Rascasse Audience Intelligence

Marvels Target Market in United States

A data profile of the people who buy, follow and care about Marvels in United States — modelled from more than twelve digital signal sources. Marvels has an estimated audience of 1,510,442 people in United States.

#1839among Brand in United States#319in Literature

The average Marvels fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FlightAware, Freddy vs. Jason, Doctor Stranger, with strongest over-indexing on FlightAware (73.49× the country average).

Demographically, the Marvels audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marvels fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.

Category: Literature · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marvels profile in United States.

Audience size
1.5M
in United States
Gender
29.1%♀
70.9% male
Age
35.4
average years
Country rank
#17671
Brand in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marvels

29.1% are female, 70.9% are male, average age 35.4.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Marvels audience in United States
MetricValue
Female29.1%
Male70.9%
Average age35.4
Estimated audience size1,510,442
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Marvels audience in United States
Age bracketShare%
16-1925%
20-2926%
30-3921%
40-4918%
50+11%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Marvels audience comes from United States.

Worldwide audience distribution share by country for Marvels
CountryShare
United States15.7%
Brazil6.1%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marvels audience in United States is strongest.

Fig. 05

Top regions by affinity

Marvels customers by region in United States
#RegionReachAffinity×
01Vermont~5K1.70×
02California~200K1.26×
03Texas~200K1.18×
04Iowa~20K1.17×
05Kansas~10K1.17×
06Mississippi~10K1.14×
07Florida~100K1.13×
08New York~100K1.13×
09Georgia~50K1.13×
10Arizona~40K1.13×
11Maryland~30K1.12×
12Alabama~20K1.12×
13Nevada~20K1.12×
14Oklahoma~20K1.11×
15Utah~20K1.11×
16Louisiana~20K1.08×
17Tennessee~30K1.07×
18Kentucky~20K1.07×
19Illinois~50K1.04×
20New Jersey~40K1.04×
21Indiana~30K1.04×
22Virginia~40K1.03×
23Connecticut~20K1.02×
24North Carolina~50K1.00×
25Ohio~50K0.99×
26Missouri~20K0.98×
27Rhode Island~5K0.98×
28Pennsylvania~50K0.97×
29Nebraska~8K0.97×
30Michigan~40K0.96×
31Washington~30K0.96×
32South Carolina~20K0.96×
33Massachusetts~30K0.93×
34New Mexico~7K0.93×
35South Dakota~3K0.92×
36Alaska~3K0.92×
37Oregon~20K0.91×
38West Virginia~7K0.91×
39Arkansas~10K0.90×
40Colorado~20K0.88×
41Minnesota~20K0.88×
42Delaware~4K0.88×
43North Dakota~3K0.87×
44Idaho~6K0.83×
45Hawaii~6K0.83×
46Wisconsin~20K0.82×
47Washington, District of Columbia~4K0.81×
48New Hampshire~5K0.79×
49Maine~4K0.76×
50Montana~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Marvels, United States
0.73×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marvels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marvels audience
#·InterestCategoryAffinity×
01Freddy vs. JasonMovies & TV193.01×
02Hyrule WarriorsGames101.64×
03Doctor StrangerMovies & TV83.65×
04FlightAwareTravel & Leisure73.49×
05Lost in SpaceMovies & TV28.64×
0624 (TV series)Movies & TV20.00×
07House of Cards (U.S. TV series)Movies & TV20.00×
08Jrue HolidaySports20.00×
09Die HardMovies & TV19.54×
10Michael ShannonMovies & TV18.41×
11Toy Story (franchise)Movies & TV16.58×
12NBA League PassSports15.71×
13Halo (series)Games15.65×
14Black Panther (film)Movies & TV13.80×
15Dylan O'BrienMovies & TV10.90×
16DC ComicsLiterature10.00×
17ArrowMovies & TV9.63×
18GameStopGames4.93×
19SupermanMovies & TV4.11×
20RadioTechnology & Electronics3.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marvels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marvels audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
SpiritualityBALANCE1.58×
Early Adopter MentalityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marvels audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.67×
DIY MentalityTHRILL0.68×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marvels's target market in United States?

Marvels's target market in United States covers an estimated 1,510,442 people, concentrated in California and Texas.

02

What is the gender split and age of Marvels customers?

29.1% of the Marvels audience are female, 70.9% are male, with an average age of 35.4 years.

03

Which brands do Marvels fans like most?

Marvels fans show strongest brand affinity for FlightAware (73.49×), Freddy vs. Jason (193.01×), and Doctor Stranger (83.65×) over the country average.

04

Where do Marvels fans live in United States?

Marvels fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Marvels fans also like?

Beyond Marvels itself, the audience over-indexes on Freddy vs. Jason (193.01×), Doctor Stranger (83.65×), Hyrule Warriors (101.64×), and Superman (4.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Marvels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marvels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →