Zanzibar Audience in Germany
Zanzibar has an estimated audience of 340,210 people in Germany. 58.3% are female, 41.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Women's Professional Soccer, Dar es Salaam, Tanzania, Steffi Jones, Nestea.
The average Zanzibar fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Women's Professional Soccer, Dar es Salaam, Tanzania, with strongest over-indexing on Women's Professional Soccer (198.6× the country average). Demographically, the Zanzibar audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Zanzibar fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.3 |
| Estimated audience size | 340,210 |
Audience persona
The typical Zanzibar fan in Germany is more female, around 42.3 years old, with strong Sports Activity tendencies and a notable affinity for Women's Professional Soccer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,472 | 1.34× |
| Bayern | 72,014 | 1.32× |
| Baden-Württemberg | 60,863 | 1.31× |
| Hessen | 41,336 | 1.59× |
| Niedersachsen | 31,271 | 0.95× |
| Berlin | 20,511 | 1.35× |
| Rheinland-Pfalz | 17,933 | 1.05× |
| Sachsen | 10,826 | 0.65× |
| Hamburg | 10,186 | 1.32× |
| Schleswig-Holstein | 10,008 | 0.82× |
| Brandenburg | 7,134 | 0.68× |
| Thüringen | 5,428 | 0.63× |
| Sachsen-Anhalt | 4,950 | 0.56× |
| Saarland | 3,567 | 0.85× |
| Mecklenburg-Vorpommern | 3,259 | 0.5× |
| Bremen | 3,149 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Women's Professional Soccer | 198.6× | Sports |
| Dar es Salaam | 145.49× | Travel & Leisure |
| Tanzania | 29.24× | Travel & Leisure |
| Steffi Jones | 99.94× | Sports |
| Nestea | 135.06× | Food & Beverages |
| TUI | 6.28× | Travel & Leisure |
| Sonnenklar.TV | 7.58× | Travel & Leisure |
| Neil Armstrong | 21.21× | Politics & Society |
| Marvels | 20× | Literature |
| Nairobi | 25.35× | Travel & Leisure |
| Colombo | 22.86× | Travel & Leisure |
| Ryanair | 2.81× | Travel & Leisure |
| HolidayCheck | 4.24× | Travel & Leisure |
| Borussia Dortmund | 1.54× | Sports |
| Nice | 3.79× | Travel & Leisure |
| YouTube Music | 4.16× | Internet & Social Media |
| Hotels | 2× | Travel & Leisure |
| Beaches | 2.57× | Travel & Leisure |
| Lidl | 1.79× | Shopping |
| Seaside resort | 4.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.04 |
| Design Affinity | PREMIUM | 1.84 |
| Quality Awareness | PREMIUM | 1.77 |
| Community Orientation | OPEN | 1.75 |
| Luxury Orientation | PREMIUM | 1.68 |
| Indulgence | JOY | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Zambia | 8.3% |
| Poland | 7.4% |
| Italy | 6.4% |
See Zanzibar audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Zanzibar have in Germany?
Zanzibar has an estimated audience of 340,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zanzibar fans?
58.3% of Zanzibar fans are female, 41.7% are male, with an average age of 42.3 years.
Which brands do Zanzibar fans like most?
Zanzibar fans show strongest brand affinity for Women's Professional Soccer (198.6×), Dar es Salaam (145.49×), and Tanzania (29.24×) over the country average.
Where do Zanzibar fans live in Germany?
Zanzibar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,472), Bayern (reach 72,014), and Baden-Württemberg (reach 60,863). These three regions account for the largest share of the active audience.
What other brands do Zanzibar fans also like?
Beyond Zanzibar itself, the audience over-indexes on Dar es Salaam (145.49×), Tanzania (29.24×), Steffi Jones (99.94×), and Nestea (135.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zanzibar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.