Rascasse Audience Intelligence

Jimmy Butler Audience in United States

A data profile of the people who buy, follow and care about Jimmy Butler in United States — modelled from more than twelve digital signal sources. Jimmy Butler has an estimated audience of 3,425,980 people in United States.

#96among Basketball in United States#1287among Person in United States#811in Sports

The average Jimmy Butler fan in United States is 30.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Reggie Jackson, Tobias Harris, Winona Ryder, with strongest over-indexing on Reggie Jackson (191.02× the country average).

Demographically, the Jimmy Butler audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jimmy Butler fan in United States is more male, around 30.1 years old, with strong Career Orientation tendencies and a notable affinity for Reggie Jackson.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jimmy Butler profile in United States.

Audience size
3.4M
in United States
Gender
19.8%♀
80.2% male
Age
30.1
average years
Country rank
#9202
Person in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jimmy Butler fans

19.8% are female, 80.2% are male, average age 30.1.

Fig. 02

Gender split

19.8%
Female
80.2%
Male
Demographic split for Jimmy Butler audience in United States
MetricValue
Female19.8%
Male80.2%
Average age30.1
Estimated audience size3,425,980
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Jimmy Butler audience in United States
Age bracketShare%
16-1942%
20-2926%
30-3918%
40-499%
50+6%
Fig. 04

Worldwide distribution

41.1%

of the worldwide Jimmy Butler audience comes from United States.

Worldwide audience distribution share by country for Jimmy Butler
CountryShare
United States41.1%
Philippines8.5%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jimmy Butler audience in United States is strongest.

Fig. 05

Top regions by affinity

Jimmy Butler fans by region: top regions in United States
#RegionReachAffinity×
01Florida~700K1.96×
02California~1M1.60×
03Massachusetts~200K1.47×
04Illinois~300K1.46×
05Georgia~200K1.30×
06New York~400K1.27×
07New Jersey~200K1.25×
08Wisconsin~100K1.24×
09Maryland~100K1.22×
10Louisiana~90K1.19×
11Washington, District of Columbia~20K1.19×
12North Carolina~200K1.15×
13Mississippi~50K1.15×
14Connecticut~60K1.14×
15Pennsylvania~200K1.13×
16Indiana~100K1.11×
17Rhode Island~20K1.11×
18Virginia~100K1.09×
19Tennessee~100K1.08×
20Nevada~60K1.08×
21South Carolina~90K1.07×
22Ohio~200K1.05×
23Delaware~20K1.05×
24Texas~500K1.01×
25Minnesota~80K1.01×
26Michigan~100K1.00×
27Hawaii~20K0.98×
28Kentucky~70K0.97×
29Arkansas~40K0.96×
30New Hampshire~20K0.95×
31Colorado~80K0.93×
32Oklahoma~60K0.91×
33Missouri~80K0.89×
34Oregon~60K0.89×
35Maine~20K0.87×
36Iowa~40K0.85×
37Washington~90K0.83×
38North Dakota~9K0.82×
39Kansas~40K0.81×
40Arizona~90K0.80×
41West Virginia~20K0.79×
42Alabama~60K0.78×
43Nebraska~20K0.77×
44Utah~40K0.75×
45South Dakota~9K0.74×
46Vermont~7K0.74×
47New Mexico~20K0.72×
48Montana~10K0.65×
49Idaho~20K0.62×
50Alaska~7K0.60×
Fig. 06

Affinity by region

Affinity by region — Jimmy Butler, United States
0.60×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jimmy Butler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jimmy Butler audience
#·InterestCategoryAffinity×
01Reggie JacksonSports191.02×
02Gordon HaywardSports132.62×
03Tobias HarrisSports120.77×
04Bill RussellSports96.67×
05Kevin LoveSports79.89×
06Toni ColletteMovies & TV72.42×
07Damian LillardSports67.95×
08Dwight HowardSports60.52×
09Dumb and DumberMovies & TV54.56×
10Jack NicholsonMovies & TV51.32×
11Tim DuncanSports50.67×
12Winona RyderMovies & TV42.99×
13The Big LebowskiMovies & TV41.14×
14Paul GeorgeSports34.90×
15Charles BarkleySports34.62×
16Kawhi LeonardSports29.19×
17Giannis AntetokounmpoSports27.20×
18Luka DončićSports24.87×
19Twin PeaksMovies & TV20.81×
20Aaron RodgersSports17.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jimmy Butler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jimmy Butler audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.64×
Convenience OrientationPREMIUM1.57×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jimmy Butler audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.51×
CreativityOPEN0.56×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jimmy Butler have in United States?

Jimmy Butler has an estimated audience of 3,425,980 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Jimmy Butler fans?

19.8% of Jimmy Butler fans are female, 80.2% are male, with an average age of 30.1 years.

03

Which brands do Jimmy Butler fans like most?

Jimmy Butler fans show strongest brand affinity for Reggie Jackson (191.02×), Tobias Harris (120.77×), and Winona Ryder (42.99×) over the country average.

04

Where do Jimmy Butler fans live in United States?

Jimmy Butler fans in United States are most concentrated in California (reach ~1M), Florida (reach ~700K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jimmy Butler fans also like?

Beyond Jimmy Butler itself, the audience over-indexes on Tobias Harris (120.77×), Winona Ryder (42.99×), Damian Lillard (67.95×), and Jack Nicholson (51.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jimmy Butler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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