Rascasse Audience Intelligence

Day trading Audience in United States

A data profile of the people who buy, follow and care about Day trading in United States — modelled from more than twelve digital signal sources. Day trading has an estimated audience of 6,799,887 people in United States.

#3087among Topic in United States#486in Business & Career

The average Day trading fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trading strategy, E-Trade, Cuisine, with strongest over-indexing on Trading strategy (14.31× the country average).

Demographically, the Day trading audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Day trading fan in United States is more male, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Trading strategy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Day trading profile in United States.

Audience size
6.8M
in United States
Gender
35.3%♀
64.7% male
Age
39.6
average years
Country rank
#5144
Topic in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Day trading fans

35.3% are female, 64.7% are male, average age 39.6.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Day trading audience in United States
MetricValue
Female35.3%
Male64.7%
Average age39.6
Estimated audience size6,799,887
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Day trading audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4919%
50+24%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Day trading audience comes from United States.

Worldwide audience distribution share by country for Day trading
CountryShare
India22.1%
United States13.6%
Brazil3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Day trading audience in United States is strongest.

Fig. 05

Top regions by affinity

Day trading fans by region: top regions in United States
#RegionReachAffinity×
01Florida~600K1.37×
02Georgia~300K1.36×
03Louisiana~100K1.22×
04Texas~700K1.20×
05Hawaii~30K1.14×
06California~800K1.12×
07Maryland~100K1.12×
08South Carolina~100K1.12×
09Nevada~70K1.12×
10Alabama~100K1.11×
11Mississippi~60K1.11×
12Tennessee~100K1.09×
13North Carolina~200K1.08×
14New Jersey~200K1.08×
15Virginia~200K1.07×
16New York~400K1.06×
17Kansas~60K1.06×
18Missouri~100K1.05×
19Arkansas~60K1.05×
20Utah~60K1.04×
21Connecticut~70K1.03×
22Illinois~200K1.01×
23Arizona~100K1.01×
24Oklahoma~80K1.01×
25Colorado~100K1.00×
26Washington~100K0.99×
27Indiana~100K0.99×
28Washington, District of Columbia~20K0.99×
29Delaware~20K0.97×
30South Dakota~20K0.97×
31North Dakota~10K0.97×
32Ohio~200K0.96×
33Nebraska~30K0.96×
34Rhode Island~20K0.96×
35Idaho~30K0.95×
36Alaska~10K0.95×
37Michigan~200K0.94×
38Kentucky~80K0.94×
39Pennsylvania~200K0.93×
40Iowa~50K0.93×
41Massachusetts~100K0.92×
42Minnesota~90K0.91×
43Oregon~70K0.90×
44Wisconsin~90K0.89×
45New Hampshire~20K0.88×
46Maine~20K0.88×
47New Mexico~30K0.87×
48Montana~20K0.87×
49West Virginia~30K0.86×
50Vermont~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Day trading, United States
0.86×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Day trading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Day trading audience
#·InterestCategoryAffinity×
01Trading strategyBusiness & Career14.31×
02Stock traderBusiness & Career11.68×
03Investing onlineBusiness & Career9.29×
04E-TradeBusiness & Career7.53×
05Investment strategyBusiness & Career5.22×
06Stock marketBusiness & Career4.06×
07Charles Schwab CorporationBusiness & Career3.76×
08ForbesBusiness & Career3.51×
09InvestorBusiness & Career2.75×
10StockBusiness & Career2.56×
11CuisineFood & Beverages2.11×
12Capital OneBusiness & Career2.09×
13Wells FargoBusiness & Career2.02×
14Singer-songwriterMusic & Radio2.01×
15CNNMovies & TV1.99×
16Bank of AmericaBusiness & Career1.98×
17InvestmentBusiness & Career1.85×
18Personal financeBusiness & Career1.69×
19FinanceBusiness & Career1.66×
20U.S. stateTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Day trading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Day trading audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.96×
Need for SecurityCONSERVATISM1.64×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Day trading audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.92×
Luxury OrientationPREMIUM0.96×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Day trading have in United States?

Day trading has an estimated audience of 6,799,887 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Day trading fans?

35.3% of Day trading fans are female, 64.7% are male, with an average age of 39.6 years.

03

Which brands do Day trading fans like most?

Day trading fans show strongest brand affinity for Trading strategy (14.31×), E-Trade (7.53×), and Cuisine (2.11×) over the country average.

04

Where do Day trading fans live in United States?

Day trading fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Day trading fans also like?

Beyond Day trading itself, the audience over-indexes on E-Trade (7.53×), Cuisine (2.11×), Investment strategy (5.22×), and Personal finance (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Day trading audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Day trading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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