Marvels Audience in Germany
Marvels has an estimated audience of 353,757 people in Germany. 41.4% are female, 58.6% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Gil Ofarim, Huizen, Harlow, CAC 40.
The average Marvels fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Gil Ofarim, Huizen, with strongest over-indexing on Progressive rock (2.49× the country average). Demographically, the Marvels audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand
Demographics of Marvels fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 33.0 |
| Estimated audience size | 353,757 |
Audience persona
The typical Marvels fan in Germany is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,678 | 1.34× |
| Bayern | 58,314 | 1.03× |
| Niedersachsen | 38,823 | 1.13× |
| Hessen | 33,833 | 1.26× |
| Baden-Württemberg | 33,476 | 0.69× |
| Rheinland-Pfalz | 18,327 | 1.03× |
| Sachsen | 17,856 | 1.03× |
| Berlin | 15,965 | 1.01× |
| Schleswig-Holstein | 12,678 | 1× |
| Brandenburg | 10,699 | 0.97× |
| Sachsen-Anhalt | 8,350 | 0.91× |
| Hamburg | 7,747 | 0.97× |
| Thüringen | 7,721 | 0.86× |
| Mecklenburg-Vorpommern | 5,486 | 0.81× |
| Saarland | 4,277 | 0.98× |
| Bremen | 2,957 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.49× | Music & Radio |
| Gil Ofarim | 1.89× | Music & Radio |
| Huizen | 8.09× | Travel & Leisure |
| Harlow | 20× | Travel & Leisure |
| CAC 40 | 1.52× | Business & Career |
| Istanbul Aydın University | 15.21× | Business & Career |
| KLIX (AM) | 2.51× | Music & Radio |
| Turner & Hooch | 18.53× | Movies & TV |
| Nebelung | 8.46× | Pets & Animals |
| Commercial mortgage | 1.7× | Business & Career |
| Grinch | 2.04× | Movies & TV |
| Handmade Gifts | 1.68× | Kids & Family |
| Cleethorpes | 31.42× | Travel & Leisure |
| Škoda Kodiaq | 1.68× | Cars & Mobility |
| Goon | 4.82× | Movies & TV |
| 3D printing | 1.67× | Technology & Electronics |
| Salzkammergut | 5.64× | Travel & Leisure |
| Figure painting (hobby) | 2.7× | Arts & Culture |
| Este, Veneto | 1.64× | Travel & Leisure |
| Sukhoi | 11.2× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.47 |
| Indulgence | JOY | 1.43 |
| Luxury Orientation | PREMIUM | 1.37 |
| Sustainability | BALANCE | 1.32 |
| Travelling | THRILL | 1.28 |
| Convenience Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.4% |
| Japan | 5.7% |
See Marvels audiences in other countries
More Literature audiences in Germany
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- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Marvels have in Germany?
Marvels has an estimated audience of 353,757 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marvels fans?
41.4% of Marvels fans are female, 58.6% are male, with an average age of 33.0 years.
Which brands do Marvels fans like most?
Marvels fans show strongest brand affinity for Progressive rock (2.49×), Gil Ofarim (1.89×), and Huizen (8.09×) over the country average.
Where do Marvels fans live in Germany?
Marvels fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,678), Bayern (reach 58,314), and Niedersachsen (reach 38,823). These three regions account for the largest share of the active audience.
What other brands do Marvels fans also like?
Beyond Marvels itself, the audience over-indexes on Gil Ofarim (1.89×), Huizen (8.09×), Harlow (20×), and CAC 40 (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marvels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.