Rascasse Audience Intelligence

Universal Studios Audience in Germany

A data profile of the people who buy, follow and care about Universal Studios in Germany — modelled from more than twelve digital signal sources. Universal Studios has an estimated audience of 1,155,575 people in Germany.

#425among POI in Germany#646in Movies & TV

The average Universal Studios fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Marvels, The Devil Wears Prada (film), Reese Witherspoon, with strongest over-indexing on Marvels (24.62× the country average).

Demographically, the Universal Studios audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Universal Studios fan in Germany is balanced, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Marvels.

Category: Movies & TV · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Universal Studios profile in Germany.

Audience size
1.2M
in Germany
Gender
49.3%♀
50.7% male
Age
37.2
average years
Country rank
#5737
POI in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Universal Studios fans

49.3% are female, 50.7% are male, average age 37.2.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Universal Studios audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age37.2
Estimated audience size1,155,575
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Universal Studios audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3924%
40-4922%
50+12%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Universal Studios audience comes from Germany.

Worldwide audience distribution share by country for Universal Studios
CountryShare
United States26.2%
Japan18.5%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Universal Studios audience in Germany is strongest.

Fig. 05

Top regions by affinity

Universal Studios fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.23×
02Baden-Württemberg~200K1.21×
03Bayern~200K1.20×
04Hessen~100K1.17×
05Rheinland-Pfalz~70K1.17×
06Nordrhein-Westfalen~300K1.13×
07Berlin~50K1.05×
08Saarland~10K1.05×
09Schleswig-Holstein~40K1.03×
10Niedersachsen~100K0.99×
11Bremen~10K0.99×
12Brandenburg~30K0.87×
13Sachsen~40K0.79×
14Thüringen~20K0.79×
15Sachsen-Anhalt~20K0.74×
16Mecklenburg-Vorpommern~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Universal Studios, Germany
0.73×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Universal Studios audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Universal Studios audience
#·InterestCategoryAffinity×
01MarvelsLiterature24.62×
02SeaWorld OrlandoTravel & Leisure22.56×
03Disney California AdventureTravel & Leisure19.57×
04Remember Me (2010 film)Movies & TV14.43×
05Orlando, FloridaTravel & Leisure11.43×
06Reese WitherspoonMovies & TV11.12×
07The Devil Wears Prada (film)Movies & TV10.81×
08Joey KingMovies & TV9.90×
09Snow WhiteMovies & TV8.78×
10Titanic (1997 film)Movies & TV6.51×
11Cinderella (1950 film)Movies & TV5.99×
12Deadline.comNews5.63×
13Scooby-DooMovies & TV4.32×
14Jacob ElordiMovies & TV4.09×
15DuneMovies & TV3.05×
16BarbieMovies & TV2.23×
17TagesschauMovies & TV2.15×
18HugendubelShopping2.12×
19SupermanMovies & TV1.99×
20RossmannShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Universal Studios audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Universal Studios audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.25×
CreativityOPEN1.22×
Family OrientationCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Universal Studios audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
Luxury OrientationPREMIUM0.91×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Universal Studios have in Germany?

Universal Studios has an estimated audience of 1,155,575 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Universal Studios fans?

49.3% of Universal Studios fans are female, 50.7% are male, with an average age of 37.2 years.

03

Which brands do Universal Studios fans like most?

Universal Studios fans show strongest brand affinity for Marvels (24.62×), The Devil Wears Prada (film) (10.81×), and Reese Witherspoon (11.12×) over the country average.

04

Where do Universal Studios fans live in Germany?

Universal Studios fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Universal Studios fans also like?

Beyond Universal Studios itself, the audience over-indexes on The Devil Wears Prada (film) (10.81×), Reese Witherspoon (11.12×), SeaWorld Orlando (22.56×), and Tagesschau (2.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Universal Studios audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Universal Studios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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