Rascasse Audience Intelligence

Outdoors Audience in United States

A data profile of the people who buy, follow and care about Outdoors in United States — modelled from more than twelve digital signal sources. Outdoors has an estimated audience of 22,281,118 people in United States.

#980among Topic in United States#123in Travel & Leisure

The average Outdoors fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Turkey hunting, Waterfowl, Trophy hunting, with strongest over-indexing on Turkey hunting (3.53× the country average).

Demographically, the Outdoors audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outdoors fan in United States is balanced, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Turkey hunting.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outdoors profile in United States.

Audience size
22.3M
in United States
Gender
47.4%♀
52.6% male
Age
36.3
average years
Country rank
#1432
Topic in United States
Fig. 01

Search interest · 12-month trend

+107%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outdoors fans

47.4% are female, 52.6% are male, average age 36.3.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Outdoors audience in United States
MetricValue
Female47.4%
Male52.6%
Average age36.3
Estimated audience size22,281,118
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Outdoors audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Outdoors audience comes from United States.

Worldwide audience distribution share by country for Outdoors
CountryShare
United States22.9%
Japan13.4%
China10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outdoors audience in United States is strongest.

Fig. 05

Top regions by affinity

Outdoors fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~60K1.31×
02Utah~300K1.30×
03Idaho~100K1.29×
04Montana~80K1.28×
05Vermont~50K1.20×
06Oregon~300K1.19×
07Washington~500K1.15×
08Colorado~400K1.13×
09Arkansas~200K1.12×
10California~2.5M1.09×
11Tennessee~500K1.09×
12Alabama~300K1.08×
13Louisiana~300K1.08×
14Kentucky~300K1.05×
15South Carolina~400K1.04×
16North Carolina~700K1.03×
17Mississippi~200K1.03×
18South Dakota~50K1.03×
19Kansas~200K1.02×
20Georgia~700K1.00×
21Maine~80K1.00×
22West Virginia~100K0.99×
23New Hampshire~90K0.99×
24Texas~2M0.98×
25Virginia~500K0.98×
26Arizona~400K0.97×
27Oklahoma~200K0.97×
28Florida~1.5M0.96×
29Michigan~600K0.95×
30Connecticut~200K0.95×
31Missouri~300K0.94×
32Minnesota~300K0.94×
33Pennsylvania~700K0.93×
34Wisconsin~300K0.93×
35New Mexico~100K0.93×
36Ohio~600K0.91×
37North Dakota~40K0.91×
38New York~1M0.90×
39Indiana~400K0.90×
40Nebraska~100K0.90×
41Iowa~200K0.87×
42Massachusetts~400K0.86×
43Hawaii~80K0.86×
44New Jersey~500K0.85×
45Rhode Island~60K0.85×
46Maryland~300K0.84×
47Nevada~200K0.84×
48Illinois~600K0.83×
49Delaware~50K0.83×
50Washington, District of Columbia~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Outdoors, United States
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outdoors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outdoors audience
#·InterestCategoryAffinity×
01WaterfowlPets & Animals4.43×
02Turkey huntingSports3.53×
03Duck huntingSports3.27×
04Largemouth bassFood & Beverages3.17×
05Trophy huntingSports2.86×
06Fishing baitPets & Animals2.78×
07Bass fishingSports2.63×
08Fishing rodSports2.58×
09Fishing lineSports2.58×
10Fishing tackleSports2.37×
11DeerPets & Animals2.23×
12Fly fishingSports2.21×
13Shooting sportSports2.08×
14Outdoor enthusiastSports1.98×
15Fox huntingSports1.98×
16Recreational fishingSports1.95×
17WatercraftHome & Garden1.92×
18Cabela'sSports1.75×
19BoatingTravel & Leisure1.69×
20Survival skillsPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outdoors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outdoors audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Risk AppetiteTHRILL1.11×
TravellingTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outdoors audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.82×
Career OrientationPOWER0.82×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outdoors have in United States?

Outdoors has an estimated audience of 22,281,118 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Outdoors fans?

47.4% of Outdoors fans are female, 52.6% are male, with an average age of 36.3 years.

03

Which brands do Outdoors fans like most?

Outdoors fans show strongest brand affinity for Turkey hunting (3.53×), Waterfowl (4.43×), and Trophy hunting (2.86×) over the country average.

04

Where do Outdoors fans live in United States?

Outdoors fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Outdoors fans also like?

Beyond Outdoors itself, the audience over-indexes on Waterfowl (4.43×), Trophy hunting (2.86×), Duck hunting (3.27×), and Outdoor enthusiast (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Outdoors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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