Marvels Audience in United States

Marvels logo

Marvels has an estimated audience of 1,557,266 people in United States. 29.1% are female, 70.9% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Monogram, Dog breed, Nia Jax, Captain America (1990 film), Israel.

The average Marvels fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, Dog breed, Nia Jax, with strongest over-indexing on Monogram (8.53× the country average). Demographically, the Marvels audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand

Demographics of Marvels fans

Demographic split for Marvels audience in United States
MetricValue
Female29.1%
Male70.9%
Average age35.4
Estimated audience size1,557,266

Audience persona

The typical Marvels fan in United States is more male, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Marvels in United States
RegionReachAffinity
California219,4461.28×
Texas167,0991.25×
Florida125,7821.19×
New York106,8461.23×
Illinois56,5501.09×
Georgia55,3131.15×
Pennsylvania50,8920.97×
Ohio50,0191.04×
North Carolina49,1951.05×
New Jersey41,5541.05×
Michigan40,2200.99×
Virginia39,1681.03×
Arizona38,4181.21×
Tennessee34,8731.12×
Washington31,5181.01×
Maryland30,9701.16×
Massachusetts30,2950.99×
Indiana30,2941.06×
Missouri24,4580.97×
Colorado23,1360.94×
Alabama22,8031.05×
South Carolina21,2530.91×
Kentucky20,4581.05×
Minnesota19,9360.89×
Louisiana18,9820.95×
Oklahoma18,7581.08×
Wisconsin18,1440.77×
Nevada17,6121.17×
Oregon16,9140.95×
Utah15,9261.14×
Mississippi15,4681.21×
Connecticut15,4310.99×
Kansas15,4191.26×
Iowa13,7631.07×
Arkansas10,7360.84×
Nebraska7,1260.91×
New Mexico7,0140.9×
Idaho5,9020.76×
West Virginia5,8860.81×
Hawaii5,7790.86×
Vermont4,8451.77×
New Hampshire4,6960.77×
Rhode Island4,6620.94×
Washington, District of Columbia4,0920.87×
Maine3,9660.71×
Delaware3,6580.85×
Alaska2,9070.87×
Montana2,7710.64×
South Dakota2,6150.73×
North Dakota2,6080.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marvels audience
BrandAffinityCategory
Monogram8.53×Home & Garden
Dog breed2.33×Pets & Animals
Nia Jax15.45×Sports
Captain America (1990 film)6.45×Movies & TV
Israel2.97×Travel & Leisure
Surf kayaking20×Sports
Jezebel (film)8.52×Movies & TV
Staycation4.04×Home & Garden
Throne of Glass8.95×Literature
Home construction1.72×Home & Garden
Daiwa, Hiroshima53.51×Travel & Leisure
Hope For Paws20×Pets & Animals
3D printing2.48×Technology & Electronics
JDSU2.91×Business & Career
Alaska1.59×Travel & Leisure
Nebraska Cornhuskers football3.31×Sports
College of the Holy Cross13.98×Business & Career
Jeep Grand Cherokee (WJ)5.37×Cars & Mobility
Zach Ertz6.9×Sports
Coba32.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marvels audience
TraitClusterScore
Risk AppetiteTHRILL2.24
Early Adopter MentalityPOWER1.56
PatriotismCONSERVATISM1.54
ExtroversionTHRILL1.34
Urban LifestyleOPEN1.32
Luxury OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Marvels
CountryShare
United States16.1%
Brazil6.4%
Japan5.7%

See Marvels audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Marvels have in United States?

Marvels has an estimated audience of 1,557,266 people in United States, concentrated in California and Texas.

What is the gender split and age of Marvels fans?

29.1% of Marvels fans are female, 70.9% are male, with an average age of 35.4 years.

Which brands do Marvels fans like most?

Marvels fans show strongest brand affinity for Monogram (8.53×), Dog breed (2.33×), and Nia Jax (15.45×) over the country average.

Where do Marvels fans live in United States?

Marvels fans in United States are most concentrated in California (reach 219,446), Texas (reach 167,099), and Florida (reach 125,782). These three regions account for the largest share of the active audience.

What other brands do Marvels fans also like?

Beyond Marvels itself, the audience over-indexes on Dog breed (2.33×), Nia Jax (15.45×), Captain America (1990 film) (6.45×), and Israel (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marvels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.