Rascasse Audience Intelligence

Cuisine Audience in United States

A data profile of the people who buy, follow and care about Cuisine in United States — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 102,799,080 people in United States.

#42among Lifestyle cluster in United States#57among Topic in United States#7in Food & Beverages

The average Cuisine fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Innovation, Diaper bag, with strongest over-indexing on Planet Fitness (1.89× the country average).

Demographically, the Cuisine audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cuisine fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cuisine profile in United States.

Audience size
102.8M
in United States
Gender
57.3%♀
42.7% male
Age
40.3
average years
Country rank
#72
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cuisine fans

57.3% are female, 42.7% are male, average age 40.3.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Cuisine audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.3
Estimated audience size102,799,080
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Cuisine audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Cuisine audience comes from United States.

Worldwide audience distribution share by country for Cuisine
CountryShare
United States16.6%
Japan7.3%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~5.5M1.96×
02Ohio~4.5M1.41×
03California~15M1.28×
04Hawaii~600K1.27×
05New York~7M1.24×
06Texas~11M1.22×
07Virginia~3M1.16×
08New Jersey~3M1.15×
09Washington~2.5M1.14×
10Georgia~3.5M1.10×
11North Carolina~3.5M1.09×
12Washington, District of Columbia~300K1.08×
13Kansas~900K1.07×
14Maryland~2M1.06×
15Illinois~3.5M1.05×
16Louisiana~1.5M1.05×
17Nevada~1M1.03×
18Florida~7M1.01×
19Oregon~1M1.00×
20Delaware~300K1.00×
21South Carolina~1.5M0.99×
22Arizona~2M0.98×
23Indiana~2M0.98×
24New Mexico~500K0.98×
25Missouri~1.5M0.97×
26North Dakota~200K0.97×
27Pennsylvania~3.5M0.96×
28Oklahoma~1M0.96×
29Alaska~200K0.95×
30Arkansas~800K0.93×
31Mississippi~800K0.93×
32Wisconsin~1.5M0.92×
33Connecticut~900K0.92×
34Rhode Island~300K0.92×
35South Dakota~200K0.92×
36Massachusetts~2M0.91×
37Alabama~1.5M0.91×
38Kentucky~1M0.91×
39Nebraska~500K0.91×
40Colorado~1.5M0.89×
41Utah~800K0.89×
42Idaho~500K0.89×
43Vermont~200K0.89×
44Minnesota~1.5M0.88×
45Tennessee~2M0.87×
46New Hampshire~300K0.86×
47Montana~200K0.86×
48Iowa~700K0.85×
49Maine~300K0.85×
50West Virginia~400K0.84×
Fig. 06

Affinity by region

Affinity by region — Cuisine, United States
0.84×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cuisine audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV2.57×
02Diaper bagKids & Family2.44×
03InnovationBusiness & Career2.11×
04Non-alcoholic beverageFood & Beverages2.11×
05UniqloShopping2.11×
06Shōnen mangaLiterature2.11×
07ClarinetMusic & Radio2.05×
08Virtual realityTechnology & Electronics1.91×
09Planet FitnessSports1.89×
10MetaphysicsBusiness & Career1.71×
11Real propertyHome & Garden1.68×
12BakeryFood & Beverages1.67×
13LumberHome & Garden1.59×
14Street foodFood & Beverages1.56×
15Solar energyHome & Garden1.54×
16PastryFood & Beverages1.54×
17Fast food restaurantsFood & Beverages1.54×
18Apple TVMovies & TV1.53×
19LegoKids & Family1.53×
20FedExBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.47×
Early Adopter MentalityPOWER1.20×
Risk AppetiteTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cuisine audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
PatriotismCONSERVATISM0.92×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cuisine have in United States?

Cuisine has an estimated audience of 102,799,080 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cuisine fans?

57.3% of Cuisine fans are female, 42.7% are male, with an average age of 40.3 years.

03

Which brands do Cuisine fans like most?

Cuisine fans show strongest brand affinity for Planet Fitness (1.89×), Innovation (2.11×), and Diaper bag (2.44×) over the country average.

04

Where do Cuisine fans live in United States?

Cuisine fans in United States are most concentrated in California (reach ~15M), Texas (reach ~11M), and New York (reach ~7M). These three regions account for the largest share of the active audience.

05

What other brands do Cuisine fans also like?

Beyond Cuisine itself, the audience over-indexes on Innovation (2.11×), Diaper bag (2.44×), Bakery (1.67×), and Real property (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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