Halo (series) Audience in United States

Halo (series) logo

Halo (series) has an estimated audience of 3,968,473 people in United States. 30.6% are female, 69.4% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Peacemaker, Superman, The Last of Us, Resistance (series), Invincible (2006 film).

The average Halo (series) fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peacemaker, Superman, The Last of Us, with strongest over-indexing on Peacemaker (6.26× the country average). Demographically, the Halo (series) audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Shooter

Demographics of Halo (series) fans

Demographic split for Halo (series) audience in United States
MetricValue
Female30.6%
Male69.4%
Average age32.8
Estimated audience size3,968,473

Audience persona

The typical Halo (series) fan in United States is more male, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peacemaker.

Top regions in United States

Top regions ranked by reach for Halo (series) in United States
RegionReachAffinity
California470,4521.08×
Texas374,1411.1×
Florida274,1241.02×
New York190,3250.86×
Arizona167,8862.07×
Illinois125,1840.95×
North Carolina122,8761.03×
Pennsylvania121,8610.91×
Georgia121,4820.99×
Ohio118,7890.97×
Michigan99,4710.96×
Washington91,6551.15×
Virginia90,8520.94×
New Jersey88,9750.88×
Tennessee84,8411.07×
Alabama72,5521.31×
Indiana68,1540.94×
Massachusetts64,6890.83×
Maryland64,3620.94×
Missouri63,7811×
South Carolina63,1751.06×
Colorado61,3860.98×
Wisconsin56,3120.94×
Minnesota55,0150.97×
Kentucky49,8621×
Louisiana47,6680.93×
Oregon45,8741.01×
Oklahoma44,1271×
Utah43,4051.22×
Nevada39,7581.04×
Connecticut33,1540.83×
Arkansas32,9221.01×
Iowa30,3670.93×
Kansas29,9790.96×
Mississippi29,3460.9×
Nebraska23,3061.17×
Idaho20,9091.05×
West Virginia20,4061.1×
New Mexico19,8191×
Hawaii15,0690.88×
New Hampshire13,7430.88×
Maine12,6820.89×
Alaska12,3521.45×
Montana10,9701×
Rhode Island9,5390.76×
Washington, District of Columbia9,4120.79×
South Dakota8,7340.95×
Delaware8,3430.76×
North Dakota7,3490.9×
Wyoming5,2760.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halo (series) audience
BrandAffinityCategory
Peacemaker6.26×Movies & TV
Superman3.38×Movies & TV
The Last of Us11.49×Games
Resistance (series)13×Games
Invincible (2006 film)11.69×Movies & TV
Pablo Schreiber19.11×Movies & TV
Suikoden (video game)21.14×Games
Jimmy Butler11.96×Sports
Randy Moss21.36×Sports
Red Dead Redemption15.11×Games
Resident Evil 417.46×Games
Lawrence Taylor22.18×Movies & TV
Game consoles3.85×Technology & Electronics
Call of Duty5.9×Games
Blade (film)11.8×Movies & TV
Just Cause (video game)23.4×Games
Deion Sanders7.3×Sports
Call of Duty: Black Ops9.93×Games
Rise of the Guardians20.09×Movies & TV
Fortnite4.77×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halo (series) audience
TraitClusterScore
Early Adopter MentalityPOWER1.62
LGBTQ+ IdentityOPEN1.41
ExtroversionTHRILL1.35
Family OrientationCONSERVATISM1.25
IndividualismJOY1.19
PatriotismCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Halo (series)
CountryShare
United States27.1%
United Kingdom6.9%
Japan4.8%

See Halo (series) audiences in other countries

More Shooter audiences in United States

Frequently asked questions

How many fans does Halo (series) have in United States?

Halo (series) has an estimated audience of 3,968,473 people in United States, concentrated in California and Texas.

What is the gender split and age of Halo (series) fans?

30.6% of Halo (series) fans are female, 69.4% are male, with an average age of 32.8 years.

Which brands do Halo (series) fans like most?

Halo (series) fans show strongest brand affinity for Peacemaker (6.26×), Superman (3.38×), and The Last of Us (11.49×) over the country average.

Where do Halo (series) fans live in United States?

Halo (series) fans in United States are most concentrated in California (reach 470,452), Texas (reach 374,141), and Florida (reach 274,124). These three regions account for the largest share of the active audience.

What other brands do Halo (series) fans also like?

Beyond Halo (series) itself, the audience over-indexes on Superman (3.38×), The Last of Us (11.49×), Resistance (series) (13×), and Invincible (2006 film) (11.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halo (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.