Rascasse Audience Intelligence

Stock trader Audience in United States

A data profile of the people who buy, follow and care about Stock trader in United States — modelled from more than twelve digital signal sources. Stock trader has an estimated audience of 1,853,476 people in United States.

#6586among Topic in United States#1121in Business & Career

The average Stock trader fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Stock market, Forex Online Trading, with strongest over-indexing on Sustainable energy (9.36× the country average).

Demographically, the Stock trader audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stock trader fan in United States is more male, around 34.7 years old, with strong Risk Appetite tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stock trader profile in United States.

Audience size
1.9M
in United States
Gender
25.2%♀
74.8% male
Age
34.7
average years
Country rank
#15122
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stock trader fans

25.2% are female, 74.8% are male, average age 34.7.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for Stock trader audience in United States
MetricValue
Female25.2%
Male74.8%
Average age34.7
Estimated audience size1,853,476
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Stock trader audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3917%
40-4914%
50+15%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Stock trader audience comes from United States.

Worldwide audience distribution share by country for Stock trader
CountryShare
United States22.3%
India20.9%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stock trader audience in United States is strongest.

Fig. 05

Top regions by affinity

Stock trader fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K1.14×
02South Dakota~5K1.13×
03North Dakota~4K1.10×
04Montana~6K1.09×
05Alaska~4K1.09×
06Texas~200K1.06×
07Rhode Island~6K1.05×
08Delaware~5K1.04×
09West Virginia~9K1.03×
10Hawaii~8K1.03×
11Maine~7K1.03×
12New Hampshire~7K1.02×
13Arkansas~20K1.01×
14Idaho~9K1.01×
15Nebraska~9K1.00×
16Washington, District of Columbia~6K1.00×
17Mississippi~20K0.99×
18New Mexico~9K0.99×
19Utah~20K0.97×
20Kansas~10K0.97×
21Connecticut~20K0.96×
22Nevada~20K0.96×
23Iowa~10K0.96×
24Alabama~20K0.95×
25Louisiana~20K0.95×
26Kentucky~20K0.95×
27Oklahoma~20K0.95×
28Missouri~30K0.94×
29Minnesota~20K0.94×
30New York~100K0.93×
31Illinois~60K0.93×
32Colorado~30K0.93×
33Wisconsin~30K0.93×
34South Carolina~30K0.93×
35Oregon~20K0.93×
36New Jersey~40K0.92×
37Arizona~30K0.92×
38Washington~30K0.92×
39Tennessee~30K0.92×
40Indiana~30K0.92×
41Georgia~50K0.91×
42Virginia~40K0.91×
43Massachusetts~30K0.91×
44Maryland~30K0.91×
45North Carolina~50K0.90×
46California~200K0.89×
47Michigan~40K0.89×
48Florida~100K0.87×
49Pennsylvania~50K0.87×
50Ohio~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Stock trader, United States
0.87×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stock trader audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stock trader audience
#·InterestCategoryAffinity×
01Forex Online TradingBusiness & Career23.93×
02Savings bankBusiness & Career20.89×
03Crazy, Stupid, Love.Movies & TV20.00×
04UBSBusiness & Career19.55×
05Derivative (finance)Business & Career18.60×
06Day tradingBusiness & Career11.68×
07Sustainable energyHome & Garden9.36×
08Stock marketBusiness & Career9.20×
09Online bankingBusiness & Career7.23×
10Renewable energyBusiness & Career6.72×
11LinkedInInternet & Social Media6.27×
12Tesla MotorsCars & Mobility5.25×
13InnovationBusiness & Career5.11×
14FedExBusiness & Career4.64×
15Mortgage loansBusiness & Career4.58×
16Property finderHome & Garden4.30×
17NASDAQBusiness & Career4.27×
18Solar energyHome & Garden3.92×
19Vehicle insuranceCars & Mobility3.91×
20Financial servicesBusiness & Career3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stock trader audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stock trader audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.76×
Career OrientationPOWER3.36×
SustainabilityBALANCE2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stock trader audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
ExtroversionTHRILL0.81×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stock trader have in United States?

Stock trader has an estimated audience of 1,853,476 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stock trader fans?

25.2% of Stock trader fans are female, 74.8% are male, with an average age of 34.7 years.

03

Which brands do Stock trader fans like most?

Stock trader fans show strongest brand affinity for Sustainable energy (9.36×), Stock market (9.2×), and Forex Online Trading (23.93×) over the country average.

04

Where do Stock trader fans live in United States?

Stock trader fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stock trader fans also like?

Beyond Stock trader itself, the audience over-indexes on Stock market (9.2×), Forex Online Trading (23.93×), Crazy, Stupid, Love. (20×), and Mortgage loans (4.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Stock trader audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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