National Wildlife Federation Audience in United States
National Wildlife Federation has an estimated audience of 1,687,551 people in United States. 55.4% are female, 44.6% are male, average age 42.4. Top regions: California, Florida, Texas. Top brand affinities: Natural rubber, Product design, UK garage, Jesse Plemons, Nebraska Cornhuskers football.
The average National Wildlife Federation fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Natural rubber, Product design, UK garage, with strongest over-indexing on Natural rubber (3.12× the country average). Demographically, the National Wildlife Federation audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity
Demographics of National Wildlife Federation fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.4 |
| Estimated audience size | 1,687,551 |
Audience persona
The typical National Wildlife Federation fan in United States is more female, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 116,353 | 0.63× |
| Florida | 81,845 | 0.72× |
| Texas | 78,663 | 0.54× |
| Virginia | 70,370 | 1.71× |
| New York | 68,622 | 0.73× |
| Pennsylvania | 56,019 | 0.99× |
| North Carolina | 48,027 | 0.95× |
| Maryland | 46,037 | 1.59× |
| Ohio | 45,568 | 0.88× |
| Illinois | 44,609 | 0.79× |
| Michigan | 43,255 | 0.98× |
| Colorado | 36,476 | 1.37× |
| Georgia | 35,637 | 0.69× |
| Washington | 33,332 | 0.98× |
| Massachusetts | 32,547 | 0.98× |
| New Jersey | 30,529 | 0.71× |
| Wisconsin | 28,707 | 1.13× |
| Tennessee | 25,270 | 0.75× |
| Oregon | 23,526 | 1.22× |
| Indiana | 23,499 | 0.76× |
| South Carolina | 22,742 | 0.9× |
| Arizona | 21,727 | 0.63× |
| Minnesota | 21,708 | 0.9× |
| Missouri | 20,161 | 0.74× |
| Washington, District of Columbia | 18,661 | 3.68× |
| Connecticut | 17,258 | 1.02× |
| Kentucky | 17,238 | 0.81× |
| Louisiana | 15,719 | 0.72× |
| Alabama | 14,118 | 0.6× |
| Montana | 12,696 | 2.71× |
| Oklahoma | 12,216 | 0.65× |
| Iowa | 11,451 | 0.82× |
| Kansas | 9,697 | 0.73× |
| Utah | 9,314 | 0.62× |
| New Mexico | 9,180 | 1.08× |
| Arkansas | 8,634 | 0.62× |
| Maine | 8,619 | 1.43× |
| New Hampshire | 8,158 | 1.23× |
| Nevada | 7,989 | 0.49× |
| Idaho | 7,566 | 0.89× |
| Mississippi | 7,340 | 0.53× |
| West Virginia | 7,084 | 0.9× |
| Nebraska | 6,335 | 0.75× |
| Delaware | 6,081 | 1.31× |
| Vermont | 5,544 | 1.87× |
| Rhode Island | 4,753 | 0.88× |
| Hawaii | 4,593 | 0.63× |
| Wyoming | 3,935 | 1.57× |
| Alaska | 3,066 | 0.85× |
| South Dakota | 2,931 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 3.12× | Cars & Mobility |
| Product design | 2.68× | Business & Career |
| UK garage | 5.38× | Music & Radio |
| Jesse Plemons | 3.22× | Movies & TV |
| Nebraska Cornhuskers football | 2.82× | Sports |
| Keen (shoe company) | 4.55× | Fashion & Accessoires |
| Queens College, City University of New York | 4.51× | Business & Career |
| Jaws | 3.37× | Movies & TV |
| Charlamagne Tha God | 5.58× | Movies & TV |
| Urban horticulture | 2.08× | Home & Garden |
| Grammarly | 2.62× | Business & Career |
| Glossier | 2.85× | Beauty & Wellness |
| Livingston County, New York | 10.32× | |
| Voter registration | 2.54× | Politics & Society |
| Steampunk | 2.35× | Fashion & Accessoires |
| Staycation | 1.57× | Home & Garden |
| Electrolyte | 2.2× | Health |
| Cleveland Clinic | 2.65× | Health |
| Nasal cavity | 3.83× | Health |
| Home staging | 2.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 9.18 |
| Risk Appetite | THRILL | 2.28 |
| Community Orientation | OPEN | 2.06 |
| Pet Ownership | JOY | 1.91 |
| Patriotism | CONSERVATISM | 1.77 |
| Luxury Orientation | PREMIUM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.6% |
| Japan | 3.4% |
| Netherlands | 1.7% |
See National Wildlife Federation audiences in other countries
- National Wildlife Federation — Germany
- National Wildlife Federation — United Kingdom
- National Wildlife Federation — France
- National Wildlife Federation — Italy
- National Wildlife Federation — Spain
- National Wildlife Federation — Brazil
- National Wildlife Federation — Japan
- National Wildlife Federation — South Korea
- National Wildlife Federation — India
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does National Wildlife Federation have in United States?
National Wildlife Federation has an estimated audience of 1,687,551 people in United States, concentrated in California and Florida.
What is the gender split and age of National Wildlife Federation fans?
55.4% of National Wildlife Federation fans are female, 44.6% are male, with an average age of 42.4 years.
Which brands do National Wildlife Federation fans like most?
National Wildlife Federation fans show strongest brand affinity for Natural rubber (3.12×), Product design (2.68×), and UK garage (5.38×) over the country average.
Where do National Wildlife Federation fans live in United States?
National Wildlife Federation fans in United States are most concentrated in California (reach 116,353), Florida (reach 81,845), and Texas (reach 78,663). These three regions account for the largest share of the active audience.
What other brands do National Wildlife Federation fans also like?
Beyond National Wildlife Federation itself, the audience over-indexes on Product design (2.68×), UK garage (5.38×), Jesse Plemons (3.22×), and Nebraska Cornhuskers football (2.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Wildlife Federation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.