Outdoors Audience in United States

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Outdoors has an estimated audience of 22,281,118 people in United States. 47.4% are female, 52.6% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Turkey hunting, Waterfowl, Trophy hunting, Duck hunting, Outdoor enthusiast.

The average Outdoors fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Turkey hunting, Waterfowl, Trophy hunting, with strongest over-indexing on Turkey hunting (3.53× the country average). Demographically, the Outdoors audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Outdoors fans

Demographic split for Outdoors audience in United States
MetricValue
Female47.4%
Male52.6%
Average age36.3
Estimated audience size22,281,118

Audience persona

The typical Outdoors fan in United States is balanced, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Turkey hunting.

Top regions in United States

Top regions ranked by reach for Outdoors in United States
RegionReachAffinity
California2,819,9411.15×
Texas1,997,2961.04×
Florida1,483,2180.98×
New York1,246,0691×
North Carolina748,8951.12×
Georgia732,4571.07×
Pennsylvania685,0590.91×
Illinois627,0980.84×
Ohio614,0310.89×
Washington587,1131.31×
Michigan559,4600.96×
Virginia540,8111×
Tennessee490,2511.1×
New Jersey463,3380.82×
Arizona456,5131×
Colorado439,9931.25×
Massachusetts395,4960.9×
South Carolina361,4041.08×
Indiana348,0060.85×
Oregon345,2121.35×
Alabama336,5651.08×
Missouri336,3070.94×
Maryland304,6060.8×
Wisconsin291,6370.87×
Minnesota284,5050.89×
Kentucky277,5780.99×
Louisiana277,2910.97×
Utah272,8011.37×
Oklahoma231,2700.93×
Arkansas212,9221.16×
Connecticut203,1690.91×
Nevada195,9220.91×
Kansas186,1271.06×
Mississippi184,1751×
Iowa151,1010.82×
Idaho145,2731.3×
New Mexico102,1840.91×
Nebraska96,5050.86×
West Virginia96,0920.93×
New Hampshire85,8580.98×
Montana77,2451.25×
Maine77,0530.97×
Hawaii72,6070.76×
Washington, District of Columbia60,2820.9×
Alaska58,6691.23×
Rhode Island53,5500.76×
Vermont49,4971.27×
Delaware46,8000.76×
South Dakota45,2590.88×
Wyoming39,6871.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outdoors audience
BrandAffinityCategory
Turkey hunting3.53×Sports
Waterfowl4.43×Pets & Animals
Trophy hunting2.86×Sports
Duck hunting3.27×Sports
Outdoor enthusiast1.98×Sports
Bass fishing2.63×Sports
Deer2.23×Pets & Animals
Boating1.69×Travel & Leisure
Fishing tackle2.37×Sports
Fishing rod2.58×Sports
Shooting sport2.08×Sports
Fishing line2.58×Sports
Largemouth bass3.17×Food & Beverages
Fly fishing2.21×Sports
Fox hunting1.98×Sports
Fishing bait2.78×Pets & Animals
Survival skills1.55×Politics & Society
Recreational fishing1.95×Sports
Cabela's1.75×Sports
Watercraft1.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outdoors audience
TraitClusterScore
Luxury OrientationPREMIUM1.28
Design AffinityPREMIUM1.27
SustainabilityBALANCE1.22
Sports ActivityPOWER1.2
LGBTQ+ IdentityOPEN1.17
DIY MentalityTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Outdoors
CountryShare
United States22.9%
Japan13.4%
China10.4%

See Outdoors audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Outdoors have in United States?

Outdoors has an estimated audience of 22,281,118 people in United States, concentrated in California and Texas.

What is the gender split and age of Outdoors fans?

47.4% of Outdoors fans are female, 52.6% are male, with an average age of 36.3 years.

Which brands do Outdoors fans like most?

Outdoors fans show strongest brand affinity for Turkey hunting (3.53×), Waterfowl (4.43×), and Trophy hunting (2.86×) over the country average.

Where do Outdoors fans live in United States?

Outdoors fans in United States are most concentrated in California (reach 2,819,941), Texas (reach 1,997,296), and Florida (reach 1,483,218). These three regions account for the largest share of the active audience.

What other brands do Outdoors fans also like?

Beyond Outdoors itself, the audience over-indexes on Waterfowl (4.43×), Trophy hunting (2.86×), Duck hunting (3.27×), and Outdoor enthusiast (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.