1.26× |
| Thüringen | 51,107 | 0.94× |
| Hamburg | 40,183 | 0.84× |
| Saarland | 18,793 | 0.72× |
| Bremen | 13,346 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Angling | 16.7× | Sports |
| Shimano | 8.37× | Cars & Mobility |
| Automotive lighting | 6.88× | Cars & Mobility |
| IHF World Men's Handball Championship | 3.51× | Sports |
| Ryanair | 2.41× | Travel & Leisure |
| Sports betting | 5.84× | Games |
| Art Collecting | 6.62× | Arts & Culture |
| Vegetable Gardening | 4.8× | Food & Beverages |
| Fressnapf | 2.81× | Shopping |
| Salmon | 6.98× | Food & Beverages |
| Solar panel | 3.35× | Home & Garden |
| Shellfish | 8.28× | Food & Beverages |
| Wood carving | 4.47× | Home & Garden |
| Iron Maiden | 5.45× | Music & Radio |
| House music | 1.98× | Music & Radio |
| Maine Coon | 3.02× | Pets & Animals |
| Fishing | 2.84× | Sports |
| Art exhibition | 2.56× | Arts & Culture |
| Red wine | 3.9× | Food & Beverages |
| Yorkshire Terrier | 2.61× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.72 |
| Patriotism | CONSERVATISM | 1.63 |
| Urban Lifestyle | OPEN | 1.48 |
| Sustainability | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.22 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Japan | 11.7% |
| Brazil | 5.4% |
See Fishing rod audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fishing rod have in Germany?
Fishing rod has an estimated audience of 2,127,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fishing rod fans?
32.5% of Fishing rod fans are female, 67.5% are male, with an average age of 37.7 years.
Which brands do Fishing rod fans like most?
Fishing rod fans show strongest brand affinity for Angling (16.7×), Shimano (8.37×), and Automotive lighting (6.88×) over the country average.
Where do Fishing rod fans live in Germany?
Fishing rod fans in Germany are most concentrated in Nordrhein-Westfalen (reach 430,427), Bayern (reach 315,390), and Baden-Württemberg (reach 243,763). These three regions account for the largest share of the active audience.
What other brands do Fishing rod fans also like?
Beyond Fishing rod itself, the audience over-indexes on Shimano (8.37×), Automotive lighting (6.88×), IHF World Men's Handball Championship (3.51×), and Ryanair (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fishing rod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.