Stock trader Audience in United States

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Stock trader has an estimated audience of 1,853,476 people in United States. 25.2% are female, 74.8% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Mathcore, Google Home, Natural rubber, Israel.

The average Stock trader fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Mathcore, Google Home, with strongest over-indexing on Regional styles of Mexican music (7.94× the country average). Demographically, the Stock trader audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Stock trader fans

Demographic split for Stock trader audience in United States
MetricValue
Female25.2%
Male74.8%
Average age34.7
Estimated audience size1,853,476

Audience persona

The typical Stock trader fan in United States is more male, around 34.7 years old, with strong Risk Appetite tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Stock trader in United States
RegionReachAffinity
California242,6711.19×
Texas139,5660.88×
Florida110,1480.88×
New York101,7410.98×
Illinois50,1400.81×
Georgia48,9870.86×
New Jersey45,6810.97×
Pennsylvania43,6260.7×
Virginia39,5320.88×
North Carolina37,0410.66×
Ohio36,2430.63×
Washington34,8520.94×
Massachusetts31,7350.87×
Michigan30,9260.64×
Arizona26,5380.7×
Tennessee24,5630.66×
Maryland24,0700.76×
Indiana23,7620.7×
Kansas23,0561.58×
Colorado22,0660.76×
Missouri20,3050.68×
Kentucky19,5860.84×
Minnesota18,8950.71×
South Carolina18,6490.67×
Louisiana17,1080.72×
Wisconsin16,0210.57×
Connecticut15,2350.82×
Nevada14,5240.81×
Alabama14,4080.56×
Oregon14,3380.67×
Oklahoma14,3290.7×
Utah13,0650.79×
Arkansas13,0240.85×
Iowa11,9390.78×
Mississippi10,9950.72×
Hawaii9,3421.17×
West Virginia9,0771.05×
Alaska9,0582.28×
Idaho8,3820.9×
Nebraska7,9340.85×
Montana7,8961.54×
Rhode Island7,8241.33×
South Dakota7,7941.82×
North Dakota7,5891.99×
New Hampshire7,4791.02×
Wyoming7,3432.67×
New Mexico7,2860.78×
Maine7,2181.09×
Vermont7,1032.18×
Delaware6,4681.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stock trader audience
BrandAffinityCategory
Regional styles of Mexican music7.94×Music & Radio
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Natural rubber3.46×Cars & Mobility
Israel2.33×Travel & Leisure
The Historian16.48×Literature
edureka32.49×Business & Career
Eurail16.57×Cars & Mobility
Kendra Scott2.04×Fashion & Accessoires
American College of Education14.87×Business & Career
Jesse Plemons2.32×Movies & TV
Parral, Chihuahua9.01×Travel & Leisure
Nebraska Cornhuskers football2.05×Sports
Wikia1.79×Internet & Social Media
Eden Lake4.32×Movies & TV
Noodle (Gorillaz)1.81×Music & Radio
Monogram1.9×Home & Garden
Urban horticulture1.76×Home & Garden
Staycation1.59×Home & Garden
Business English2.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stock trader audience
TraitClusterScore
Risk AppetiteTHRILL4.91
Career OrientationPOWER2.9
Design AffinityPREMIUM1.66
Need for SecurityCONSERVATISM1.56
Early Adopter MentalityPOWER1.32
Quality AwarenessPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Stock trader
CountryShare
United States22.3%
India20.9%
Brazil3.7%

See Stock trader audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Stock trader have in United States?

Stock trader has an estimated audience of 1,853,476 people in United States, concentrated in California and Texas.

What is the gender split and age of Stock trader fans?

25.2% of Stock trader fans are female, 74.8% are male, with an average age of 34.7 years.

Which brands do Stock trader fans like most?

Stock trader fans show strongest brand affinity for Regional styles of Mexican music (7.94×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Stock trader fans live in United States?

Stock trader fans in United States are most concentrated in California (reach 242,671), Texas (reach 139,566), and Florida (reach 110,148). These three regions account for the largest share of the active audience.

What other brands do Stock trader fans also like?

Beyond Stock trader itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Natural rubber (3.46×), and Israel (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.