Fishing rod Audience in United States

Fishing rod logo

Fishing rod has an estimated audience of 16,180,950 people in United States. 28.8% are female, 71.2% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Product design, Urban Outfitters, UK garage, Pro-Ject, JDSU.

The average Fishing rod fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Urban Outfitters, UK garage, with strongest over-indexing on Product design (4.07× the country average). Demographically, the Fishing rod audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Fishing rod fans

Demographic split for Fishing rod audience in United States
MetricValue
Female28.8%
Male71.2%
Average age36.4
Estimated audience size16,180,950

Audience persona

The typical Fishing rod fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Fishing rod in United States
RegionReachAffinity
California1,882,7581.06×
Texas1,851,2621.33×
Florida1,525,6481.39×
New York830,6640.92×
Pennsylvania687,8751.26×
North Carolina636,2241.31×
Georgia578,5851.16×
Illinois538,4361×
Ohio475,5610.95×
Virginia450,3631.14×
Michigan410,4690.97×
New Jersey408,8730.99×
South Carolina353,3161.45×
Massachusetts326,4381.02×
Tennessee324,9821×
Maryland323,8281.16×
Minnesota296,0231.28×
Washington295,0130.91×
Indiana278,8110.94×
Alabama274,2891.21×
Wisconsin236,6220.97×
Arizona231,6420.7×
Missouri225,1080.86×
Louisiana221,2081.06×
Kentucky197,2580.97×
Colorado194,7040.76×
Oklahoma181,6391.01×
Arkansas177,6141.33×
Mississippi161,3241.21×
Connecticut153,3090.94×
Oregon152,7350.82×
Iowa125,8280.94×
Utah118,9440.82×
Kansas109,9300.86×
Nevada103,5920.66×
New Mexico91,4471.13×
West Virginia81,2941.08×
Hawaii77,0101.11×
Nebraska75,5290.93×
Idaho66,5400.82×
New Hampshire58,2290.91×
Maine54,8470.95×
Delaware47,3911.06×
Rhode Island43,7320.85×
North Dakota38,3591.15×
Montana35,4940.79×
Washington, District of Columbia34,8520.72×
South Dakota33,4470.89×
Alaska26,4270.76×
Vermont20,4830.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fishing rod audience
BrandAffinityCategory
Product design4.07×Business & Career
Urban Outfitters3.65×Shopping
UK garage6.06×Music & Radio
Pro-Ject4.06×Music & Radio
JDSU2.8×Business & Career
Bank account2.11×Business & Career
Embroidery Library12.52×Home & Garden
Jaws4.29×Movies & TV
Staycation2.57×Home & Garden
Natural rubber1.5×Cars & Mobility
Stamp collecting3.37×Home & Garden
Home staging3.34×Home & Garden
Jesse Plemons2.12×Movies & TV
Queens College, City University of New York4.45×Business & Career
Nebraska Cornhuskers football2.03×Sports
N1 road (South Africa)2.29×Travel & Leisure
Nipsey Hussle3.21×Music & Radio
Noodle (Gorillaz)1.82×Music & Radio
Grammarly2.36×Business & Career
Birthday Gifts1.51×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fishing rod audience
TraitClusterScore
PatriotismCONSERVATISM2.11
Risk AppetiteTHRILL1.87
Luxury OrientationPREMIUM1.52
DIY MentalityTHRILL1.5
Sports ActivityPOWER1.48
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Fishing rod
CountryShare
United States27.8%
Japan11.7%
Brazil5.4%

See Fishing rod audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Fishing rod have in United States?

Fishing rod has an estimated audience of 16,180,950 people in United States, concentrated in California and Texas.

What is the gender split and age of Fishing rod fans?

28.8% of Fishing rod fans are female, 71.2% are male, with an average age of 36.4 years.

Which brands do Fishing rod fans like most?

Fishing rod fans show strongest brand affinity for Product design (4.07×), Urban Outfitters (3.65×), and UK garage (6.06×) over the country average.

Where do Fishing rod fans live in United States?

Fishing rod fans in United States are most concentrated in California (reach 1,882,758), Texas (reach 1,851,262), and Florida (reach 1,525,648). These three regions account for the largest share of the active audience.

What other brands do Fishing rod fans also like?

Beyond Fishing rod itself, the audience over-indexes on Urban Outfitters (3.65×), UK garage (6.06×), Pro-Ject (4.06×), and JDSU (2.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing rod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.