Rascasse Audience Intelligence

Singapore Airlines Target Market in Germany

A data profile of the people who buy, follow and care about Singapore Airlines in Germany — modelled from more than twelve digital signal sources. Singapore Airlines has an estimated audience of 970,788 people in Germany.

#20among Airline in Germany#876among Brand in Germany#533in Travel & Leisure

The average Singapore Airlines fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Flights, Spirit Airlines, Malaysia Airlines, with strongest over-indexing on Google Flights (20× the country average).

Demographically, the Singapore Airlines audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Singapore Airlines fan in Germany is more male, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Singapore Airlines profile in Germany.

Audience size
971K
in Germany
Gender
42.7%♀
57.3% male
Age
39.2
average years
Country rank
#6713
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Singapore Airlines

42.7% are female, 57.3% are male, average age 39.2.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Singapore Airlines audience in Germany
MetricValue
Female42.7%
Male57.3%
Average age39.2
Estimated audience size970,788
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Singapore Airlines audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Singapore Airlines audience comes from Germany.

Worldwide audience distribution share by country for Singapore Airlines
CountryShare
Australia16.1%
Singapore12.8%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singapore Airlines audience in Germany is strongest.

Fig. 05

Top regions by affinity

Singapore Airlines customers by region in Germany
#RegionReachAffinity×
01Hessen~100K1.95×
02Baden-Württemberg~200K1.48×
03Rheinland-Pfalz~70K1.47×
04Bayern~200K1.36×
05Nordrhein-Westfalen~200K1.17×
06Saarland~10K1.08×
07Berlin~40K0.98×
08Hamburg~20K0.94×
09Thüringen~20K0.88×
10Bremen~7K0.85×
11Niedersachsen~70K0.80×
12Sachsen~40K0.76×
13Schleswig-Holstein~20K0.66×
14Sachsen-Anhalt~20K0.65×
15Brandenburg~20K0.59×
16Mecklenburg-Vorpommern~8K0.46×
Fig. 06

Affinity by region

Affinity by region — Singapore Airlines, Germany
0.46×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singapore Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singapore Airlines audience
#·InterestCategoryAffinity×
01Spirit AirlinesTravel & Leisure91.43×
02Malaysia AirlinesTravel & Leisure60.57×
03Singapore Changi AirportTravel & Leisure43.66×
04TrenitaliaCars & Mobility32.34×
05Penhaligon'sBeauty & Wellness27.41×
06Google FlightsTravel & Leisure20.00×
07Astro (Malaysian satellite television)Movies & TV20.00×
08Cathay PacificTravel & Leisure18.05×
09Alyssa MilanoMovies & TV16.26×
10Supercell (video game company)Games15.30×
11Flightradar24Travel & Leisure8.06×
12Qatar AirwaysTravel & Leisure7.15×
13WoolworthsShopping4.58×
14TagesschauMovies & TV3.85×
15EurowingsTravel & Leisure3.20×
16LufthansaTravel & Leisure3.00×
17SportsSports1.91×
18DesignHome & Garden1.91×
19BeautyBeauty & Wellness1.91×
20Outdoor recreationSports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singapore Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singapore Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.40×
Quality AwarenessPREMIUM2.51×
Risk AppetiteTHRILL2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singapore Airlines audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Price SensitivityPREMIUM1.03×
IndividualismJOY1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Singapore Airlines's target market in Germany?

Singapore Airlines's target market in Germany covers an estimated 970,788 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Singapore Airlines customers?

42.7% of the Singapore Airlines audience are female, 57.3% are male, with an average age of 39.2 years.

03

Which brands do Singapore Airlines fans like most?

Singapore Airlines fans show strongest brand affinity for Google Flights (20×), Spirit Airlines (91.43×), and Malaysia Airlines (60.57×) over the country average.

04

Where do Singapore Airlines fans live in Germany?

Singapore Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Singapore Airlines fans also like?

Beyond Singapore Airlines itself, the audience over-indexes on Spirit Airlines (91.43×), Malaysia Airlines (60.57×), Trenitalia (32.34×), and Tagesschau (3.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Singapore Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Singapore Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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