Rascasse Audience Intelligence

National Wildlife Federation Audience in United States

A data profile of the people who buy, follow and care about National Wildlife Federation in United States — modelled from more than twelve digital signal sources. National Wildlife Federation has an estimated audience of 1,688,278 people in United States.

#27among Charity in United States#115among NGO / Political Party in United States#1018in Politics & Society

The average National Wildlife Federation fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sustainable clothing, International education, Retail banking, with strongest over-indexing on Sustainable clothing (17.35× the country average).

Demographically, the National Wildlife Federation audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Wildlife Federation fan in United States is more female, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Wildlife Federation profile in United States.

Audience size
1.7M
in United States
Gender
55.4%♀
44.6% male
Age
42.4
average years
Country rank
#16236
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Wildlife Federation fans

55.4% are female, 44.6% are male, average age 42.4.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for National Wildlife Federation audience in United States
MetricValue
Female55.4%
Male44.6%
Average age42.4
Estimated audience size1,688,278
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the National Wildlife Federation audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3915%
40-4918%
50+33%
Fig. 04

Worldwide distribution

89.6%

of the worldwide National Wildlife Federation audience comes from United States.

Worldwide audience distribution share by country for National Wildlife Federation
CountryShare
United States89.6%
Japan3.4%
Netherlands1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Wildlife Federation audience in United States is strongest.

Fig. 05

Top regions by affinity

National Wildlife Federation fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.51×
02Montana~10K2.26×
03Virginia~70K1.67×
04Vermont~5K1.58×
05Maryland~40K1.48×
06Colorado~40K1.46×
07Maine~8K1.28×
08Wyoming~3K1.26×
09Delaware~5K1.15×
10New Hampshire~8K1.13×
11Wisconsin~30K1.12×
12Oregon~20K1.11×
13Alaska~4K1.11×
14New Mexico~9K1.04×
15Michigan~50K1.03×
16Pennsylvania~60K0.97×
17Washington~30K0.97×
18Connecticut~20K0.97×
19Idaho~8K0.94×
20West Virginia~7K0.94×
21Rhode Island~5K0.94×
22South Dakota~4K0.92×
23North Carolina~50K0.91×
24Massachusetts~30K0.91×
25South Carolina~20K0.91×
26Ohio~50K0.90×
27Minnesota~20K0.89×
28Iowa~10K0.89×
29Indiana~30K0.86×
30Kansas~10K0.84×
31Nebraska~7K0.84×
32Tennessee~30K0.82×
33Missouri~20K0.81×
34Kentucky~20K0.81×
35Hawaii~6K0.81×
36Illinois~40K0.78×
37Louisiana~20K0.78×
38Arkansas~10K0.76×
39Alabama~20K0.73×
40Oklahoma~10K0.73×
41Mississippi~10K0.73×
42Utah~10K0.71×
43Florida~80K0.70×
44Georgia~40K0.69×
45New Jersey~30K0.69×
46New York~60K0.68×
47Arizona~20K0.67×
48Nevada~10K0.63×
49California~100K0.62×
50Texas~80K0.55×
Fig. 06

Affinity by region

Affinity by region — National Wildlife Federation, United States
0.55×1.00×3.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Wildlife Federation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Wildlife Federation audience
#·InterestCategoryAffinity×
01Sustainable clothingFashion & Accessoires17.35×
02International educationBusiness & Career11.92×
03Water pollutionPolitics & Society9.39×
04Endangered speciesPets & Animals8.80×
05David AttenboroughMovies & TV7.56×
06National Geographic (magazine)Travel & Leisure6.69×
07Retail bankingBusiness & Career6.66×
08BirdwatchingPets & Animals5.99×
09InnovationBusiness & Career3.65×
10Wildlife photographyTechnology & Electronics3.29×
11PhilanthropyArts & Culture2.91×
12Charitable organizationPolitics & Society2.86×
13Renewable energyBusiness & Career2.72×
14MetaphysicsBusiness & Career2.52×
15FedExBusiness & Career2.43×
16Nonprofit organizationPolitics & Society2.14×
17Planet FitnessSports2.03×
18Mortgage loansBusiness & Career1.98×
19AirbnbTravel & Leisure1.67×
20PinterestInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Wildlife Federation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Wildlife Federation audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.51×
PatriotismCONSERVATISM2.72×
Community OrientationOPEN2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Wildlife Federation audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Healthy LifestyleBALANCE0.93×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Wildlife Federation have in United States?

National Wildlife Federation has an estimated audience of 1,688,278 people in United States, concentrated in California and Florida.

02

What is the gender split and age of National Wildlife Federation fans?

55.4% of National Wildlife Federation fans are female, 44.6% are male, with an average age of 42.4 years.

03

Which brands do National Wildlife Federation fans like most?

National Wildlife Federation fans show strongest brand affinity for Sustainable clothing (17.35×), International education (11.92×), and Retail banking (6.66×) over the country average.

04

Where do National Wildlife Federation fans live in United States?

National Wildlife Federation fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do National Wildlife Federation fans also like?

Beyond National Wildlife Federation itself, the audience over-indexes on International education (11.92×), Retail banking (6.66×), Innovation (3.65×), and Endangered species (8.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National Wildlife Federation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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