Rascasse Audience Intelligence

Halo (series) Audience in United States

A data profile of the people who buy, follow and care about Halo (series) in United States — modelled from more than twelve digital signal sources. Halo (series) has an estimated audience of 3,973,311 people in United States.

#10among Shooter in United States#58among Video / Board Game in United States#159in Games

The average Halo (series) fan in United States is 32.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peacemaker, Superman, Invincible (2006 film), with strongest over-indexing on Peacemaker (6.26× the country average).

Demographically, the Halo (series) audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halo (series) fan in United States is more male, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Peacemaker.

Category: Games · Type: Video / Board Game · Subtype: Shooter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halo (series) profile in United States.

Audience size
4M
in United States
Gender
30.6%♀
69.4% male
Age
32.8
average years
Country rank
#8098
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halo (series) fans

30.6% are female, 69.4% are male, average age 32.8.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Halo (series) audience in United States
MetricValue
Female30.6%
Male69.4%
Average age32.8
Estimated audience size3,973,311
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Halo (series) audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Halo (series) audience comes from United States.

Worldwide audience distribution share by country for Halo (series)
CountryShare
United States27.1%
United Kingdom6.8%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halo (series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Halo (series) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.97×
02Alaska~10K1.44×
03Utah~50K1.29×
04Alabama~70K1.18×
05Idaho~20K1.16×
06Washington~90K1.14×
07Nebraska~20K1.14×
08Texas~400K1.07×
09Arkansas~30K1.07×
10West Virginia~20K1.07×
11New Mexico~20K1.06×
12California~500K1.05×
13Nevada~40K1.05×
14Tennessee~80K1.04×
15Kentucky~50K1.04×
16Oregon~50K1.03×
17Montana~10K1.03×
18Missouri~70K1.02×
19South Carolina~60K1.01×
20Oklahoma~40K1.01×
21South Dakota~9K1.01×
22North Dakota~8K1.01×
23Colorado~60K0.98×
24Kansas~30K0.98×
25North Carolina~100K0.97×
26Wyoming~6K0.97×
27Florida~300K0.96×
28Wisconsin~60K0.96×
29Georgia~100K0.95×
30Maryland~70K0.95×
31Ohio~100K0.94×
32Virginia~90K0.94×
33Indiana~70K0.94×
34Mississippi~30K0.94×
35Michigan~100K0.93×
36Minnesota~50K0.93×
37Louisiana~50K0.93×
38Iowa~30K0.93×
39Hawaii~20K0.92×
40Illinois~100K0.91×
41New Jersey~90K0.91×
42Pennsylvania~100K0.90×
43New Hampshire~10K0.89×
44Maine~10K0.88×
45Connecticut~30K0.84×
46New York~200K0.81×
47Massachusetts~60K0.81×
48Delaware~9K0.80×
49Rhode Island~10K0.78×
50Washington, District of Columbia~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Halo (series), United States
0.76×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halo (series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halo (series) audience
#·InterestCategoryAffinity×
01Just Cause (video game)Games23.40×
02Metal Gear SolidGames22.43×
03Lawrence TaylorMovies & TV22.18×
04Randy MossSports21.36×
05Suikoden (video game)Games21.14×
06Tom Clancy's Rainbow Six SiegeGames20.15×
07Pablo SchreiberMovies & TV19.11×
08Natascha McElhoneMovies & TV18.07×
09Resident Evil 4Games17.46×
10Red Dead RedemptionGames15.11×
11Resistance (series)Games13.00×
12Jimmy ButlerSports11.96×
13Blade (film)Movies & TV11.80×
14Invincible (2006 film)Movies & TV11.69×
15The Last of UsGames11.49×
16Call of Duty: Black OpsGames9.93×
17PeacemakerMovies & TV6.26×
18FortniteGames4.77×
19Game consolesTechnology & Electronics3.85×
20SupermanMovies & TV3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halo (series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halo (series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Early Adopter MentalityPOWER1.15×
Social Media UsageJOY1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halo (series) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
TravellingTHRILL0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halo (series) have in United States?

Halo (series) has an estimated audience of 3,973,311 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Halo (series) fans?

30.6% of Halo (series) fans are female, 69.4% are male, with an average age of 32.8 years.

03

Which brands do Halo (series) fans like most?

Halo (series) fans show strongest brand affinity for Peacemaker (6.26×), Superman (3.38×), and Invincible (2006 film) (11.69×) over the country average.

04

Where do Halo (series) fans live in United States?

Halo (series) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Halo (series) fans also like?

Beyond Halo (series) itself, the audience over-indexes on Superman (3.38×), Invincible (2006 film) (11.69×), Resistance (series) (13×), and Pablo Schreiber (19.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Halo (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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