Rascasse Audience Intelligence

Recreational fishing Audience in United States

A data profile of the people who buy, follow and care about Recreational fishing in United States — modelled from more than twelve digital signal sources. Recreational fishing has an estimated audience of 21,519,398 people in United States.

#1021among Topic in United States#103in Sports

The average Recreational fishing fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Carcare, Family car, with strongest over-indexing on Planet Fitness (3.02× the country average).

Demographically, the Recreational fishing audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Recreational fishing fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recreational fishing profile in United States.

Audience size
21.5M
in United States
Gender
35.3%♀
64.7% male
Age
37.8
average years
Country rank
#1492
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recreational fishing fans

35.3% are female, 64.7% are male, average age 37.8.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Recreational fishing audience in United States
MetricValue
Female35.3%
Male64.7%
Average age37.8
Estimated audience size21,519,398
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Recreational fishing audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Recreational fishing audience comes from United States.

Worldwide audience distribution share by country for Recreational fishing
CountryShare
United States35.7%
Japan10.0%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recreational fishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Recreational fishing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~200K4.58×
02Vermont~50K1.30×
03North Dakota~60K1.26×
04Rhode Island~80K1.18×
05Montana~70K1.18×
06Delaware~70K1.17×
07Maine~90K1.13×
08Hawaii~100K1.11×
09New Hampshire~90K1.08×
10Idaho~100K1.06×
11West Virginia~100K1.06×
12Washington, District of Columbia~70K1.05×
13Mississippi~200K1.03×
14South Dakota~50K1.02×
15Nebraska~100K1.01×
16New Mexico~100K1.01×
17Arkansas~200K1.00×
18Iowa~200K0.96×
19Kansas~200K0.96×
20Oklahoma~200K0.94×
21South Carolina~300K0.93×
22Louisiana~300K0.93×
23Utah~200K0.93×
24Kentucky~200K0.92×
25Connecticut~200K0.92×
26Nevada~200K0.92×
27Alabama~300K0.91×
28Oregon~200K0.91×
29Wisconsin~300K0.89×
30Indiana~300K0.88×
31Missouri~300K0.88×
32Minnesota~300K0.88×
33Tennessee~400K0.87×
34Maryland~300K0.87×
35Colorado~300K0.87×
36Arizona~400K0.86×
37Washington~400K0.86×
38Michigan~500K0.84×
39Massachusetts~400K0.84×
40Illinois~600K0.83×
41Ohio~600K0.83×
42New Jersey~500K0.83×
43Virginia~400K0.82×
44Pennsylvania~600K0.81×
45Georgia~500K0.81×
46North Carolina~500K0.81×
47Florida~1M0.71×
48New York~800K0.70×
49Texas~1M0.67×
50California~1.5M0.60×
Fig. 06

Affinity by region

Affinity by region — Recreational fishing, United States
0.60×1.00×4.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Recreational fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Recreational fishing audience
#·InterestCategoryAffinity×
01CarcareCars & Mobility5.59×
02Family carCars & Mobility5.59×
03Truck camperCars & Mobility5.59×
04Antique carCars & Mobility4.91×
05Auto showCars & Mobility4.81×
06FunkoKids & Family4.19×
07ClarinetMusic & Radio3.90×
08SaxophoneMusic & Radio3.81×
09MotorboatCars & Mobility3.68×
10AnglingSports3.60×
11Diaper bagKids & Family3.38×
12PatagoniaFashion & Accessoires3.36×
13HatchbackCars & Mobility3.25×
14Planet FitnessSports3.02×
15Bass guitarMusic & Radio2.58×
16MetaphysicsBusiness & Career2.19×
17Electric guitarMusic & Radio2.18×
18BicycleCars & Mobility2.03×
19MotorcyclesCars & Mobility2.01×
20NBA FinalsSports1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Recreational fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Recreational fishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.70×
Risk AppetiteTHRILL1.70×
Family OrientationCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Recreational fishing audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
ExtroversionTHRILL0.82×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Recreational fishing have in United States?

Recreational fishing has an estimated audience of 21,519,398 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Recreational fishing fans?

35.3% of Recreational fishing fans are female, 64.7% are male, with an average age of 37.8 years.

03

Which brands do Recreational fishing fans like most?

Recreational fishing fans show strongest brand affinity for Planet Fitness (3.02×), Carcare (5.59×), and Family car (5.59×) over the country average.

04

Where do Recreational fishing fans live in United States?

Recreational fishing fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Recreational fishing fans also like?

Beyond Recreational fishing itself, the audience over-indexes on Carcare (5.59×), Family car (5.59×), Diaper bag (3.38×), and Bass guitar (2.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Recreational fishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Recreational fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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