Patagonia Audience in United States

Patagonia has an estimated audience of 13,988,063 people in United States. 51.7% are female, 48.3% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Houston Astros, Arc'teryx.

The average Patagonia fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (38× the country average). Demographically, the Patagonia audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Patagonia fans

Demographic split for Patagonia audience in United States
MetricValue
Female51.7%
Male48.3%
Average age40.3
Estimated audience size13,988,063

Audience persona

The typical Patagonia fan in United States is balanced, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Patagonia in United States
RegionReachAffinity
California2,211,3061.44×
New York993,3681.27×
Texas713,4490.59×
Illinois460,3830.99×
Florida449,3360.47×
Washington439,2171.57×
Massachusetts434,2841.58×
Colorado411,5971.87×
Pennsylvania393,6640.84×
North Carolina343,4170.82×
New Jersey333,4950.94×
Georgia315,8440.73×
Virginia315,5910.93×
Michigan313,6680.86×
Ohio277,1710.64×
Oregon244,8011.53×
Minnesota222,0551.11×
Arizona213,6060.75×
Maryland212,0930.88×
Tennessee205,2430.73×
Wisconsin189,1770.9×
Connecticut165,8601.18×
Indiana162,6450.64×
Utah155,4171.24×
Missouri147,8620.66×
Hawaii127,3422.12×
South Carolina126,9780.6×
Alabama116,7900.6×
Nevada112,0470.83×
Kentucky106,8650.61×
Idaho86,4521.23×
Iowa82,0920.71×
Maine76,5591.53×
Oklahoma75,6000.49×
New Hampshire74,4381.35×
Louisiana71,1910.39×
Montana70,8091.82×
Alaska69,6432.33×
Arkansas68,6330.6×
Kansas65,7220.6×
Vermont60,7042.47×
Washington, District of Columbia60,3881.44×
Mississippi45,0800.39×
Rhode Island43,3010.97×
Nebraska42,9190.61×
New Mexico41,9830.6×
West Virginia36,1230.55×
Wyoming24,0841.16×
Delaware23,1590.6×
South Dakota22,2810.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patagonia audience
BrandAffinityCategory
Kia Sportage38×Cars & Mobility
Honda HR-V26.67×Cars & Mobility
MSN3.99×News
Houston Astros7.52×Sports
Arc'teryx11.54×Fashion & Accessoires
Pre-school playgroup28.31×Kids & Family
Alpine skiing5.84×Sports
TikTok2.33×Internet & Social Media
Jeep Grand Cherokee7.33×Cars & Mobility
Caudalie14.24×Beauty & Wellness
Natural foods5.21×Food & Beverages
Do it yourself (DIY)2.14×Home & Garden
Staples (Canada)3.27×Business & Career
Kendall Jenner7.49×Fashion & Accessoires
Los Angeles Dodgers4.28×Sports
Livemusic3.15×Music & Radio
Sustainable clothing10.39×Fashion & Accessoires
Cotopaxi14×Fashion & Accessoires
Sneaker collecting3.38×Fashion & Accessoires
Google Flights2.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patagonia audience
TraitClusterScore
SustainabilityBALANCE3.97
Design AffinityPREMIUM2.14
Sports ActivityPOWER2
Luxury OrientationPREMIUM1.9
LGBTQ+ IdentityOPEN1.78
Early Adopter MentalityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Patagonia
CountryShare
United States31.3%
Japan8.8%
Germany6.1%

See Patagonia audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Patagonia have in United States?

Patagonia has an estimated audience of 13,988,063 people in United States, concentrated in California and New York.

What is the gender split and age of Patagonia fans?

51.7% of Patagonia fans are female, 48.3% are male, with an average age of 40.3 years.

Which brands do Patagonia fans like most?

Patagonia fans show strongest brand affinity for Kia Sportage (38×), Honda HR-V (26.67×), and MSN (3.99×) over the country average.

Where do Patagonia fans live in United States?

Patagonia fans in United States are most concentrated in California (reach 2,211,306), New York (reach 993,368), and Texas (reach 713,449). These three regions account for the largest share of the active audience.

What other brands do Patagonia fans also like?

Beyond Patagonia itself, the audience over-indexes on Honda HR-V (26.67×), MSN (3.99×), Houston Astros (7.52×), and Arc'teryx (11.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patagonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.