Universal Studios Audience in United States

Universal Studios logo

Universal Studios has an estimated audience of 7,774,840 people in United States. 74.0% are female, 26.0% are male, average age 34.7. Top regions: Florida, California, Texas. Top brand affinities: Arts and music, Sports, Music, Food and drink, Movies.

The average Universal Studios fan in United States is 34.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Arts and music, Sports, Music, with strongest over-indexing on Arts and music (2.98× the country average). Demographically, the Universal Studios audience skews more female with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: POI

Demographics of Universal Studios fans

Demographic split for Universal Studios audience in United States
MetricValue
Female74.0%
Male26.0%
Average age34.7
Estimated audience size7,774,840

Audience persona

The typical Universal Studios fan in United States is more female, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Arts and music.

Top regions in United States

Top regions ranked by reach for Universal Studios in United States
RegionReachAffinity
Florida3,815,6797.25×
California2,502,5812.93×
Texas550,2340.82×
Georgia373,6261.56×
New York344,8750.79×
North Carolina282,9151.21×
Pennsylvania220,4030.84×
Ohio207,1400.86×
Alabama194,3801.79×
Arizona192,8131.21×
Virginia188,8411×
Illinois180,9510.7×
South Carolina180,1681.54×
Michigan173,4780.85×
New Jersey169,9180.86×
Tennessee169,8721.09×
Louisiana154,3631.54×
Washington116,1110.74×
Massachusetts109,5850.72×
Maryland106,7530.8×
Kentucky102,5441.05×
Indiana102,3640.72×
Nevada94,2021.25×
Colorado88,7100.72×
Mississippi83,8081.31×
Missouri75,1960.6×
Wisconsin71,1990.61×
Utah64,8680.93×
Oregon62,9300.71×
Connecticut57,8270.74×
Minnesota57,0110.51×
Oklahoma53,9580.62×
Arkansas41,4760.65×
Kansas34,6200.57×
Iowa34,1070.53×
West Virginia32,4130.9×
Hawaii28,0730.84×
New Mexico26,7720.69×
Idaho25,1430.64×
New Hampshire23,5990.77×
Nebraska23,1090.59×
Maine21,8370.78×
Delaware17,9720.84×
Rhode Island16,5050.67×
Washington, District of Columbia14,0070.6×
Montana10,2430.47×
Alaska8,9860.54×
South Dakota8,9360.5×
North Dakota8,4750.53×
Vermont6,9820.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Universal Studios audience
BrandAffinityCategory
Arts and music2.98×Arts & Culture
Sports2.93×Sports
Music2.84×Business & Career
Food and drink2.77×Food & Beverages
Movies2.85×Movies & TV
Food2.82×Food & Beverages
Reading2.8×Literature
Entertainment2.9×Movies & TV
Pets2.88×Pets & Animals
Consumer electronics2.73×Technology & Electronics
Outdoor recreation2.85×Sports
Live events2.76×Music & Radio
Parent3.94×Kids & Family
Celebrity3.34×Movies & TV
Games2.64×Games
Shopping2.43×Shopping
Clothing2.46×Fashion & Accessoires
Fitness and wellness2.36×Sports
Energy3.58×Home & Garden
Beverages2.59×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Universal Studios audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
TravellingTHRILL1.34
Early Adopter MentalityPOWER1.32
Urban LifestyleOPEN1.3
ExtroversionTHRILL1.24
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Universal Studios
CountryShare
United States26.2%
Japan18.5%
Brazil6.4%

See Universal Studios audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Universal Studios have in United States?

Universal Studios has an estimated audience of 7,774,840 people in United States, concentrated in Florida and California.

What is the gender split and age of Universal Studios fans?

74.0% of Universal Studios fans are female, 26.0% are male, with an average age of 34.7 years.

Which brands do Universal Studios fans like most?

Universal Studios fans show strongest brand affinity for Arts and music (2.98×), Sports (2.93×), and Music (2.84×) over the country average.

Where do Universal Studios fans live in United States?

Universal Studios fans in United States are most concentrated in Florida (reach 3,815,679), California (reach 2,502,581), and Texas (reach 550,234). These three regions account for the largest share of the active audience.

What other brands do Universal Studios fans also like?

Beyond Universal Studios itself, the audience over-indexes on Sports (2.93×), Music (2.84×), Food and drink (2.77×), and Movies (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Studios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.