Singapore Airlines Audience in Germany
Singapore Airlines has an estimated audience of 945,374 people in Germany. 42.7% are female, 57.3% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Flights, Malaysia Airlines, Spirit Airlines, Trenitalia, Tagesschau.
The average Singapore Airlines fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Flights, Malaysia Airlines, Spirit Airlines, with strongest over-indexing on Google Flights (20× the country average). Demographically, the Singapore Airlines audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Singapore Airlines fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 39.2 |
| Estimated audience size | 945,374 |
Audience persona
The typical Singapore Airlines fan in Germany is more male, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 249,170 | 1.2× |
| Bayern | 214,263 | 1.41× |
| Baden-Württemberg | 195,497 | 1.52× |
| Hessen | 143,937 | 2× |
| Niedersachsen | 73,335 | 0.8× |
| Rheinland-Pfalz | 70,744 | 1.49× |
| Berlin | 44,161 | 1.04× |
| Sachsen | 35,159 | 0.76× |
| Schleswig-Holstein | 21,947 | 0.65× |
| Hamburg | 20,153 | 0.94× |
| Thüringen | 19,382 | 0.8× |
| Brandenburg | 16,758 | 0.57× |
| Sachsen-Anhalt | 15,099 | 0.62× |
| Saarland | 11,833 | 1.02× |
| Mecklenburg-Vorpommern | 7,067 | 0.39× |
| Bremen | 6,333 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 20× | Travel & Leisure |
| Malaysia Airlines | 60.57× | Travel & Leisure |
| Spirit Airlines | 91.43× | Travel & Leisure |
| Trenitalia | 32.34× | Cars & Mobility |
| Tagesschau | 3.85× | Movies & TV |
| Singapore Changi Airport | 43.66× | Travel & Leisure |
| Sunexpress | 7.28× | Travel & Leisure |
| Flightradar24 | 8.06× | Travel & Leisure |
| Astro (Malaysian satellite television) | 20× | Movies & TV |
| Cathay Pacific | 18.05× | Travel & Leisure |
| Woolworths | 4.58× | Shopping |
| Alyssa Milano | 16.26× | Movies & TV |
| Sports | 1.91× | Sports |
| Penhaligon's | 27.41× | Beauty & Wellness |
| Design | 1.91× | Home & Garden |
| Supercell (video game company) | 15.3× | Games |
| Beauty | 1.91× | Beauty & Wellness |
| Outdoor recreation | 1.83× | Sports |
| Qatar Airways | 7.15× | Travel & Leisure |
| Eurowings | 3.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.52 |
| Luxury Orientation | PREMIUM | 2.04 |
| Quality Awareness | PREMIUM | 1.89 |
| Indulgence | JOY | 1.66 |
| Patriotism | CONSERVATISM | 1.63 |
| Sports Activity | POWER | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 15.7% |
| Singapore | 13.0% |
| India | 8.2% |
See Singapore Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Singapore Airlines have in Germany?
Singapore Airlines has an estimated audience of 945,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Singapore Airlines fans?
42.7% of Singapore Airlines fans are female, 57.3% are male, with an average age of 39.2 years.
Which brands do Singapore Airlines fans like most?
Singapore Airlines fans show strongest brand affinity for Google Flights (20×), Malaysia Airlines (60.57×), and Spirit Airlines (91.43×) over the country average.
Where do Singapore Airlines fans live in Germany?
Singapore Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 249,170), Bayern (reach 214,263), and Baden-Württemberg (reach 195,497). These three regions account for the largest share of the active audience.
What other brands do Singapore Airlines fans also like?
Beyond Singapore Airlines itself, the audience over-indexes on Malaysia Airlines (60.57×), Spirit Airlines (91.43×), Trenitalia (32.34×), and Tagesschau (3.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Singapore Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.