Cathay Pacific Audience in Germany
Cathay Pacific has an estimated audience of 423,592 people in Germany. 46.3% are female, 53.7% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Athlete, Trenitalia, Asiana Airlines, Wizz Air, Sunexpress.
The average Cathay Pacific fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Athlete, Trenitalia, Asiana Airlines, with strongest over-indexing on Athlete (76.98× the country average). Demographically, the Cathay Pacific audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Cathay Pacific fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 37.7 |
| Estimated audience size | 423,592 |
Audience persona
The typical Cathay Pacific fan in Germany is balanced, around 37.7 years old, with strong Quality Awareness tendencies and a notable affinity for Athlete.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,246 | 1.2× |
| Baden-Württemberg | 94,324 | 1.63× |
| Bayern | 79,501 | 1.17× |
| Hessen | 78,851 | 2.44× |
| Niedersachsen | 31,610 | 0.77× |
| Rheinland-Pfalz | 28,742 | 1.35× |
| Berlin | 20,947 | 1.11× |
| Sachsen | 16,463 | 0.79× |
| Hamburg | 10,341 | 1.08× |
| Schleswig-Holstein | 9,589 | 0.63× |
| Thüringen | 8,183 | 0.76× |
| Brandenburg | 6,567 | 0.5× |
| Sachsen-Anhalt | 5,834 | 0.53× |
| Saarland | 4,990 | 0.96× |
| Mecklenburg-Vorpommern | 3,121 | 0.39× |
| Bremen | 2,503 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Athlete | 76.98× | Music & Radio |
| Trenitalia | 63.91× | Cars & Mobility |
| Asiana Airlines | 95.96× | Travel & Leisure |
| Wizz Air | 20× | Travel & Leisure |
| Sunexpress | 12.7× | Travel & Leisure |
| Trat Province | 145.85× | |
| AirAsia | 50.56× | Travel & Leisure |
| Flightradar24 | 15.08× | Travel & Leisure |
| Hong Kong International Airport | 167.44× | Travel & Leisure |
| Diving equipment | 37.3× | Sports |
| Leeds | 10.42× | Travel & Leisure |
| Feeder | 76.98× | Music & Radio |
| Serbian First League | 63× | Sports |
| Jet2.com | 89.67× | Travel & Leisure |
| Momondo | 20× | Travel & Leisure |
| Tagesschau | 4.17× | Movies & TV |
| Air China | 33.69× | Travel & Leisure |
| Sustainable tourism | 19.33× | Business & Career |
| High-net-worth individual | 15.97× | Business & Career |
| Frequent-flyer program | 29.32× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.53 |
| Travelling | THRILL | 2.49 |
| Indulgence | JOY | 1.66 |
| Luxury Orientation | PREMIUM | 1.61 |
| Tradition | CONSERVATISM | 1.56 |
| Career Orientation | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.0% |
| Hong Kong | 10.7% |
| United States | 9.4% |
See Cathay Pacific audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Cathay Pacific have in Germany?
Cathay Pacific has an estimated audience of 423,592 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Cathay Pacific fans?
46.3% of Cathay Pacific fans are female, 53.7% are male, with an average age of 37.7 years.
Which brands do Cathay Pacific fans like most?
Cathay Pacific fans show strongest brand affinity for Athlete (76.98×), Trenitalia (63.91×), and Asiana Airlines (95.96×) over the country average.
Where do Cathay Pacific fans live in Germany?
Cathay Pacific fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,246), Baden-Württemberg (reach 94,324), and Bayern (reach 79,501). These three regions account for the largest share of the active audience.
What other brands do Cathay Pacific fans also like?
Beyond Cathay Pacific itself, the audience over-indexes on Trenitalia (63.91×), Asiana Airlines (95.96×), Wizz Air (20×), and Sunexpress (12.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cathay Pacific. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.