Recreational fishing Audience in United States

Recreational fishing has an estimated audience of 21,519,398 people in United States. 35.3% are female, 64.7% are male, average age 37.8. Top regions: California, Florida, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, Enterprise Rent-A-Car, CarGurus.

The average Recreational fishing fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (14.47× the country average). Demographically, the Recreational fishing audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Recreational fishing fans

Demographic split for Recreational fishing audience in United States
MetricValue
Female35.3%
Male64.7%
Average age37.8
Estimated audience size21,519,398

Audience persona

The typical Recreational fishing fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Recreational fishing in United States
RegionReachAffinity
California944,3220.4×
Florida655,8810.45×
Texas393,7310.21×
New York387,4910.32×
North Carolina311,3130.48×
South Carolina251,1080.78×
Mississippi202,5921.14×
Virginia195,6880.37×
Georgia190,0240.29×
Massachusetts187,9510.44×
Louisiana180,1300.65×
Arkansas179,9801.02×
Oklahoma176,0120.74×
Washington173,2800.4×
Kentucky173,2230.64×
Alabama167,6720.56×
West Virginia167,2491.67×
Ohio166,9500.25×
Alaska166,9023.63×
Maryland162,2540.44×
Tennessee159,7380.37×
Pennsylvania158,5020.22×
Indiana154,5230.39×
Kansas154,4820.91×
Idaho154,4461.43×
Missouri149,6510.43×
Hawaii147,5381.59×
Iowa146,6570.83×
Montana145,4952.44×
Oregon143,1040.58×
Michigan142,4550.25×
Wisconsin141,6960.44×
New Jersey140,2800.26×
North Dakota139,8273.16×
New Hampshire137,8071.63×
Minnesota137,1500.44×
Arizona136,4570.31×
Wyoming135,2954.24×
Connecticut134,7380.62×
New Mexico134,2381.24×
Nevada133,8040.64×
Rhode Island133,0691.94×
Maine132,9881.73×
Utah131,3070.68×
Vermont130,8813.46×
Illinois127,4270.18×
Colorado121,9740.36×
Delaware119,1672.01×
Washington, District of Columbia86,0431.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Recreational fishing audience
BrandAffinityCategory
Google Maps14.47×Internet & Social Media
Capital One12.14×Business & Career
Indeed.com12.21×Business & Career
Enterprise Rent-A-Car15.45×Cars & Mobility
CarGurus13.98×Cars & Mobility
Aaron Rodgers15.23×Sports
Google News12.76×News
AccuWeather12.56×Home & Garden
Circle K13.41×Shopping
Apple Store14.75×Shopping
DuckDuckGo16.26×Internet & Social Media
ICloud16.06×Technology & Electronics
Beetlejuice7.99×Movies & TV
Google Earth16.38×Internet & Social Media
Zac Efron15.42×Movies & TV
Khan Academy12.69×Business & Career
StubHub13.57×Travel & Leisure
Bruce Willis10.72×Movies & TV
Novak Djokovic19.83×Sports
Ozzy Osbourne13.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Recreational fishing audience
TraitClusterScore
PatriotismCONSERVATISM2.13
Family OrientationCONSERVATISM1.67
LGBTQ+ IdentityOPEN1.64
Risk AppetiteTHRILL1.57
Sports ActivityPOWER1.52
Luxury OrientationPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Recreational fishing
CountryShare
United States35.7%
Japan10.0%
Italy4.8%

See Recreational fishing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Recreational fishing have in United States?

Recreational fishing has an estimated audience of 21,519,398 people in United States, concentrated in California and Florida.

What is the gender split and age of Recreational fishing fans?

35.3% of Recreational fishing fans are female, 64.7% are male, with an average age of 37.8 years.

Which brands do Recreational fishing fans like most?

Recreational fishing fans show strongest brand affinity for Google Maps (14.47×), Capital One (12.14×), and Indeed.com (12.21×) over the country average.

Where do Recreational fishing fans live in United States?

Recreational fishing fans in United States are most concentrated in California (reach 944,322), Florida (reach 655,881), and Texas (reach 393,731). These three regions account for the largest share of the active audience.

What other brands do Recreational fishing fans also like?

Beyond Recreational fishing itself, the audience over-indexes on Capital One (12.14×), Indeed.com (12.21×), Enterprise Rent-A-Car (15.45×), and CarGurus (13.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Recreational fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.