Rascasse Audience Intelligence

Cathay Pacific Target Market in Germany

A data profile of the people who buy, follow and care about Cathay Pacific in Germany — modelled from more than twelve digital signal sources. Cathay Pacific has an estimated audience of 430,006 people in Germany.

#35among Airline in Germany#1712among Brand in Germany#1038in Travel & Leisure

The average Cathay Pacific fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Athlete, Trenitalia, Asiana Airlines, with strongest over-indexing on Athlete (76.98× the country average).

Demographically, the Cathay Pacific audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cathay Pacific fan in Germany is balanced, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Athlete.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cathay Pacific profile in Germany.

Audience size
430K
in Germany
Gender
46.3%♀
53.7% male
Age
37.7
average years
Country rank
#13250
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cathay Pacific

46.3% are female, 53.7% are male, average age 37.7.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Cathay Pacific audience in Germany
MetricValue
Female46.3%
Male53.7%
Average age37.7
Estimated audience size430,006
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Cathay Pacific audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Cathay Pacific audience comes from Germany.

Worldwide audience distribution share by country for Cathay Pacific
CountryShare
China21.9%
Hong Kong10.6%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cathay Pacific audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cathay Pacific customers by region in Germany
#RegionReachAffinity×
01Hessen~70K2.29×
02Baden-Württemberg~90K1.60×
03Bayern~100K1.51×
04Rheinland-Pfalz~30K1.31×
05Nordrhein-Westfalen~100K1.13×
06Berlin~20K1.08×
07Hamburg~10K1.03×
08Saarland~5K0.96×
09Thüringen~9K0.81×
10Sachsen~20K0.80×
11Bremen~3K0.77×
12Niedersachsen~30K0.76×
13Schleswig-Holstein~10K0.64×
14Sachsen-Anhalt~7K0.61×
15Brandenburg~7K0.57×
16Mecklenburg-Vorpommern~4K0.49×
Fig. 06

Affinity by region

Affinity by region — Cathay Pacific, Germany
0.49×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cathay Pacific audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cathay Pacific audience
#·InterestCategoryAffinity×
01Hong Kong International AirportTravel & Leisure167.44×
02Trat ProvincePOI145.85×
03Asiana AirlinesTravel & Leisure95.96×
04Jet2.comTravel & Leisure89.67×
05AthleteMusic & Radio76.98×
06FeederMusic & Radio76.98×
07TrenitaliaCars & Mobility63.91×
08Serbian First LeagueSports63.00×
09AirAsiaTravel & Leisure50.56×
10Diving equipmentSports37.30×
11Air ChinaTravel & Leisure33.69×
12Frequent-flyer programTravel & Leisure29.32×
13EurostarCars & Mobility26.44×
14Wizz AirTravel & Leisure20.00×
15MomondoTravel & Leisure20.00×
16Sustainable tourismBusiness & Career19.33×
17High-net-worth individualBusiness & Career15.97×
18Flightradar24Travel & Leisure15.08×
19LeedsTravel & Leisure10.42×
20TagesschauMovies & TV4.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cathay Pacific audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cathay Pacific audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL8.22×
Urban LifestyleOPEN4.95×
Quality AwarenessPREMIUM3.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cathay Pacific audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.58×
Pet OwnershipJOY0.72×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cathay Pacific's target market in Germany?

Cathay Pacific's target market in Germany covers an estimated 430,006 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cathay Pacific customers?

46.3% of the Cathay Pacific audience are female, 53.7% are male, with an average age of 37.7 years.

03

Which brands do Cathay Pacific fans like most?

Cathay Pacific fans show strongest brand affinity for Athlete (76.98×), Trenitalia (63.91×), and Asiana Airlines (95.96×) over the country average.

04

Where do Cathay Pacific fans live in Germany?

Cathay Pacific fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Cathay Pacific fans also like?

Beyond Cathay Pacific itself, the audience over-indexes on Trenitalia (63.91×), Asiana Airlines (95.96×), Wizz Air (20×), and Trat Province (145.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Cathay Pacific audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cathay Pacific. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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