Day trading Audience in United States

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Day trading has an estimated audience of 6,799,887 people in United States. 35.3% are female, 64.7% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Trading strategy, E-Trade, Cuisine, Investment strategy, Personal finance.

The average Day trading fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Trading strategy, E-Trade, Cuisine, with strongest over-indexing on Trading strategy (14.31× the country average). Demographically, the Day trading audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Day trading fans

Demographic split for Day trading audience in United States
MetricValue
Female35.3%
Male64.7%
Average age39.6
Estimated audience size6,799,887

Audience persona

The typical Day trading fan in United States is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Trading strategy.

Top regions in United States

Top regions ranked by reach for Day trading in United States
RegionReachAffinity
California839,2051.12×
Texas729,7641.25×
Florida599,1911.3×
New York405,4381.07×
Georgia288,1641.38×
Illinois235,8941.04×
North Carolina232,4161.14×
Pennsylvania212,4350.93×
Ohio208,3260.99×
New Jersey185,0211.07×
Virginia182,8881.1×
Michigan172,8220.97×
Tennessee149,8641.1×
Arizona141,2661.02×
Washington137,8371.01×
Maryland130,4111.12×
Indiana127,0591.02×
Massachusetts122,5100.91×
Missouri119,1521.09×
South Carolina116,5821.14×
Colorado112,6801.05×
Alabama103,9681.09×
Louisiana102,4651.17×
Wisconsin90,1530.88×
Minnesota89,7630.92×
Oklahoma78,6121.04×
Kentucky78,4560.92×
Nevada73,9491.12×
Connecticut70,4691.03×
Oregon69,9190.9×
Utah66,3151.09×
Mississippi60,6251.08×
Arkansas60,3281.08×
Kansas58,5841.09×
Iowa51,0040.91×
Hawaii34,3391.17×
Nebraska32,7420.96×
Idaho32,2000.94×
New Mexico27,3840.8×
West Virginia23,5970.75×
New Hampshire21,5480.8×
Maine19,8390.81×
Washington, District of Columbia19,4850.95×
Rhode Island19,3720.9×
Delaware15,9560.85×
South Dakota14,7120.94×
Montana14,3820.76×
North Dakota12,5660.9×
Alaska12,2990.85×
Wyoming8,2680.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Day trading audience
BrandAffinityCategory
Trading strategy14.31×Business & Career
E-Trade7.53×Business & Career
Cuisine2.11×Food & Beverages
Investment strategy5.22×Business & Career
Personal finance1.69×Business & Career
LinkedIn2.18×Internet & Social Media
CNN1.99×Movies & TV
Charles Schwab Corporation3.76×Business & Career
Stock market4.06×Business & Career
Investing online9.29×Business & Career
Capital One2.09×Business & Career
Wells Fargo2.02×Business & Career
Fox News Channel1.51×Movies & TV
Investment1.85×Business & Career
Stock trader11.68×Business & Career
Investor2.75×Business & Career
Singer-songwriter2.01×Music & Radio
Bank of America1.98×Business & Career
Forbes3.51×Business & Career
Stock2.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Day trading audience
TraitClusterScore
Risk AppetiteTHRILL4.89
Career OrientationPOWER2.61
Luxury OrientationPREMIUM2.29
Early Adopter MentalityPOWER1.86
Design AffinityPREMIUM1.74
SustainabilityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Day trading
CountryShare
India22.1%
United States13.6%
Brazil3.8%

See Day trading audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Day trading have in United States?

Day trading has an estimated audience of 6,799,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Day trading fans?

35.3% of Day trading fans are female, 64.7% are male, with an average age of 39.6 years.

Which brands do Day trading fans like most?

Day trading fans show strongest brand affinity for Trading strategy (14.31×), E-Trade (7.53×), and Cuisine (2.11×) over the country average.

Where do Day trading fans live in United States?

Day trading fans in United States are most concentrated in California (reach 839,205), Texas (reach 729,764), and Florida (reach 599,191). These three regions account for the largest share of the active audience.

What other brands do Day trading fans also like?

Beyond Day trading itself, the audience over-indexes on E-Trade (7.53×), Cuisine (2.11×), Investment strategy (5.22×), and Personal finance (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Day trading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.