Cuisine Audience in United States

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Cuisine has an estimated audience of 102,799,080 people in United States. 57.3% are female, 42.7% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Goop, Vocal harmony, Governor of Michigan, Grinch, Historic site.

The average Cuisine fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Vocal harmony, Governor of Michigan, with strongest over-indexing on Goop (16.37× the country average). Demographically, the Cuisine audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

Demographics of Cuisine fans

Demographic split for Cuisine audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.3
Estimated audience size102,799,080

Audience persona

The typical Cuisine fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Cuisine in United States
RegionReachAffinity
California15,721,9511.39×
Texas11,050,6501.25×
Florida8,458,4081.22×
New York7,884,3171.37×
Michigan4,213,7901.57×
Illinois3,927,0621.15×
Georgia3,823,5061.21×
Pennsylvania3,420,5520.99×
North Carolina3,321,0281.07×
New Jersey3,260,1931.25×
Virginia3,212,7951.28×
Ohio2,693,2920.85×
Washington2,473,7441.2×
Arizona2,117,6981.01×
Wisconsin2,103,4741.36×
Maryland2,100,1501.19×
Massachusetts2,006,6190.99×
Tennessee1,784,5180.87×
Indiana1,743,2750.93×
Missouri1,678,0091.01×
Colorado1,535,4820.95×
South Carolina1,505,5490.97×
Minnesota1,423,0250.97×
Oregon1,317,6051.12×
Louisiana1,303,5520.98×
Alabama1,271,0740.89×
Nevada1,104,5331.11×
Kentucky1,091,5130.85×
Oklahoma1,053,3930.92×
Connecticut937,9890.91×
Kansas828,8951.02×
Utah823,7790.89×
Mississippi777,6500.92×
Arkansas767,6140.91×
Iowa716,2880.85×
Hawaii564,2951.28×
Nebraska451,1430.88×
New Mexico432,1650.84×
Idaho429,2250.83×
Washington, District of Columbia419,0591.36×
West Virginia312,9390.65×
Rhode Island307,5690.94×
New Hampshire295,7690.73×
Delaware280,3570.99×
Maine279,9390.76×
Montana200,1730.7×
Alaska197,4770.9×
South Dakota177,8200.75×
North Dakota165,4430.78×
Vermont111,6410.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cuisine audience
BrandAffinityCategory
Goop16.37×Internet & Social Media
Vocal harmony12.22×Music & Radio
Governor of Michigan19.41×Politics & Society
Grinch9.27×Movies & TV
Historic site9.35×Arts & Culture
Fairy godmother13.95×Literature
Hibachi13.95×Food & Beverages
Google Home11.42×Technology & Electronics
Hipster16.9×Politics & Society
Cherish (group)17.73×Music & Radio
Mathcore12.94×Music & Radio
TV Fanatic15.56×Movies & TV
No Escape (1994 film)15.73×Movies & TV
Combat sport2.11×Sports
El Paso County, Colorado16.86×Travel & Leisure
La Jolla11.3×Travel & Leisure
Guitarist (magazine)13.95×Music & Radio
Harlow14.23×Travel & Leisure
Kikar HaShabbat19.31×News
Hardik Pandya16.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cuisine audience
TraitClusterScore
IndulgenceJOY1.37
Early Adopter MentalityPOWER1.19
LGBTQ+ IdentityOPEN1.12
Risk AppetiteTHRILL1.11
Healthy LifestyleBALANCE1.07
Design AffinityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Cuisine
CountryShare
United States16.6%
Japan7.3%
Italy5.5%

See Cuisine audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Cuisine have in United States?

Cuisine has an estimated audience of 102,799,080 people in United States, concentrated in California and Texas.

What is the gender split and age of Cuisine fans?

57.3% of Cuisine fans are female, 42.7% are male, with an average age of 40.3 years.

Which brands do Cuisine fans like most?

Cuisine fans show strongest brand affinity for Goop (16.37×), Vocal harmony (12.22×), and Governor of Michigan (19.41×) over the country average.

Where do Cuisine fans live in United States?

Cuisine fans in United States are most concentrated in California (reach 15,721,951), Texas (reach 11,050,650), and Florida (reach 8,458,408). These three regions account for the largest share of the active audience.

What other brands do Cuisine fans also like?

Beyond Cuisine itself, the audience over-indexes on Vocal harmony (12.22×), Governor of Michigan (19.41×), Grinch (9.27×), and Historic site (9.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.