Rascasse Audience Intelligence

Universal Studios Audience in United States

A data profile of the people who buy, follow and care about Universal Studios in United States — modelled from more than twelve digital signal sources. Universal Studios has an estimated audience of 7,774,840 people in United States.

#290among POI in United States#382in Movies & TV

The average Universal Studios fan in United States is 34.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Arts and music, Sports, Music, with strongest over-indexing on Arts and music (2.98× the country average).

Demographically, the Universal Studios audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Universal Studios fan in United States is more female, around 34.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Arts and music.

Category: Movies & TV · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Universal Studios profile in United States.

Audience size
7.8M
in United States
Gender
74.0%♀
26.0% male
Age
34.7
average years
Country rank
#4572
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Universal Studios fans

74.0% are female, 26.0% are male, average age 34.7.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Universal Studios audience in United States
MetricValue
Female74.0%
Male26.0%
Average age34.7
Estimated audience size7,774,840
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Universal Studios audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3921%
40-4917%
50+10%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Universal Studios audience comes from United States.

Worldwide audience distribution share by country for Universal Studios
CountryShare
United States26.2%
Japan18.5%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Universal Studios audience in United States is strongest.

Fig. 05

Top regions by affinity

Universal Studios fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3.5M7.02×
02California~2.5M3.17×
03Alabama~200K1.99×
04South Carolina~200K1.68×
05Georgia~400K1.65×
06Louisiana~100K1.49×
07Mississippi~90K1.36×
08Nevada~100K1.28×
09North Carolina~300K1.20×
10Arizona~200K1.17×
11Tennessee~200K1.08×
12Kentucky~100K1.00×
13Virginia~200K0.94×
14Utah~60K0.91×
15West Virginia~30K0.91×
16Delaware~20K0.87×
17Ohio~200K0.83×
18New Jersey~200K0.82×
19Hawaii~30K0.82×
20Pennsylvania~200K0.81×
21Maryland~100K0.81×
22New Hampshire~20K0.81×
23Texas~500K0.80×
24Michigan~200K0.77×
25New York~300K0.76×
26Indiana~100K0.75×
27Maine~20K0.75×
28Connecticut~60K0.74×
29Rhode Island~20K0.74×
30Washington~100K0.72×
31New Mexico~30K0.72×
32Massachusetts~100K0.71×
33Oregon~60K0.68×
34Arkansas~40K0.68×
35Idaho~30K0.67×
36Colorado~80K0.66×
37Illinois~200K0.65×
38Oklahoma~50K0.63×
39Missouri~80K0.61×
40Washington, District of Columbia~10K0.61×
41Alaska~10K0.61×
42Nebraska~20K0.60×
43Wisconsin~70K0.59×
44North Dakota~9K0.58×
45Kansas~30K0.57×
46South Dakota~10K0.56×
47Vermont~8K0.56×
48Iowa~30K0.54×
49Montana~10K0.51×
50Minnesota~60K0.50×
Fig. 06

Affinity by region

Affinity by region — Universal Studios, United States
0.50×1.00×7.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Universal Studios audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Universal Studios audience
#·InterestCategoryAffinity×
01ParentKids & Family3.94×
02EnergyHome & Garden3.58×
03CelebrityMovies & TV3.34×
04Arts and musicArts & Culture2.98×
05SportsSports2.93×
06EntertainmentMovies & TV2.90×
07PetsPets & Animals2.88×
08MoviesMovies & TV2.85×
09Outdoor recreationSports2.85×
10MusicBusiness & Career2.84×
11FoodFood & Beverages2.82×
12ReadingLiterature2.80×
13Food and drinkFood & Beverages2.77×
14Live eventsMusic & Radio2.76×
15Consumer electronicsTechnology & Electronics2.73×
16GamesGames2.64×
17BeveragesFood & Beverages2.59×
18ClothingFashion & Accessoires2.46×
19ShoppingShopping2.43×
20Fitness and wellnessSports2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Universal Studios audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Universal Studios audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
Urban LifestyleOPEN2.09×
IndividualismJOY1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Universal Studios audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
Quality AwarenessPREMIUM0.58×
Risk AppetiteTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Universal Studios have in United States?

Universal Studios has an estimated audience of 7,774,840 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Universal Studios fans?

74.0% of Universal Studios fans are female, 26.0% are male, with an average age of 34.7 years.

03

Which brands do Universal Studios fans like most?

Universal Studios fans show strongest brand affinity for Arts and music (2.98×), Sports (2.93×), and Music (2.84×) over the country average.

04

Where do Universal Studios fans live in United States?

Universal Studios fans in United States are most concentrated in Florida (reach ~3.5M), California (reach ~2.5M), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Universal Studios fans also like?

Beyond Universal Studios itself, the audience over-indexes on Sports (2.93×), Music (2.84×), Food and drink (2.77×), and Movies (2.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Universal Studios audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Studios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →