Stock trader Audience in United States

Stock trader has an estimated audience of 1,853,476 people in United States. 25.2% are female, 74.8% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Google News, AccuWeather, StubHub, Clint Eastwood, Day trading.

The average Stock trader fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, AccuWeather, StubHub, with strongest over-indexing on Google News (19.03× the country average). Demographically, the Stock trader audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Stock trader fans

Demographic split for Stock trader audience in United States
MetricValue
Female25.2%
Male74.8%
Average age34.7
Estimated audience size1,853,476

Audience persona

The typical Stock trader fan in United States is more male, around 34.7 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Stock trader in United States
RegionReachAffinity
California242,6711.19×
Texas139,5660.88×
Florida110,1480.88×
New York101,7410.98×
Illinois50,1400.81×
Georgia48,9870.86×
New Jersey45,6810.97×
Pennsylvania43,6260.7×
Virginia39,5320.88×
North Carolina37,0410.66×
Ohio36,2430.63×
Washington34,8520.94×
Massachusetts31,7350.87×
Michigan30,9260.64×
Arizona26,5380.7×
Tennessee24,5630.66×
Maryland24,0700.76×
Indiana23,7620.7×
Kansas23,0561.58×
Colorado22,0660.76×
Missouri20,3050.68×
Kentucky19,5860.84×
Minnesota18,8950.71×
South Carolina18,6490.67×
Louisiana17,1080.72×
Wisconsin16,0210.57×
Connecticut15,2350.82×
Nevada14,5240.81×
Alabama14,4080.56×
Oregon14,3380.67×
Oklahoma14,3290.7×
Utah13,0650.79×
Arkansas13,0240.85×
Iowa11,9390.78×
Mississippi10,9950.72×
Hawaii9,3421.17×
West Virginia9,0771.05×
Alaska9,0582.28×
Idaho8,3820.9×
Nebraska7,9340.85×
Montana7,8961.54×
Rhode Island7,8241.33×
South Dakota7,7941.82×
North Dakota7,5891.99×
New Hampshire7,4791.02×
Wyoming7,3432.67×
New Mexico7,2860.78×
Maine7,2181.09×
Vermont7,1032.18×
Delaware6,4681.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stock trader audience
BrandAffinityCategory
Google News19.03×News
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
Day trading16.89×Business & Career
Stock market9.81×Business & Career
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Capital One4.73×Business & Career
Michelle Pfeiffer13.09×Movies & TV
Crazy, Stupid, Love.20×Movies & TV
Telegram14.54×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stock trader audience
TraitClusterScore
Risk AppetiteTHRILL4.91
Career OrientationPOWER2.9
Design AffinityPREMIUM1.66
Need for SecurityCONSERVATISM1.56
Early Adopter MentalityPOWER1.32
Quality AwarenessPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Stock trader
CountryShare
United States22.3%
India20.9%
Brazil3.7%

See Stock trader audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Stock trader have in United States?

Stock trader has an estimated audience of 1,853,476 people in United States, concentrated in California and Texas.

What is the gender split and age of Stock trader fans?

25.2% of Stock trader fans are female, 74.8% are male, with an average age of 34.7 years.

Which brands do Stock trader fans like most?

Stock trader fans show strongest brand affinity for Google News (19.03×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Stock trader fans live in United States?

Stock trader fans in United States are most concentrated in California (reach 242,671), Texas (reach 139,566), and Florida (reach 110,148). These three regions account for the largest share of the active audience.

What other brands do Stock trader fans also like?

Beyond Stock trader itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Clint Eastwood (12.71×), and Day trading (16.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.