Rascasse Audience Intelligence

Fishing rod Audience in United States

A data profile of the people who buy, follow and care about Fishing rod in United States — modelled from more than twelve digital signal sources. Fishing rod has an estimated audience of 16,180,950 people in United States.

#1458among Topic in United States#155in Sports

The average Fishing rod fan in United States is 36.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Angling, Motorboat, Fly fishing, with strongest over-indexing on Angling (8.55× the country average).

Demographically, the Fishing rod audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fishing rod fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Angling.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishing rod profile in United States.

Audience size
16.2M
in United States
Gender
28.8%♀
71.2% male
Age
36.4
average years
Country rank
#2138
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishing rod fans

28.8% are female, 71.2% are male, average age 36.4.

Fig. 02

Gender split

28.8%
Female
71.2%
Male
Demographic split for Fishing rod audience in United States
MetricValue
Female28.8%
Male71.2%
Average age36.4
Estimated audience size16,180,950
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Fishing rod audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Fishing rod audience comes from United States.

Worldwide audience distribution share by country for Fishing rod
CountryShare
United States27.8%
Japan11.7%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishing rod audience in United States is strongest.

Fig. 05

Top regions by affinity

Fishing rod fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~300K1.41×
02Texas~2M1.30×
03Minnesota~300K1.29×
04Florida~1.5M1.27×
05North Carolina~600K1.27×
06Alabama~300K1.27×
07North Dakota~40K1.27×
08Mississippi~200K1.25×
09Arkansas~200K1.23×
10Pennsylvania~700K1.22×
11Hawaii~80K1.17×
12Georgia~600K1.12×
13Louisiana~200K1.11×
14Delaware~50K1.11×
15Virginia~400K1.10×
16Maryland~300K1.09×
17West Virginia~80K1.08×
18South Dakota~40K1.07×
19New Mexico~90K1.06×
20Oklahoma~200K1.02×
21Wisconsin~200K1.01×
22Nebraska~80K1.01×
23California~2M0.99×
24Kentucky~200K0.99×
25Massachusetts~300K0.98×
26Iowa~100K0.96×
27Michigan~400K0.95×
28New Hampshire~60K0.95×
29Alaska~30K0.95×
30Illinois~500K0.94×
31Ohio~500K0.94×
32New Jersey~400K0.94×
33Tennessee~300K0.94×
34Maine~50K0.94×
35Indiana~300K0.93×
36Connecticut~200K0.93×
37Kansas~100K0.92×
38Washington~300K0.89×
39Missouri~200K0.88×
40Idaho~70K0.87×
41New York~800K0.85×
42Rhode Island~40K0.85×
43Montana~40K0.84×
44Utah~100K0.83×
45Oregon~200K0.82×
46Vermont~20K0.81×
47Colorado~200K0.75×
48Arizona~200K0.72×
49Washington, District of Columbia~30K0.70×
50Nevada~100K0.65×
Fig. 06

Affinity by region

Affinity by region — Fishing rod, United States
0.65×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishing rod audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishing rod audience
#·InterestCategoryAffinity×
01AnglingSports8.55×
02ShimanoCars & Mobility8.11×
03Boat showTravel & Leisure6.33×
04MotorboatCars & Mobility6.26×
05Toyota TacomaCars & Mobility6.06×
06Diesel engineCars & Mobility4.63×
07Fly fishingSports4.12×
08Largemouth bassFood & Beverages4.08×
09Diaper bagKids & Family3.79×
10Extreme sportSports2.77×
11MetaphysicsBusiness & Career2.71×
12Discount TireShopping2.58×
13OutdoorsTravel & Leisure2.58×
14MotorcyclesCars & Mobility2.24×
15BicycleCars & Mobility2.14×
16AutoZoneCars & Mobility1.83×
17Musical instrumentMusic & Radio1.69×
18Planet FitnessSports1.65×
19VehiclesCars & Mobility1.55×
20CampingTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishing rod audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishing rod audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.06×
Risk AppetiteTHRILL1.87×
DIY MentalityTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishing rod audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
CreativityOPEN0.78×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishing rod have in United States?

Fishing rod has an estimated audience of 16,180,950 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Fishing rod fans?

28.8% of Fishing rod fans are female, 71.2% are male, with an average age of 36.4 years.

03

Which brands do Fishing rod fans like most?

Fishing rod fans show strongest brand affinity for Angling (8.55×), Motorboat (6.26×), and Fly fishing (4.12×) over the country average.

04

Where do Fishing rod fans live in United States?

Fishing rod fans in United States are most concentrated in Texas (reach ~2M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Fishing rod fans also like?

Beyond Fishing rod itself, the audience over-indexes on Motorboat (6.26×), Fly fishing (4.12×), Vehicles (1.55×), and Diaper bag (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Fishing rod audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing rod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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