Rascasse Audience Intelligence

Sustainable clothing Audience in United States

A data profile of the people who buy, follow and care about Sustainable clothing in United States — modelled from more than twelve digital signal sources. Sustainable clothing has an estimated audience of 3,098,258 people in United States.

#5017among Topic in United States#477in Fashion & Accessoires

The average Sustainable clothing fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, Rainforest Alliance, Sustainable fashion, with strongest over-indexing on Sustainable energy (13.44× the country average).

Demographically, the Sustainable clothing audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sustainable clothing fan in United States is more female, around 34.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable clothing profile in United States.

Audience size
3.1M
in United States
Gender
69.9%♀
30.1% male
Age
34.8
average years
Country rank
#10018
Topic in United States
Fig. 01

Search interest · 12-month trend

+186%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable clothing fans

69.9% are female, 30.1% are male, average age 34.8.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Sustainable clothing audience in United States
MetricValue
Female69.9%
Male30.1%
Average age34.8
Estimated audience size3,098,258
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Sustainable clothing audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3918%
40-4915%
50+14%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Sustainable clothing audience comes from United States.

Worldwide audience distribution share by country for Sustainable clothing
CountryShare
Germany16.2%
United States16.2%
United Kingdom11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable clothing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K2.19×
02Vermont~10K1.94×
03Maine~20K1.75×
04Oregon~60K1.64×
05Colorado~70K1.45×
06Washington~90K1.44×
07Massachusetts~80K1.38×
08Montana~10K1.38×
09Connecticut~40K1.22×
10New Hampshire~10K1.22×
11Washington, District of Columbia~10K1.22×
12Minnesota~50K1.21×
13Idaho~20K1.15×
14California~400K1.14×
15New York~200K1.12×
16Hawaii~10K1.12×
17Rhode Island~10K1.05×
18Utah~30K0.99×
19Wisconsin~50K0.97×
20North Carolina~90K0.93×
21New Mexico~10K0.93×
22North Dakota~6K0.93×
23South Dakota~7K0.92×
24Pennsylvania~90K0.90×
25New Jersey~70K0.90×
26Virginia~70K0.89×
27Illinois~90K0.88×
28Delaware~8K0.88×
29Tennessee~50K0.87×
30Maryland~50K0.86×
31Michigan~70K0.85×
32Iowa~20K0.84×
33South Carolina~40K0.83×
34Kansas~20K0.83×
35Nebraska~10K0.83×
36Georgia~80K0.80×
37Arizona~50K0.79×
38West Virginia~10K0.79×
39Ohio~70K0.77×
40Arkansas~20K0.77×
41Missouri~40K0.75×
42Nevada~20K0.74×
43Indiana~40K0.73×
44Louisiana~30K0.73×
45Kentucky~30K0.73×
46Mississippi~20K0.73×
47Oklahoma~20K0.72×
48Texas~200K0.68×
49Florida~100K0.68×
50Alabama~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Sustainable clothing, United States
0.68×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable clothing audience
#·InterestCategoryAffinity×
01Rainforest AlliancePolitics & Society84.27×
02VejaFashion & Accessoires42.88×
03Sustainable businessBusiness & Career33.97×
04CotopaxiFashion & Accessoires22.39×
05National Wildlife FederationPolitics & Society17.35×
06Sustainable fashionFashion & Accessoires15.17×
07Sustainable energyHome & Garden13.44×
08BillabongFashion & Accessoires12.44×
09PajamasFashion & Accessoires9.61×
10Princess PollyFashion & Accessoires8.31×
11Ethical consumerismShopping8.23×
12Luka DončićSports7.83×
13PatagoniaFashion & Accessoires6.58×
14The North FaceFashion & Accessoires6.50×
15UniqloShopping5.99×
16PacSunFashion & Accessoires5.90×
17Free PeopleFashion & Accessoires5.69×
18Aerie (American Eagle Outfitters)Brand5.33×
19Urban OutfittersShopping5.32×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable clothing audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.23×
Design AffinityPREMIUM2.12×
Sports ActivityPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable clothing audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
Family OrientationCONSERVATISM0.73×
PatriotismCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable clothing have in United States?

Sustainable clothing has an estimated audience of 3,098,258 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sustainable clothing fans?

69.9% of Sustainable clothing fans are female, 30.1% are male, with an average age of 34.8 years.

03

Which brands do Sustainable clothing fans like most?

Sustainable clothing fans show strongest brand affinity for Sustainable energy (13.44×), Rainforest Alliance (84.27×), and Sustainable fashion (15.17×) over the country average.

04

Where do Sustainable clothing fans live in United States?

Sustainable clothing fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable clothing fans also like?

Beyond Sustainable clothing itself, the audience over-indexes on Rainforest Alliance (84.27×), Sustainable fashion (15.17×), Veja (42.88×), and Pajamas (9.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sustainable clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →