Rascasse Audience Intelligence

Call of Duty: Black Ops Audience in United States

A data profile of the people who buy, follow and care about Call of Duty: Black Ops in United States — modelled from more than twelve digital signal sources. Call of Duty: Black Ops has an estimated audience of 5,035,201 people in United States.

#8among Shooter in United States#41among Video / Board Game in United States#126in Games

The average Call of Duty: Black Ops fan in United States is 28.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Massively multiplayer online games, Call of Duty: Modern Warfare 2, with strongest over-indexing on Mobile game (9.09× the country average).

Demographically, the Call of Duty: Black Ops audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Call of Duty: Black Ops fan in United States is more male, around 28.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.

Category: Games · Type: Video / Board Game · Subtype: Shooter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Call of Duty: Black Ops profile in United States.

Audience size
5M
in United States
Gender
19.9%♀
80.1% male
Age
28.3
average years
Country rank
#6673
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Call of Duty: Black Ops fans

19.9% are female, 80.1% are male, average age 28.3.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for Call of Duty: Black Ops audience in United States
MetricValue
Female19.9%
Male80.1%
Average age28.3
Estimated audience size5,035,201
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Call of Duty: Black Ops audience in United States
Age bracketShare%
16-1951%
20-2923%
30-3913%
40-498%
50+5%
Fig. 04

Worldwide distribution

44.4%

of the worldwide Call of Duty: Black Ops audience comes from United States.

Worldwide audience distribution share by country for Call of Duty: Black Ops
CountryShare
United States44.4%
Brazil16.0%
India8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Call of Duty: Black Ops audience in United States is strongest.

Fig. 05

Top regions by affinity

Call of Duty: Black Ops fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~70K1.31×
02Texas~500K1.25×
03West Virginia~30K1.25×
04Kentucky~70K1.18×
05Arkansas~50K1.16×
06Indiana~100K1.15×
07Missouri~90K1.14×
08Alaska~10K1.14×
09Kansas~40K1.13×
10Arizona~100K1.12×
11Idaho~30K1.11×
12New Mexico~30K1.10×
13Alabama~80K1.08×
14California~600K1.04×
15Ohio~200K1.04×
16Mississippi~40K1.04×
17South Dakota~10K1.04×
18Tennessee~100K1.03×
19Louisiana~70K1.03×
20Utah~50K1.02×
21Nebraska~30K1.02×
22Iowa~40K1.01×
23North Dakota~10K1.01×
24Michigan~100K1.00×
25South Carolina~80K1.00×
26Nevada~50K1.00×
27Washington~100K0.99×
28Oregon~60K0.99×
29Illinois~200K0.98×
30North Carolina~100K0.98×
31Virginia~100K0.97×
32Maine~20K0.97×
33Montana~10K0.96×
34Georgia~100K0.95×
35Wisconsin~70K0.95×
36Rhode Island~20K0.94×
37Pennsylvania~200K0.93×
38Delaware~10K0.93×
39Vermont~8K0.92×
40Colorado~70K0.91×
41New Hampshire~20K0.90×
42Hawaii~20K0.89×
43Minnesota~60K0.88×
44Maryland~80K0.87×
45Connecticut~40K0.87×
46Florida~300K0.85×
47New York~200K0.84×
48New Jersey~100K0.83×
49Massachusetts~80K0.79×
50Washington, District of Columbia~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Call of Duty: Black Ops, United States
0.78×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Call of Duty: Black Ops audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Call of Duty: Black Ops audience
#·InterestCategoryAffinity×
01Call of Duty: Modern Warfare 2Games28.43×
0228 Days LaterMovies & TV14.00×
03Massively multiplayer online gamesGames11.68×
04NvidiaTechnology & Electronics9.81×
05Mobile gameGames9.09×
06Disneyland ParisTravel & Leisure8.14×
07Action role-playing gameGames7.66×
08Call of DutyGames6.96×
09Action-adventure gameGames6.87×
10Real-time strategyGames6.46×
11Micro CenterShopping6.38×
12Arcade gameGames6.18×
13SteamGames5.18×
14Adventure gameGames4.85×
15Anime and manga fandomLiterature4.47×
16Game consolesTechnology & Electronics4.04×
17PokémonGames4.01×
18Online gamesGames3.28×
19Android (operating system)Technology & Electronics2.41×
20SupermanMovies & TV1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Call of Duty: Black Ops audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Call of Duty: Black Ops audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.07×
PatriotismCONSERVATISM1.66×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Call of Duty: Black Ops audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.55×
CreativityOPEN0.66×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Call of Duty: Black Ops have in United States?

Call of Duty: Black Ops has an estimated audience of 5,035,201 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Call of Duty: Black Ops fans?

19.9% of Call of Duty: Black Ops fans are female, 80.1% are male, with an average age of 28.3 years.

03

Which brands do Call of Duty: Black Ops fans like most?

Call of Duty: Black Ops fans show strongest brand affinity for Mobile game (9.09×), Massively multiplayer online games (11.68×), and Call of Duty: Modern Warfare 2 (28.43×) over the country average.

04

Where do Call of Duty: Black Ops fans live in United States?

Call of Duty: Black Ops fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Call of Duty: Black Ops fans also like?

Beyond Call of Duty: Black Ops itself, the audience over-indexes on Massively multiplayer online games (11.68×), Call of Duty: Modern Warfare 2 (28.43×), 28 Days Later (14×), and Action-adventure game (6.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Call of Duty: Black Ops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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